Nelli Karhu Email & Phone Number

Helsinki, Fi

Helsinki Metropolitan Area

— Marketing Cloud Account Engagement and LinkedIn Sales Navigator product owner— Salesforce Account Engagement (Pardot) / Sales cloud local maintenance, development, and support as an admin.— Marketing automation development and backlog management— Marketing and sales user support — Researching, evaluating, and testing new ways of working and technology solutions that could bring added value to our work.I work as part of a team of problem solvers, helping to solve complex business issues in our CRM system, Salesforce, providing on-going recommendations and support to increase system adoption and enhance sales mindset. I translate business and user requirements into development deliverables, nurturing clear communication between stakeholders and the development team. I especially focus on CRM reporting, and Pardot-Salesforce integration, fostering a seamless connection and enabling the business to leverage Pardot data effectively. Additionally, podcast production has been an ongoing project throughout my time at KPMG. Listen to our podcast here: https://home.kpmg/fi/fi/home/Pinnalla/2022/05/menestyksen-ytimessa-podcast.html

Helsinki Metropolitan Area

— Salesforce Account Engagement (Pardot) local maintenance, administration, development and support— Envisioned and implemented novel approaches to working, maximizing both efficiency and the utilization of marketing data.— In charge of managing various projects and processes— Internal service designWe introduced a new marketing automation tool Salesforce Marketing Cloud Account Engagement (Pardot). My role was to internalize and manage the tool so that I could teach and support the team in using it. The new tool enabled new ways of working and new technology solutions, so the work involved identifying, evaluating, and implementing new technology solutions to enhance our marketing automation processes to add value to our work.I co-managed the KPMG podcast production, overseeing episode coordination, planning, recording, publishing, and performance communication. Moreover, I championed the integration of technology solutions within Clients & Markets to streamline processes, enhance project management practices, and ensure transparency for both our experts and stakeholders.

Helsinki Metropolitan Area

— Reimagining our intranet— In charge of podcast operations— Promoting, developing and strengthening C&M processes and operations.Our internal communications saw a big change as our intranet platform changed from SharePoint 2013 to SharePoint Online. During the process we rethought the way we should use our intranet to communicate and how our content should be presented. The project involved reviewing training materials, familiarizing myself with the new platform and its functions, and implementing actions to optimize its functionality. Created an understanding of the impact of each function and activity from the perspective of both the platform functionality and the end-user. Additionally, I supported business functions in content creation through workshops.As a Junior, we took our podcast concept and built it into the KPMG Menestyksen Ytimessä podcast. I co-managed episode planning, execution, and performance tracking. I ensured adherence to our podcast concept while facilitating communication among stakeholders, including podcast producers, guests, hosts, and business functions.

Helsinki Metropolitan Area

— Conceptualization of a new podcast series Menestyksen ytimessä for KPMG Finland — Promoting, developing and strengthening the Clients and Markets team’s processes and operations such as our team’s internal communications. Over the course of a year, I created and edited over 50 team newsletters, fostering engagement and knowledge-sharing within the team. Also Conducting in-depth interviews and creating introductions for over 40 colleagues.— Creating marketing material according to our brand guidelines (PowerPoint, Photoshop, InDesign) — Moreover, during the challenging period of remote work due to Covid-19, I organized and hosted weekly recreational Teams meetings, maintaining team morale and fostering a sense of community spirit.

Greater New York City Area

I worked for Finland center and Kota-alliance in New York City. My job included different marketing tasks like social media and website management. I also created content for their other channels for example blogs and newsletters. Here are links to the websites I renewed and blogs I wrote:https://www.kota-alliance.org/https://www.finlandcenter.org/https://www.finlandcenter.org/fcf-blog/2020/2/20/highlights-of-the-finnish-educational-systemhttps://www.finlandcenter.org/fcf-blog/2020/2/3/why-did-helsinki-beat-new-york-in-work-life-balance

Tampere, Western And Central Finland, Finland

- Creating sales material, presentations, customer and otherdocuments.- Handling quotation templates and other quotation materials andhaving a part in quotation process.- Template development for project status reporting, customersurvey and other internal documents.- Participating in sales process and international customermeetings.- Market research

Tampere Area, Finland

-Purchase invoice posting, rotation, verification and exporting to book keeping- Handling purchase invoices- Problem solving concerning the purchase ledger- Maintaining supplier register information- Handling supplier invoice reminders

Tampere Area, Finland

My job description consisted of versatile assignments within the accounting department of a global company:- Rotation of purchase invoices- Problem solving concerning the Purchase ledger- Invoice Payments- Continuous contact with Indian and Polish service provider

Tampere Area, Finland

I was a co-founder of a sales promoting company. Our mission was to offer sales promotion services to various companies at fairs and special events.I was in charge of contacting potential clients, billing and actual sales promotion for our clients

Master'S Degree, Business And Economics, Marketing

Topic of thesis: Big data value creation and capture with an IOT solution

Entrepreneurs Degree, Entrepreneurship/Entrepreneurial Studies

Education record

Bachelor'S Degree, Business And Economics

Topic of thesis: How to motivate consumers to provide information about themselves to companies?

High School, Business Emphasis