- Spearheading the digital marketing strategy for the company.- Overseeing end-to-end deployment of marketing campaigns, including promotional periods and go-to-market initiatives.- Managing content for the online store with a catalog featuring over 25,000 products.- Designing and executing promotional calendars.- Designing and producing promotional campaign assets for e-commerce, social media, and institutional communication.- Providing support to the product management team by offering insights into trending products and brands worth investing in.- Ensuring the execution and communication of campaigns align with Market regulations and consumer laws.- Orchestrating the retail media strategy, facilitating direct communication between PCDIGA and brands on the online store.- Developing and maintaining the email marketing strategy.- Analyzing key performance indicators (KPIs).

- Executing marketing campaigns in compliance with internal communication guidelines and regulatory standards (Banco de Portugal).- Providing communication and marketing support for external companies within the CGD group.- Handling helpdesk tasks.- Assisting in the development of reports and presentations.