Nelson Boyce Email & Phone Number

Mountain View, Ca, Us

Manages travel industry advertising and marketing relationships in the central and eastern US

Mountain View, Ca, Us

I joined Google in 2015 to lead the US relationship and digital ad spend with the agency giant, Publicis Groupe, and their many subsidiaries including Spark Foundry, Digitas, Zenith Media, Blue 449, Starcom, and Publicis Health Media. In this role, I handle C-suite relationship management with Publicis and all operating company CEOs while leading a sales team across the NYC and Chicago offices. My team works to secure large-scale, complex deals spanning the entire breadth of Google products and services (search, video, display) across seven platforms each with over 1B users.DELIVERED RESULTS:► Closed the largest single-year display and video incentive program (DVIP) agency partner deal in company history TWICE. ► Signed the largest single-year Google Preferred deal, which was 60% more than the previous largest deal. ► Developed joint business/operating plans with C-level leaders of Publicis and subsidiaries to help stand-up digitally focused areas of their businesses to drive value for their clients. Over my three-year tenure, I have also:► Earned a 99% or better leadership approval rating, which is significantly higher than the company average. ► Launched the diversity and mentorship initiatives, “Momentum” and “Thrive,” supporting black Googlers by creating environments of fellowship and inclusivity through advocacy and support. In addition to my work driving landmark deals, I serve as an active member and corporate leader for several organization-wide diversity initiatives including the Black Googler Network, Black Leadership Advisory Group, and the Americas’ Large Customer Solutions Diversity and Inclusivity Council.

New York, Us

In early 2012, I transitioned from Nickelodeon to BET, another Viacom-owned network, to direct East Coast sales across a 13-person Television and Digital Properties team delivering $245M in annual revenue. My enterprise-level clients in this role included Ford Motor Company, Coca-Cola, 20th Century Fox, P&G, McDonald’s, and Macy’s, to name a few.DELIVERED RESULTS:► Increased the digital business by 30% (to $30M in annual revenue) and television business by 15% over tenure.

Los Angeles, Ca, Us

In my final role with Nickelodeon Networks, I led ad sales strategy, business development, and new revenue stream identification for the $1B+ network. This included securing strategic partnerships and working across the organization to create integrated client deals. I also owned the go-to-market P&L and managed teams leading market intelligence and GTM strategy while serving as the point of contact for Viacom senior leadership in strategic planning. DELIVERED RESULTS:► Identified, negotiated, and secured a deal with Nickelodeon and iHeartMedia to launch Nick Radio on their digital platform. This deal had a projected Y1 revenue of $20M with significant future YOY forecasted growth.► Created and launched sales and marketing process improvements and platforms, including implementing Zeebox, Dynamic Ad Insertion, Data Management Platforms, and CRMs.

Los Angeles, Ca, Us

After building the first dedicated national television and digital ad sales team for TeenNick, I was promoted to lead a 35-person team that supported 13 digital channels to deliver over $130M in annual digital ad sales revenue. Digital channels included NickJr.com, Nick.com, Shockwave.com, AddictingGames.com, NeoPets.com, TeenNick.com, and NickatNight.com.DELIVERED RESULTS:► Achieved 36% growth; increasing sales by $35M (from $95M to $130M+) from 2008 to 2010. ► Brokered profit-generating third-party digital content distribution and ad network deals to increase content reach and sales. ► Secured high-value accounts while retaining and growing accounts with industry leaders like General Mills, McDonald's, Paramount Pictures, Kraft, Mattel, and Hasbro.► Earned recognition by the Internet Advertising Bureau (IAB) as the “Most Innovative Sales Team” in the industry in 2008.

Los Angeles, Ca, Us

I was tapped to build and lead the first dedicated national television and digital ad sales team for the teen-targeted network, TeenNick. In this role, I built a team from scratch and oversaw all onboarding and training for the six-person group.DELIVERED RESULTS:►Increased revenue by 700%+ from $2.4M to over $20M in just two-and-a-half years.

Los Angeles, Ca, Us

In my first role with Nickelodeon, I drove sales for the non-endemic business categories including travel, automobiles, and consumer electronics for all Nickelodeon business units. DELIVERED RESULTS:► Secured several multimillion-dollar, multiplatform deals with partners including the Holiday Inn, Sony Electronics, and Cayman Islands to ultimately grow the list revenue by more than 75%.

Education record

Bachelor Of Arts - Ba, Government