Nelma Fitzgerald Email & Phone Number

California, United States

Provides strategic, marketing and general management consulting services to a variety of companies across industries. Clients include:St. John Fisher Parish and School. Pro-bono and as needed, evaluates internal and external communications needs of the parish; designs, implements and manages channels of communications including press releases, newsletters, magazines, pamphlets, and electronic media messages. Develops and executes marketing plans and tactics for specific community-building and fundraising events benefitting both the church and the school. CFOStation. Provides strategic and marketing management services. CFOStation provides various operational services to clients including financial and accounting functions.Luigi Schiappa Development. Provides marketing management services on both strategic and tactical levels.

Serves as the primary advisor on marketing including product features development, adaptability, distribution, promotion, design, positioning and creative development and execution

Reporting to CEO, built and manage a world-class marketing and public relations organization to move a privately held $200M company with over 500 locations in 26 countries to the next level. Increased market share by 6 percentage points in 2 years as reported by Frost & Sullivan 2008 study. Despite the economic landscape and with reduced budgets, increased unaided brand awareness by 5 percentage points in 2 years according to research conducted by Constat in 2008. Doubled website traffic through building online communities and innovative campaigns.

Independent marketing consultant providing insight, marketing strategy, creativity, and flawless execution that result in measurable results. Clients include: NEW CENTURY MORTGAGE CORPORATION NYSE: NEW Served as interim VP of Marketing Services. Established in-house marketing agency. BOB GOLD & ASSOCIATES, served as the agency’s VP of Marketing Services. HAZARDFINDER, web-based property disclosure service Branded the service and launched the company in Florida. THE WALT DISNEY COMPANY (DISNEY INTERNET GROUP) Created a comprehensive marketing strategy for a new wireless consumer electronics venture. Created a detailed execution plan for the launch of the venture.

Directed and managed the Enterprise Management Services portfolio worldwide, to include Service Level Guarantees and web based management and monitoring services for networks, devices and applications. Defined concrete plans, launched new products. Managed lifecycles of services across product lines to include requirements definition, development, and marketing. Evaluated opportunities with potential partners and built strategic alliances with vendors.• Defined the strategy for Enterprise Management Services and identified, developed, and launched three distinct components and corresponding services to execute the strategy.• Created and managed the Enterprise Management Services team including 4 senior product managers located locally and in Europe. Established position charter and defined future direction of the group.• Current year exceeded target revenue of $ 5.4M by almost 40%.

Directed e-business initiatives and opportunities worldwide, to include client relationship management (Siebel), supply chain management (SCM), business intelligence, knowledge management (Documentum), and collaboration technologies for internal use. Managed the development of these initiatives across departments from requirements definition, development, and marketing. • Developed, launched and managed my.infonet.com, the client facing portal based on Plumtree platform. The portal serves as the single gateway to all Infonet web enabled applications, primary distribution mechanism for information, product releases, marketing promotions and messages.

MediaOne Connect provided high bandwidth networks to the entertainment community.Managed all marketing functions, including product definition, pricing, distribution, promotion, and communications. Developed, deployed, and administered advertising campaigns, media buys, collateral, brochure-ware and trade shows.

Concurrently served as the director of three departments within the marketing organization – product management, distribution and business development. Developed, launched and marketed new products and features. Develop, launched and maximized the productivity of distribution channels: resellers, company owned stores, retail chains, direct sales and Internet . Created new business opportunities and alliances.

Managed the efforts of market planning, acquisitions, retention, marketing communications, and product development teams. Developed strategies and programs that reduced cost of acquiring new customers, increased retention and increased revenue per subscriber (approximately one million customers). Created subscriber ROI (return on investment) models for each segment, to include all factors of acquisition, capital, and operational support costs. Evaluated distribution channels in terms of acquisition costs, expected value of customer segment, and contractual restraints; analyzed and revamped commission structure across all channels. Secured 500,000 new subscribers per year through the implementation of tactical marketing programs.

Managed the efforts of market planning, acquisitions, retention, marketing communications, and product development teams. Developed strategies and programs that reduced cost of acquiring new customers, increased retention and increased revenue per subscriber (approximately one million customers). Created subscriber ROI (return on investment) models for each segment, to include all factors of acquisition, capital, and operational support costs. Evaluated distribution channels in terms of acquisition costs, expected value of customer segment, and contractual restraints; analyzed and revamped commission structure across all channels. Secured 500,000 new subscribers per year through the implementation of tactical marketing programs.

Mba, International Finance & Marketing

Bs, Business Economics, Magna Cum Laude

Valedictorian