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Serial entrepreneur with 16+ years scaling businesses for substantial growth. Helped three companies achieve acquisition and founded two companies as CEO, most recently building ventures in circular economy - a textile recycling company serving H&M and Shanghai's first licensed EV battery lifecycle solution provider that scaled to $71M valuation and $7M revenue with a 45-person team in 18 months. My superpower is building from scratch: assembling high-performing teams, developing new markets, and securing Fortune 200 clients.Bringing a unique blend of Silicon Valley mindset and Asian market expertise, I excel in go-to-market strategy and global expansion, consistently delivering 25-40% growth in new product lines. Ready to create meaningful impact together.
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Chief Commercial OfficerMentumSan Francisco, Ca, Us -
Founder & CeoWeavive Inc Dec 2023 - PresentFounded and led Weavive as CEO, building China's largest post-consumer textile and footwear recycling platform. Identified key market opportunity and positioned company as supply chain innovation partner rather than traditional recycler. Created distinctive brand identity and secured strategic investment, while developing comprehensive recycling solutions spanning 580 cities in China.• Secured strategic investment and leveraged investor network to build China's largest post-consumer textile collection system in 580 cities, successfully executed M&A with natural fiber recycling facility, establishing end-to-end recycling capabilities• Landed major global fashion brands including H&M, Zara, and Cobalt Fashion (Li&Fung) as their key recycler and product development partner • Built and launched a chain-of-custody data platform, enabling full transparency from collection to recycling -
Chief Executive OfficerZcycle Dec 2020 - Dec 2022Co-founded and led ZCycle as CEO, building China's pioneering battery lifecycle management company. Set company vision and strategy, designed and built state-of-the-art recycling facility despite COVID lockdowns, cultivated a 45-person team combining Silicon Valley innovation with local market expertise, architected technical and operational processes, led fundraising and P&L management, established key partnerships, and successfully lobbied government stakeholders to shape favorable industry policies.• Scaled company to $71M valuation and $7M revenue in 18 months, establishing Shanghai's first comprehensive battery recycling facility with 10,000-ton annual processing capacity• Drove technical innovation resulting in 2 granted patents and developed the world's first lithium-ion battery carbon credit scheme with VERRA• Secured China's Ministry of Industry and Information Technology's only dual whitelist certification in 2022, the industry's highest recognition, and successfully influenced federal and state legislation, establishing 2 new Industry Standards• Built prestigious client portfolio including Volvo, NIO, BYD, Volkswagen, and Pacific Insurance while positioning ZCycle as an industry leader through strategic partnerships, media engagements, and thought leadership -
Senior Global Strategy & Business Development ManagerTes – It Lifecycle Solutions Sep 2019 - Oct 2021Jurong Industrial Estate, Singapore, SgManaged and grew top 8 largest customers for the organization, led sales, partnership, product management, GTM strategies, and architected global battery vision. • Grew revenue by $15M and expanded our services into 10 new teams among the largest 8 customers for the organization, including landing TES as the exclusive Closed-Loop partner of the largest OEM's • Innovated a new service line to provide unique solution on DRAM testing and Post Package Repair. Led all aspects of new product launch, securing exclusive partnerships, and GTM strategy. The partnership was commended as a key differentiator for our business by C-suite, with an estimated net new revenue of $5M annually • Designed global battery strategy, including business plan, roadmap, prioritization, acquiring R&D, and pursuing exclusive partnership from the Norwegian government to Geely, which played a key part in the acquisition by the SK Group -
Enterprise Business Development ManagerApptimize, Inc. Nov 2017 - Aug 2019San Francisco, Ca, UsFirst Enterprise Business Development/Sales Manager of the startup, which ranked 156 on 2018’s Inc. List of Fastest-Growing Companies. Led all sales and business development strategy and efforts, and new product launch for our enterprise verticals, seeing the company through a successful acquisition by Airship.• Closed Apptimize's largest deal ever 8 months after joining• Doubled enterprise revenue spanning telecom, hospitality, media, and retail industry. Accounts managed/sold include Expedia.com, Discovery Communications, Seek, Singtel Optus, Schibsted and more• Served as the sales lead for launching a brand-new product suite, leading competitive research, product insights, website copywriting, pricing strategy, and all collateral creation initiatives -
