Nelly A. Email and Phone Number

We design beautiful living spaces that serve as a retreat to gather and create memories. After we discover your personal style, we begin to bring your dream sanctuary to life. Residential home builders work with us to provide added value during the homebuild process by marrying builder's selections and interior decorating.Décor Direct is a division of Schell Brothers home builders.

Managed product development cycle for homewares products; partnering with design and buying teams as well as manufacturers in Asia and Europe. Product categories included Decorative Accessories, Lighting, Storage, Novelties, Stationery, Kitchen, Bar, Furniture, Lighting, Storage, Novelties.This position:- Determined where product will be sourced by using knowledge of country and vendor’s core competencies. - Communicated daily with vendors to monitor the progress of new developments and production.- Developed and managed raw materials library as well as sourced new materials for design's use. - Managed Time and Action calendars for rapid completion of developments. - Aggressively negotiated individual product costs to ensure IMU targets are met for each category. - Oversaw assistant who tracked production schedule weekly to ensure new items are tested by QA and packaging requirements met resulting in on-time deliveries.- Monitored weekly quality reports; trouble-shooting escalated issues and initiates inventory inspections. - Ran weekly Production meetings with Merchants and Design to review status product. - Collaborated with design and buying as well as traffic, compliance, accounting. - Supervised Production Assistants.Special Projects:Launched Tradestone software functionalities across Home Division and 28 vendors within 5 months. Cross functional partnerships required were IT, apparel, operations, and international vendors.

Combined marketing vision with technology to build global commercial tourism interest in Philadelphia and generate leads for conventions in Philadelphia. This included:- Worked with marketing department as team to develop comprehensive marketing strategy driven by content.- Launched, managed, and executed new digital products including multilingual responsive website, email marketing campaigns, and mobile app for international leisure travel, meetings, and group markets. New products resulted in increasing site visits by 146%, pageviews by 96%, and email open rates by 25% within one year of launch.- Coded HTML and updated (and troubleshooted) content in proprietary CMS to communicate with current and potential customers.- Hired and managed staff, interns, and vendors to develop and maintain digital projects.- Presented digital strategy to executives by analyzing current channels, key performance indicators, and industry trends. - Managed digital communications budget; 40% of total marketing budget in 2011.

Managed branding, digital products, secondary research for sales and digital marketing for enterprise IT management firm. Successful outcomes included:- Created new technical content specific to IP Address Management service offering. This included software briefs, white papers, and graphics.- Developed new brand identity while establishing company department dedicated to marketing.- Implemented SEM and SEO strategy; generating an increase in website visits by 169% in 3 months.

Managed digital products and projects for economic development organization focused on the creative industries. Successful outcomes included:- Established first company-wide social media strategy - launching and managing Twitter, Facebook, and LinkedIn accounts - growing to 1500 followers on Twitter and 300 fans on Facebook in 4 months. - Developed and managed PhillyCreativeJobs.com. Generated an increase of new job postings by 646% and new customers by 366% within 5 months by creating a sales, social, and marketing plan. - Managed volunteers, logistics, and program for large multi-vendor events and conferences including the Global Creative Economy Convergence Summit, a 600 person international conference on innovation and entrepreneurship.

- Created marketing content based on technical reports for response to proposals.- Supported Marketing Director in business development, graphic design, and proposal tracking strategies. - Represented firm at various industry events including SMPS, GBCA, Chamber of Commerce, etc.