Nelson Do Vale Castro Email & Phone Number

Lisbon, Portugal

Lisboa, Portugal

 Own the local marketing strategy and manage its overall budget and execution. Promote the Pragmatic Play brand in a premium format in any channel. Manage offline activities such as industry events & and customer events end to end.  Manage social media channels / paid advertising platforms by developing and coordinating an online advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers – all in line with compliance & regulations. Create dedicated content for multiple digital channels (e.g. blogs, affiliates, paid media , and social media, etc.). Manage streamers by supervising their online activities, ensuring the quality of content produced, and monitoring performance metrics. Establish and maintain relationships with digital influencers, collaborate on influencer marketing campaigns, and ensure the effectiveness of established partnerships. Collaborate with licensed operators in Portugal and raise awareness for responsible online gambling practices.

Portugal

As a marketing specialist I've worked in several projects across different marketing areas and gained a lot of experience.My biggest passions are data analytics and customer behaviour. Always commited to my job, I define myself as a customer centric professional, giving at all time the needed extra mile to achieve proposed goals for my clientes, partners and of course my own.- Creation of effective paid search strategies;- Launch and optimize various PPC campaigns;- Oversee accounts on search platforms (e.g. Google AdWords, Bing);- Keyword selection and audience targeting;- Monitoring budgets and adjust bids to gain better ROI;- Tracking KPIs to assess performance and pinpoint issues;- Produce reports for clientes and/or partner (e.g. dashboards;)- Writing attractive and concise copy for adverts;- Suggesting and developing new campaigns across multiple channels;- Maintain partnerships with PPC ad platforms and vendors;- Finding ways to reduce risk of click fraud;- Keeping abreast of PPC and SEM trends;- Planning and execution of all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns;- Measuring and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);- Identifying trends and insights, and optimize spend and performance based on the insights;- Brainstorm new and creative growth strategies;- Plan, execute, and measure experiments and conversion tests;- Working real close with client and/or partner internal teams to create landing pages and optimize user experience;- Use of strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;- Instrument conversion points and optimize user funnels;- Collaborate with agencies and other vendor partners;- Always looking for emerging technologies that can bring added value to job functions.

Europa

Lisboa

• Manage the digital budget while questioning if it is being spent effectively to grow the business.• Day to day supervision of all paid channels spend and performance• Ensure correct execution of digital acquisition marketing strategy for each brands across digital acquisition channels. • Manage the digital acquisition executives' team and monitor their progress and results. • Work with other departments to ensure the user experience is as frictionless as possible and make recommendations to improve conversion rates at each step of the user flow.• Ensure activity across marketing campaign funnels, and customer behavior flows are tagged and tracked accurately for reporting and analysis across multiple channels.• Analyze and report data to measure the effectiveness of campaigns. • Identifies trends and insights to optimize spend and performance.• Hold brainstorming sessions to build new and creative growth strategies through digital marketing.• Assist with other projects as needed

Lisboa, Portugal

As PPC / Paid Search Manager I’m responsible for implementing Pay Per Click media strategies for the companyKey Functional Areas of Responsibility- Manage, review, and perform daily account responsibilities associated with Google AdWords, and other search platforms.- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.- Manage the creation of large keyword lists.- Provide creative copy suggestions and graphical ad templates.- Manage Display network placement lists on AdWords and through other contextual advertising platforms.- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following company goals.- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.- Provide oversight, manage, and be able to generate weekly and monthly company reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Keep pace with search engine and PPC industry trends and developments.- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance following company goals.- Monitor and evaluate search results and search performance across the major search channels.- Communication to team and management on project development, timelines, and results.- Provide oversight and work closely with the other team members to meet company goals.Professional Competencies- Passion for Search and internet marketing.- Outstanding ability to think creatively, and identify and resolve problems.- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.- Excellent analytical, organizational, project management and time management skills.

Europe - Angola - Brazil & Asia

After several years of travel and after much knowledge acquired as a consultant and entrepreneur shed in the area that best knew and liked .The sales "animal" was always there and happy to help customers, and to transform business in Big Business has made embrace this area that will always be part of me.• Sell, for a fee, real estate owned by others• Obtain agreements from property owners to place properties for sale with real estate firms• Monitor fulfillment of purchase contract terms to make sure that they are handled in a timely manner• Compare a property with similar properties that have recently sold to define its competitive market price• Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details during the closing of sales• Generate lists of properties for sale, their locations, descriptions, and available financing options, using computers• Maintain knowledge of real estate law, local economies, fair housing laws, types of available mortgages, financing options, and government programs• Check work completed by loan officers, attorneys, or other professionals to make sure that it is performed properly• Arrange for financing of property purchases• Appraise property values, assessing income potential when relevant• Maintain awareness of current income tax regulations, local zoning, building tax laws, and growth possibilities of the area where a property is located• Manage or operate real estate offices, handling associated business details• Supervise agents who handle real estate transactions• Rent properties or manage rental properties• Arrange for title searches of properties being sold• Give buyers virtual tours of properties in which they are interested, using computers• Review property details to make sure that environmental regulations are met• Develop, sell, or lease property used for industry or manufacturing

Massamá | Queluz

• Participate in forming effective paid search strategies• Launching and optimize various PPC campaigns• Overseeing accounts on search platforms (e.g. Google AdWords, Bing)• Involved in keyword selection and audience targeting• Keyword research to establish strong buying keywords• Monitoring competitors pay per click campaigns and reporting on keywords being targeted• Monitoring budget and adjust bids to gain better ROI• Writing attractive and concise copy for adverts• Suggest and develop new campaigns across multiple channels• Maintaining partnerships with PPC ad platforms and vendors• Keeping abreast of PPC and SEM trends• Use of Google Analytics to ensure pay per click campaigns are targeting the optimum demographics.• Trackin of KPIs to assess performance and pinpoint issues• Produce reports for management (e.g. dashboards)• Relationship building and business development• Bulding USP (Unique Selling Points)• Business Analysis• Competitive intelligence• Working in closely with the other team members to meet client goals.

