• Responsible for leading all marketing and communications programs, including driving lead generation and brand awareness, advertising campaigns, email/social media marketing, content generation, sales collateral, trade show presence, and editorial placement, to a global audience of energy and financial clients.

Directed all marketing and communications initiatives for portfolio of 12+ companies within private equity group Simon Group Holdings, including fuel distribution, oilfield services, aviation and aerospace manufacturing, sports and entertainment, and the wine industries.

Management of digital presence and marketing materials that increase audience awareness and engagement, and position offerings in the AI and hydrocarbon processing markets.• Directing all company-wide strategic marketing initiatives for corporate/product branding and global market share growth in the AI and refining/petrochemical industries.• Managing go-to market strategy and branding for machine learning solutions.• Leading development and growth of digital content (website, social media, videos) and marketing materials (sales presentations, case studies, white papers).

• Led and developed digital strategies for organizational and publications websites, mobile media, and digital tools under the NACE and publishing brands.• Established digital publishing media deployment goals, objectives and direction focusing on corporate strategic goals and improving the efficiency of operations and staff.• Created short- and long-term strategic digital plan.• Developed, monitored, analyzed, and reported on digital market trends and adjusting strategies, including development of new tools and products.• Managed departmental operating and capital budgets

• Managed a team in producing targeted messaging through 20+ corporate websites, email marketing, mobile applications, and e-commerce platforms. • Created company’s first Brand Identity Guide to drive consistent look & feel across all communications, and align product line marketing with corporate strategic goals.• Directed all email marketing efforts for 7 product lines (over 10 million annual eblasts), including consumer analysis, compliance/deliverability, and creative branding. Email strategy has resulted in a 30% YOY increase in open rates.• Led content re-design of NACE’s four largest websites to increase audience engagement & product sales.• Managed development of new e-commerce site, with goal to double product sales within 12 months of launch.• Managed staff in NACE’s Asia office for development of marketing strategies targeting the Asia Pacific area.

• Researched and interpreted city, submarket and property data to provide insight on commercial real estate investment sales and debt placement for transactions averaging $33 million• Mapped market trends, creating current and forecasting materials on domestic and global capital investments regarding debt placements, equity investments and joint venture partnership recapitalizations• Communicated market/industry analysis and trends to real estate asset managers and institutional investor groups • Special focus on analysis and interpretation of oil and gas markets

• Directed all content on World Oil Online; managed global staff of writers and editors.• Directed digital marketing strategy to increase web traffic. Tripled web traffic between 2010 and 2013, with online ad revenue increasing from $50,000 to over $1 million.• Deployed 1,000+ industry e-newsletters. Launched energy industry’s first contextual ad campaign, as well as company’s first iPad and mobile apps.• Wrote and edited over 500 technical oil and gas articles. • Analyzed and presented upstream industry data for forecast overviews, quarterly reports and trade presentations. • Moderated conference panels, webcasts and webinars.

-Facilitated discovery sessions with company executives, analyzed session information and developed marketing strategy and communication recommendations.-Researched, wrote and edited strategy documents for clients in upstream and downstream oil and gas markets on topics including mergers and acquisitions, aftermarket services, HSE and product launches.

• Oversaw all aspects of agency functions, including business development, research, account management, and digital media strategies for Fortune 500 companies. Clients included Anheuser Busch, Best Buy, Hallmark and Yum Brands.