Nell-Marie Colman Email and Phone Number
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Seasoned content marketing executive with 15+ years of experience leading content strategy and execution. Proven track record of driving audience engagement, brand awareness, and revenue growth through innovative content initiatives. Expertise in content creation, search engine optimization (SEO), and data-driven decision-making. Proficient at leading and collaborating with cross-functional teams, developing comprehensive communication strategies, and ensuring alignment with organizational goals. Passionate about storytelling and delivering impactful content experiences.
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Director Of Marketing And OperationsColman Engineering, Plc Jul 2024 - PresentHarrisonburg, Virginia, Us
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Director Of ContentGurobi Optimization Sep 2021 - Jun 2024Beaverton, Or, Us• Strategic Brand Messaging: Defined and communicated the brand message across all materials, enhancing consistency and impact.• Website Revamp: Overhauled the corporate website using a content atomization approach, improving user experience and content reuse.• Innovative Storytelling: Created storybooks to simplify complex optimization concepts, making them accessible and engaging for diverse audiences.• Case Study Format: Recreated 60+ case studies with a format highlighting customer challenges and outcomes for quick and impactful scanning.• Content Leadership: Translated complex technical information into compelling narratives, boosting MQLs by 5% and brand awareness by 27%.• Public Relations: Collaborated with PR agencies and issued press releases, earning a special earned feature in The Wall Street Journal.• Media Collaborations: Partnered on articles featured in Forbes, HBR, VMBlog, CIO Review, Vanilla Plus, and other top-tier publications.• Video Content: Produced explainer, brand, and testimonial videos with the design team, effectively communicating our message.• Budget Management: Managed a $200,000 content budget, producing 12 case studies, 12 blog articles, 2 reports, 4 white papers, and dozens of web pages annually.• Published Reports: Authored reports based on self-designed and distributed surveys, providing valuable industry insights.• Sales Enablement: Created a content library in Salesforce, boosting product evaluations by 6%.• Collaboration: Partnered with PhD-level SMEs to communicate complex concepts to non-technical audiences effectively.• AI Efficiency: Leveraged generative AI to save 10 hours per month by streamlining workflows.• CSR Leadership: Helped spearhead Gurobi's corporate social responsibility program in 2023.• Messaging Localization: Coordinated with translation agencies to ensure global consistency in messaging. -
Content Editor, Solve Thought LeadershipRackspace Technology May 2020 - Sep 2021San Antonio, Texas, Us• Award-Winning Thought Leadership Support: Assisted the team in securing a Digiday "Best B2B Branded Content Site" and a CMA "Best Content Marketing Program in Technology Finalist" award.• Quality Assurance Processes: Instituted effective and streamlined fact-checking and editorial processes to ensure content accuracy and relevance.• Effective Global Collaboration: Worked with teams across roles and locations to align editorial goals with broader company objectives. -
Senior Content Writer And Editor, Content MarketingRackspace Technology Sep 2016 - May 2020San Antonio, Texas, Us• Global Content Leadership: Managed the publication of 70+ articles annually, in collaboration with technical SMEs across locations.• Search Engine Optimization (SEO) Enhancement: Used SEMrush to identify and leverage SEO keyword opportunities, resulting in a 10% increase in organic traffic.• Data-Driven Content Analysis: Employed Google Analytics to measure content performance and create data-driven strategies.
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Copywriter, Corporate WebsiteRackspace Technology May 2007 - Jan 2016San Antonio, Texas, Us• Strategic Web Content Partnership: Partnered with product marketers to craft clear, compelling web content, enhancing user engagement.• Brand Tone and Voice Consistency: Established a globally consistent brand tone and voice that aligned with the overarching brand strategy.• Impactful Web Content Strategy Development: Developed impactful web content strategies, significantly improving the effectiveness of online communication and product positioning.
Nell-Marie Colman Skills
Nell-Marie Colman Education Details
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James Madison UniversityEnglish // Minor: Philosophy & Religion
Frequently Asked Questions about Nell-Marie Colman
What company does Nell-Marie Colman work for?
Nell-Marie Colman works for Colman Engineering, Plc
What is Nell-Marie Colman's role at the current company?
Nell-Marie Colman's current role is AMA Professional Certified Marketer®.
What is Nell-Marie Colman's email address?
Nell-Marie Colman's email address is ne****@****ace.com
What is Nell-Marie Colman's direct phone number?
Nell-Marie Colman's direct phone number is (800) 961*****
What schools did Nell-Marie Colman attend?
Nell-Marie Colman attended James Madison University.
What skills is Nell-Marie Colman known for?
Nell-Marie Colman has skills like Web Content, Content Strategy, Technical Writing, Copywriting, Content Management, Marketing, Content Development, Cloud Computing, Copy Editing, Social Media, Corporate Communications, Blogging.
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