Nellie W. Email & Phone Number

New York, Ny, Us

Ny & Nj Region

Content Development: Develop weekly consumer emails. Write copy, gather and create images and video assets. Launched YouTube channel. Film, produce, and edit all videos. Write scripts and talking points. Conduct interviews. Create social posts on Facebook and Instagram. Class and Event Strategy: Develop and formulate class ideas to drive in-person visits. Increased MOM class sales by 70%.Website Updates: Implement weekly and monthly SEO-driven updates to website with current manufacturers’ promotions.

Archdale, North Carolina, United States

For over 35 years, Keepsake Quilting was the pioneer of quilting catalogs and quilt kit merchandising. When I joined the team, Keepsake Quilting was focused on e-commerce, social media community development, and merging Pineapple Fabrics, a sister company, into the brand. I managed a team to develop omni-channel content and marketing strategies for a direct-to-consumer e-commerce brand. Channels of focus included: reviving a blog for SEO (organic/direct traffic), educational video (self-filmed and self-edited), curated landing pages, organic and paid social media (private Facebook groups, Instagram, Facebook Shopping, Instagram Shopping), and email/SMS/MMS marketing tactics.I implemented growth marketing strategies by mapping customer journeys and developed campaigns in conjunction with marketing funnels. I strategized affiliate marketing and user generated content opportunities.I was a member of the senior leadership team comprised of Co-Owners, COO, and VP of Merchandising. I planned and developed high-level strategy and strategized the merging of two brands under one parent company. To establish company-wide SOPs, I built and initiated cross-functional team processes using Asana. Customized boards and projects for individuals and teams. Implemented meeting cadence for regular collaboration including daily standup for Marketing and weekly leadership/executive team all-hands.

At Seamwork, I managed a small but dynamic team of creators to make content that gave people the confidence to sew and explore creativity. In my role, I focused on growth marketing strategies that included: digital advertising, partnernships, data analysis, research, funnel optimization, offer development, and creative guidance.

New York, New York

At Timeless Treasures, I merged my personal passion for quilting with my professional background in marketing. I worked with every department including: Art/Studio, Production, and Merchandising to develop cross-functional processes and streamline by implementing Asana. Integration with Asana allowed for a seamless transition to a sudden shift to remote work due to the pandemic. I directly managed a small team. Tasks included directing social media and events planning. I carefully orchestrated our presence at 2019 Fall Quilt Market. Our team setup and dismantled our booth at the show. During the show, we networked and supported sales. I represented the company at several industry and customer-centric events including QuiltCon.I advised on and plotted out the media budget and pivoted to developing owned video content internally. I collaborated with other brands to support our video development and content creation. We built an in-house studio space and hired a videographer. I developed new program ideas to educate and activate new sewists while keeping in mind our core base of retailers. All marketing strategies had to sustain an existing audience of brick and mortar shops while driving interest to a new generation of direct-to-consumer sewists.In preparation for quarterly releases, I worked closely with outside quilt pattern designers and the internal team to develop projects to support new fabric collections. We developed several printed collection books, which included managing hundreds of submissions, making selections, frequent communication with designers, layout/design, and proofreading several books for each release.I participated in internal design development discussions providing feedback for new collection development.

Woodbury, New York

After many years in the food industry, it was time to turn my focus to another passion, design. At Stanton Carpet, I managed the internal marketing team and all aspects of design-- from home interiors to photography. It was a fast-paced environment with a big focus on strategy.I managed all aspects of marketing: channel and brand strategy development, social media, media purchasing, planning and producing content for various channels, internal cross-functional process development, sales and merchandising collateral requests, corporate communications and co-op marketing. I initiated and launched a UGC (user generated content) platform as well as rolled out Asana for cross-department collaboration.I led a talented internal team to develop creative that was relevant and steeped in strategy. Together, we crafted and developed copy, photography, layout, scripts, and storyboards for various types of media to reflect the Stanton family of brands.

Brooklyn, New York

As a child, I started many Saturday mornings accompanying my father to the original Fulton Fish Market and spent many afternoons selling live crab in front of our family's retail shop.I formally joined Element Seafood in 2007 (after some extreme tutelage at Taylor Shellfish Farms) and opened up a new market for our wholesale division. I started as a team of one: from picking up the phone to cold call chefs, prospecting restaurants (literally door-to-door), shucking oysters and showcasing samples to generating invoices and putting stamps on envelopes to mail out statements. I created the template for our sales process.The food world was dramatically changing. People were starting to care about terms like farm-to-table and seed-to-shelf. The consumer wanted to hear the stories behind the food. This is where my marketing experience came into practice. Unlike traditional wholesalers and distributors, I was willing to pull back the curtain and share the stories of farmers and fisherman who supplied us. I built a team that shared the same passion for narrative and honesty. We wove that into our brand and our products and developed classes to share our love of food with the public. We shared our stories through conversations on our website and blog and via social media.On the business side, fueled by entrepreneurial spirit, I implemented accounting systems and inventory processes to modernize and grow our business. We developed CRM protocols to manage leads and prospects.

Shelton, Washington

Taylor Shellfish Farms got this East Coast girl to move to a small town in Washington state! It was an amazing experience to learn about shellfish from tide-to-table. I definitely got my hands dirty with everything from physical inventory audits in a warehouse freezer to sorting clams on the production line. The hands-on experience lent itself well when I traveled all over the world on behalf of Taylor to represent the company at various international food shows and showcase new aquaculture products. I produced the marketing materials-- organizing product photo shoots and developing a full-line brochure after collaborating with the team on positioning statements.Believe it or not, I only started to eat oysters when employed by Taylor! Lucky for me, I got some of the freshest shellfish available.

Greater New York City Area

Client: BMW of North AmericaAt dotglu, I was specifically hired to work on the BMW team, primarily on-site at BMW headquarters in New Jersey as the agency liaison. It was an excellent opportunity to hit the ground running and engage with the clients directly to build rapport.Dotglu prized internal team engagement. I had great mentors in all departments: strategy, production, and creative. I also had a chance to build management skills through coaching junior members of the team.

Greater New York City Area

At the MoMA, I merged my love of art history with my passion for marketing. I was a member of a small internal marketing team. Together, we created many of the ad campaigns for the museum.I managed the media planning and purchasing. I had an opportunity to work with publications such as Art in America, TimeOut, The New York Times as well as print production to produce ads, signage, and banners. I created a database to manage the budget and schedule of our placements. I also learned how to use PeopleSoft for basic accounting to pay vendors.

Greater Boston Area

Clients included AT&T, Federated Department Stores (Macy's), Delta, and SongMy career in direct and digital marketing started at Digitas! I cut my teeth in marketing, the old-school way: direct mail letters! I learned and eventually managed promotions on the client-side of the business. I had opportunities to collaborate with all the various teams--studio, creative, marketing ops, and legal-- within the agency.The day-to-day work of managing clients required marketing acumen AND soft skills. I had to be adaptable: guiding the client and ensuring projects were on track and within budget. In many instances, my job involved conflict resolution-- making sure that client requests were properly funneled through to the agency team and completed on time and within budget.

Bachelor Of Science (B.S.), Mass Communication (Advertising)

Certificate In Growth Marketing, Growth Marketing

Completed Master the Essentials of Growth in 6-week online growth marketing course. Studied cutting-edge growth processes, frameworks.