Nelly Liu Email & Phone Number

San Francisco, CA, US

• Founded and led Weavive as CEO, building China's largest post-consumer textile and footwear recycling platform. Identified key market opportunity and positioned company as supply chain innovation partner rather than.
• Secured strategic investment and leveraged investor network to build China's largest post-consumer textile collection system in 580 cities, successfully executed M&A with natural fiber recycling facility, establishing.
• Landed major global fashion brands including H&M, Zara, and Cobalt Fashion (Li&Fung) as their key recycler and product development partner
• Built and launched a chain-of-custody data platform, enabling full transparency from collection to recycling

• Co-founded and led ZCycle as CEO, building China's pioneering battery lifecycle management company. Set company vision and strategy, designed and built state-of-the-art recycling facility despite COVID lockdowns.
• Scaled company to $71M valuation and $7M revenue in 18 months, establishing Shanghai's first comprehensive battery recycling facility with 10,000-ton annual processing capacity
• Drove technical innovation resulting in 2 granted patents and developed the world's first lithium-ion battery carbon credit scheme with VERRA
• Secured China's Ministry of Industry and Information Technology's only dual whitelist certification in 2022, the industry's highest recognition, and successfully influenced federal and state legislation, establishing 2.
• Built prestigious client portfolio including Volvo, NIO, BYD, Volkswagen, and Pacific Insurance while positioning ZCycle as an industry leader through strategic partnerships, media engagements, and thought leadership

Jurong Industrial Estate, Singapore, SG

• Managed and grew top 8 largest customers for the organization, led sales, partnership, product management, GTM strategies, and architected global battery vision.
• Grew revenue by $15M and expanded our services into 10 new teams among the largest 8 customers for the organization, including landing TES as the exclusive Closed-Loop partner of the largest OEM's
• Innovated a new service line to provide unique solution on DRAM testing and Post Package Repair. Led all aspects of new product launch, securing exclusive partnerships, and GTM strategy. The partnership was commended.
• Designed global battery strategy, including business plan, roadmap, prioritization, acquiring R&D, and pursuing exclusive partnership from the Norwegian government to Geely, which played a key part in the acquisition.

San Francisco, CA, US

• First Enterprise Business Development/Sales Manager of the startup, which ranked 156 on 2018’s Inc. List of Fastest-Growing Companies. Led all sales and business development strategy and efforts, and new product launch.
• Closed Apptimize's largest deal ever 8 months after joining
• Doubled enterprise revenue spanning telecom, hospitality, media, and retail industry. Accounts managed/sold include Expedia.com, Discovery Communications, Seek, Singtel Optus, Schibsted and more
• Served as the sales lead for launching a brand-new product suite, leading competitive research, product insights, website copywriting, pricing strategy, and all collateral creation initiatives

Served as startup advisor and investor into angle stage companies with 4 successful exits (bio tech, AI, Saas)

Langley, Berkshire, GB

• Youngest hire for this role in this public company's history. In charge of all sales and business development efforts for Travelport's Air Digital Media solutions in the entire Americas region, and growing and managing.
• Developed a slow-growth region into the most profitable market, and doubled customer size with initiatives like co-hosting the first ever Travelport airline event in Canada, adding key customers such as Lufthansa.
• Grew existing airline accounts by 30% in sales, including United and Air Canada, by building a stronger relation between product and BI development and customer needs

London, UK, GB

• Directed B2B Enterprise sales (real-time flight data & services, and Business Intelligence) to FlightStats' Aviation and Distribution channel, negotiated new global business and government partnerships and data.
• Built new data partnerships with 22 Top 200 global airlines and improved our global data coverage by 3% which helped FlightStats establish leadership in flight data and expand into the airline vertical. Such data.
• Increased new product sales by 25%, including Airbus, Toronto Airport, Samsung, and Qyer
• Grew existing accounts by 40% such as JAL, ANA, and Korean Incheon AirportI was the Director of Asian Business Development for the first 18 months, and architected the FlightStats Asia business strategy to grow on all.
• Increased our coverage of flight tracking in Asia from 67% to 89% by securing exclusive data sources from government, airlines, and airports
• Closed/managed major accounts, including Baidu, ANA, Magellan GPS, and Singapore Changi Airport

Boston, MA, US

• Responsibilities included managing PPC, SEO and Social Media campaigns for most of the major accounts, and contributing to all sales activities. Customers included SolidWorks, OurStage, Communispace, and Privatus Care.
• Brought in two new major accounts
• Doubled conversions within three months while lowering cost per conversion by 30%, and improved customer keyword rankings to help their pages reach the top of Google search results

New York, NY, US

Assembled the first proprietary panel of mainland China luxury consumers to analyze the attitudes and consumer habits of Chinese luxury buyers and develop business strategies for luxury companies.

Most meaningful achievement - saved a life by leading a pioneering crowdfunding campaign (before GoFundMe existed) that raised $100K+ for the cancer treatment of a classmate's mother. Led PR strategy across China, US, France & Canada, generating widespread media coverage and community support.

Ms, Public Relations

Bachelor’S Degree, Literature

Study Abroad Program