Advisor/InvestorStart-Ups Jul 2011 - Apr 2019Served as startup advisor and investor into angle stage companies with 4 successful exits (bio tech, AI, Saas)
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Strategic Sales ManagerTravelport Jan 2016 - Nov 2017Langley, Berkshire, GbYoungest hire for this role in this public company's history. In charge of all sales and business development efforts for Travelport's Air Digital Media solutions in the entire Americas region, and growing and managing over 60 global carriers. Responsibilities also included working closely with internal product, engineering, and BI teams to enhance product/reporting features, and define priorities. • Developed a slow-growth region into the most profitable market, and doubled customer size with initiatives like co-hosting the first ever Travelport airline event in Canada, adding key customers such as Lufthansa Group, Air Transat, and Delta• Grew existing airline accounts by 30% in sales, including United and Air Canada, by building a stronger relation between product and BI development and customer needs -
Director Of Business DevelopmentCirium Apr 2012 - Dec 2015London, Uk, GbDirected B2B Enterprise sales (real-time flight data & services, and Business Intelligence) to FlightStats' Aviation and Distribution channel, negotiated new global business and government partnerships and data sources, managed and growing existing accounts, and engaged partners to prioritize future product features. • Built new data partnerships with 22 Top 200 global airlines and improved our global data coverage by 3% which helped FlightStats establish leadership in flight data and expand into the airline vertical. Such data coverage was the determining factor of its successful acquisition by Cirium • Increased new product sales by 25%, including Airbus, Toronto Airport, Samsung, and Qyer• Grew existing accounts by 40% such as JAL, ANA, and Korean Incheon AirportI was the Director of Asian Business Development for the first 18 months, and architected the FlightStats Asia business strategy to grow on all verticals in the region (airlines, airports, developers, agencies, and GDSs).• Increased our coverage of flight tracking in Asia from 67% to 89% by securing exclusive data sources from government, airlines, and airports• Closed/managed major accounts, including Baidu, ANA, Magellan GPS, and Singapore Changi Airport -
Search Marketing SpecialistCirrus Media May 2010 - Oct 2011Boston, Ma, UsResponsibilities included managing PPC, SEO and Social Media campaigns for most of the major accounts, and contributing to all sales activities. Customers included SolidWorks, OurStage, Communispace, and Privatus Care.• Brought in two new major accounts• Doubled conversions within three months while lowering cost per conversion by 30%, and improved customer keyword rankings to help their pages reach the top of Google search results -
Project LeadPao Principle Jun 2009 - Sep 2009New York, Ny, UsAssembled the first proprietary panel of mainland China luxury consumers to analyze the attitudes and consumer habits of Chinese luxury buyers and develop business strategies for luxury companies. -
Campaign DirectorSuccessful 'Gofundme' That Saved A Life Nov 2005 - Mar 2006Most meaningful achievement - saved a life by leading a pioneering crowdfunding campaign (before GoFundMe existed) that raised $100K+ for the cancer treatment of a classmate's mother. Led PR strategy across China, US, France & Canada, generating widespread media coverage and community support.
Nelly Liu Skills
Nelly Liu Education Details
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Boston UniversityPublic Relations -
Fudan UniversityLiterature -
Nanyang Technological University SingaporeStudy Abroad Program
Frequently Asked Questions about Nelly Liu
What company does Nelly Liu work for?
Nelly Liu works for Mentum
What is Nelly Liu's role at the current company?
Nelly Liu's current role is Chief Commercial Officer.
What is Nelly Liu's email address?
Nelly Liu's email address is ne****@****ail.com
What is Nelly Liu's direct phone number?
Nelly Liu's direct phone number is +197375*****
What schools did Nelly Liu attend?
Nelly Liu attended Boston University, Fudan University, Nanyang Technological University Singapore.
What are some of Nelly Liu's interests?
Nelly Liu has interest in Children.
What skills is Nelly Liu known for?
Nelly Liu has skills like Marketing, Social Media Marketing, Seo, Digital Marketing, Market Research, Social Media, Business Development, Marketing Communications, Sem, Public Relations, Account Management, Ppc.
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