Nels Jensen

Nels Jensen Email and Phone Number

Content Creator at Industrial Strength Marketing (INDUSTRIAL) @ Industrial Strength Marketing (INDUSTRIAL)
nashville, tennessee, united states
Nels Jensen's Location
Brentwood, Tennessee, United States, United States
About Nels Jensen

Specialties:Leadership, Management, Content, Writing, Editing, Proofreading, Audience development, Business developmentNels Jensen is a senior-level executive with a keen interest in the intersection of technology, consumer behavior and content. His background includes B2B Content, Audience Development, Business Development, News Content, Video Programming and more. Nels excels as a strategic thinker who asks the right questions, knows how to collect data to make the best possible decision and works collaboratively to align tactics across departments to meet company goals. He is a successful change agent who learns what motivates each employee, what hurdles each faces and then provides paths to success. He is accustomed to a fast pace, managing multiple priorities and doing more than his share for the team.

Nels Jensen's Current Company Details
Industrial Strength Marketing (INDUSTRIAL)

Industrial Strength Marketing (Industrial)

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Content Creator at Industrial Strength Marketing (INDUSTRIAL)
nashville, tennessee, united states
Website:
marketstrong.com
Employees:
30
Nels Jensen Work Experience Details
  • Industrial Strength Marketing (Industrial)
    Content Creator
    Industrial Strength Marketing (Industrial) Feb 2020 - Present
    Nashville
  • San Diego Business Journal
    Editor In Chief
    San Diego Business Journal Jul 2014 - Dec 2018
    Greater San Diego Area
    Responsible for editorial content of business journal (weekly B2B print section and daily website), including assigning stories and visuals, editing, proofreading, writing a weekly column, developing new products and product features, community representation and finding speakers and panel members for monthly B2B events.Launched new annual product, the "San Diego 500, The Book of Influential Business Leaders" in 2016 and produced the book in 2017 and 2018Launched new weekly Startup page to reflect changing local business community. Frequent Emcee of SDBJ events before as many as 1,100 people.Speaker and panelist at local business events, and judge for multiple business awards and recognition.
  • The Press-Enterprise Co.
    Editor/Vp Of News & Content
    The Press-Enterprise Co. Nov 2011 - Dec 2013
    Riverside, Ca
    Oversaw news and content for all platforms, 85 employees and a $7 million department budget. Member of 5-person operating committee for one of three media properties in the publicly owned Belo Corp. Planned and executed reorganization of the daily paper to emphasize local news instead of national news on Page A1 across 4 zoned editions. Worked with Audience and Marketing departments on messaging and tactics to achieve gain of 7,000 subscribers in critical Southwest Riverside County at a time when daily newspaper circulation elsewhere in Southern California was cratering.Led transformation of newsroom from a print-centric, risk-averse culture to a more digitally adept organization. Major accomplishments included:• Created transformation roadmap that included reducing operating costs by outfitting reporters with equipment that allowed the news team to streamline processes and launched staff-led training program that included:o Shooting, posting and archiving photoso Shooting video clips and embedding videos in story pageso Social media (Facebook, Twitter, Google+, Pinterest)o Google maps, fusion tables, other interactive graphics and pollingo How to utilize Parsely and Chartbeat metric reporting tools• In support the digital subscriber launch, expanded staffers’ scale of digital responsibilities and variety of digital content without impact on print operations. Metered model was introduced in December 2012 and was twice tightened with less than a 5% reduction in PVs. Digital display revenue increased 23% in 2013.• Improved Metro Reporter print productivity by 34% in 2012 without implementing quotas.• Implemented new multimedia live coverage utilizing Twitter, blogs and live streaming video.• Increased social media referrals in 2013 by 123%.• Expanded on-demand video programming with YOY growth rates of 56% and 197%.
  • The Press-Enterprise Co.
    Director Of Content And Programming/Interactive And Business Development
    The Press-Enterprise Co. May 2007 - Dec 2011
    Responsible for content for a consumer-centric portfolio of print and online products. Involves launching new products and developing existing products. Work closely with online and print operations, news, sales, marketing and audience acquisition.
  • The Business Press (Published By The Press-Enterprise Co.)
    Editor
    The Business Press (Published By The Press-Enterprise Co.) Oct 2008 - Jun 2011
  • Pe.Com/The Press-Enterprise
    Director Of Online Strategy And Content Development
    Pe.Com/The Press-Enterprise Nov 2005 - May 2007
    Oversee web and interactive operations, including content, site development and building site traffic. Coordinate interactive initiatives with news, operations, advertising, marketing and circulation. Also work with a corporate office in audience development and with other online GMs in best practices and product development.Also oversee content managers for a weekly business journal and two Spanish-language publications.
  • The Press-Enterprise
    Deputy Managing Editor
    The Press-Enterprise Mar 2004 - Nov 2005
    Oversee web and interactive operations, including content, site development and building site traffic. Coordinate interactive initiatives with news, operations, advertising, marketing and circulation. Also work with a corporate office in audience development and with other online GMs in best practices and product development.
  • The Dallas Morning News
    Various Editing Positions In Sports
    The Dallas Morning News 1987 - 2000

Nels Jensen Skills

Social Media Editing Blogging Newspapers Editorial News Writing Publications Copy Editing Advertising Newspaper Journalism Ap Style Copywriting Content Management Content Development Social Media Marketing Press Releases Facebook Audience Development Newsletters Digital Media Business Development Media Relations Publishing Public Relations Social Networking Online Journalism Web Content Marketing Media Analysis Breaking News Storytelling Content Strategy New Media Feature Articles Seo Leadership Online Advertising Investigative Reporting Business Journalism Publicity Business Strategy Hard News Reporting Personnel Management Website Development Web Content Writing Text Editing Ap Stylebook Headline Writing

Nels Jensen Education Details

Frequently Asked Questions about Nels Jensen

What company does Nels Jensen work for?

Nels Jensen works for Industrial Strength Marketing (Industrial)

What is Nels Jensen's role at the current company?

Nels Jensen's current role is Content Creator at Industrial Strength Marketing (INDUSTRIAL).

What is Nels Jensen's email address?

Nels Jensen's email address is nj****@****dbj.com

What is Nels Jensen's direct phone number?

Nels Jensen's direct phone number is +195197*****

What schools did Nels Jensen attend?

Nels Jensen attended Columbia University - Graduate School Of Journalism, Northwestern University.

What are some of Nels Jensen's interests?

Nels Jensen has interest in Kids, Cooking, Exercise, Investing, Traveling, Sweepstakes, Electronics, Home Improvement, Reading, Crafts.

What skills is Nels Jensen known for?

Nels Jensen has skills like Social Media, Editing, Blogging, Newspapers, Editorial, News Writing, Publications, Copy Editing, Advertising, Newspaper, Journalism, Ap Style.

Who are Nels Jensen's colleagues?

Nels Jensen's colleagues are Molly Brannon, Iec Solutions Llc Llc, Dan Fitzpatrick, Jim Eisenbeck, Erastus Ojwang, Jake Gerli, Laura Griffin.

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