Massamá | Queluz

Working to improve GROWVOX’s market position and achieve financial growth. Defining long-term organizational strategic goals, building key customer relationships, identifying business opportunities, negotiating and closing business deals and maintaining extensive knowledge of current market conditions.New Business DevelopmentClient RetentionManagement and Research

Portugal And Brazil

In this company I started in the most basic of the company's places and was evolving as far as was possible.I learned a lot , traveled a lot , met a lot of people , other realities of life in a country like Brazil .The core business was the purchase and sale of building land which passed through various stages of maturation , from the land selection to the construction of projects and the subsequent sale of real estate.• Manage the movement of products/equipment/materials in and/or out of the country in accordance with organizational policy and procedure, and to comply with relevant local, country and international law and process. • Manage the necessary documentation and online forms for the efficient, cost-effective and lawful execution of all activities.• Maintain and share with colleagues as appropriate, personal knowledge of all relevant real estate law and procedures; tariffs and duties; licences and restrictions.• Manage financial and currency processes and transactions in accordance with policy and law, and to optimise cost-effectiveness of activities.• Communicate with customers and suppliers, as necessary to ensure efficient, positive and lawful relations• Anticipate, research and report on future changes in real estate laws and in relevant local territory practices, and ensure such knowledge is factored into the planning.• Plan and implement sales strategy and activities consistent with overall aims and requirements of the organization.• Manage all staff reporting to the position so as to effectively recruit, train, evaluate, motivate, delegate and monitor their activities.• Adhere to local and externally relevant health and safety laws and policies.• Use personal judgement and initiative to develop effective and constructive solutions to challenges and obstacles.

Queluz | Barcarena

I joined a company of the Group , the Wephone that was dedicated to business sales (corporate sales ) telecommunications . The cross selling was something very creased and got valences in GPS location area and Fleet Management and other products marketed by the Group..Plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sales - especially managing personal time and productivity..Plan and manage personal business portfolio/territory/business according to an agreed market development strategy..Manage product/service mix, pricing and margins according to agreed aims..Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimise quality of service, business growth, and customer and satisfaction. .Use customer and prospect contact activities tools and systems, and update relevant information held in these systems. .Plan/carry out/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing. .Respond to and follow up sales enquiries using appropriate methods. .Monitor and report on market and competitor activities and provide relevant reports and information..Record, analyse, report and administer according to systems and requirements. .Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships..Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development. .Attend training and to develop relevant knowledge, techniques and skills..Adhere to health and safety policy, and other requirements relating to care of equipment.

Lisboa

• Performs sales activities on major accounts and negotiates sales price and discounts in consultation with Director of Sales and Marketing.• Manages personnel and develops sales and sales support staff.• Reviews progress of sales roles throughout the company.• Accurately forecasts annual, quarterly and monthly revenue streams.• Develops specific plans to ensure revenue growth in all company’s products.• Provides quarterly results assessments of sales staff’s productivity.• Coordinates proper company resources to ensure efficient and stable sales results.• Formulates all sales policies, practices and procedures.• Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.• Collaborates with Director of Sales to develop sales strategies to improve market share in all product lines.• Interprets short- and long-term effects on sales strategies in operating profit.• Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts. • Collaborates with Director Sales and Marketing to establish and control budgets for sales promotion and trade show expenses.• Reviews expenses and recommends economies.• Holds regular meeting with sales staff.

Almada

Business Manager

• Establishes, develops and maintains business relationships with current customers and prospectivecustomers in the assigned territory/market segment to generate new business for the organization’sproducts/services.• Makes telephone calls and in-person visits and presentations to existing and prospective customers.• Researches sources for developing prospective customers and for information to determine their potential.• Develops clear and effective written proposals/quotations for current and prospective customers.• Expedites the resolution of customer problems and complaints.• Coordinates sales effort with marketing, sales management, accounting, logistics and technical servicegroups.• Analyzes the territory/market’s potential and determines the value of existing and prospective customersvalue to the organization.• Creates and manages a customer value plan for existing customers highlighting profile, share and valueopportunities.• Identifies advantages and compares organization’s products/services.• Plans and organizes personal sales strategy by maximizing the Return on Time Investment for theterritory/segment.• Supplies management with oral and written reports on customer needs, problems, interests, competitiveactivities, and potential for new products and services.• Keeps abreast of product applications, technical services, market conditions, competitive activities,advertising and promotional trends through the reading of pertinent literature and consulting with marketingand technical service areas.• Participates in trade shows and conventions.

• operational management: organising stock and equipment, ordering supplies and overseeing building maintenance, cleanliness and security;• financial management: planning and working to budgets, maximising profits and achieving sales targets set by head office, controlling takings in the restaurant, administering payrolls, etc;• people management: recruiting new staff, training and developing existing staff, motivating and encouraging staff to achieve targets, coordinating staff scheduling and rotas;• working to ensure standards of hygiene are maintained and that the restaurant complies with health and safety regulations;• ensuring high standards of customer service are maintained;• implementing, and instilling in their teams, company policies, procedures, ethics, etc;• handling customer complaints and queries;• devising and marketing promotional campaigns;• preparing reports and other performance analysis documentation;• reporting to and attending regular meetings with area managers or head office representatives;• establishing relationships with the local community and undertaking activities that comply with the company's corporate social responsibility programmes.