I’m a brand strategist, modern marketer, and thought leader who believes in the power of brands to shape culture and change the world. I've been fortunate enough to work with, on, and for the globe’s most iconic brands, across every category. Levi’s, Apple, Google, Microsoft, you name it. For the past three decades, I’ve served as an advisor and visionary to Fortune 100 companies, helping them realize their unique potential, set themselves apart, and connect emotionally with their audiences. If Tony Robbins and Malcolm Gladwell fell in love and had a child who was dangerously obsessed with thoughtful and effective advertising, that child’s name would be Nelson Freitas. Nelson Freitas Robbins-Gladwell, to be exact.What else. Oh, right. I spent the last 12 years as Chief Strategy Officer at both Omnicom and WPP, two of the world’s largest and most notable communications companies. I’ve lectured at Columbia University, NYU, the Wharton School of Business, and been a featured speaker at industry conferences like Cannes and CES.I feel very lucky to have worked alongside famous mentors like Lee Clow and Shelly Lazarus, who taught me, early on, how wonderfully powerful it can be when sharp insight, real craftsmanship, and top-shelf storytelling come together in service of a brand. Why I started Unknowns. There are so many brands out there - over 500,000+ to be exact. Think of it this way if someone throws you a tennis ball you catch it. But if someone throws you five tennis balls, odds are, you won’t catch any of them. Now, if someone throws you five tennis balls, but one of them is pink, you’ll probably catch that one. So be the pick tennis ball.The only brands that cut through are the ones that mean something to people. The brands with a unique story, point of view, and identity. Those who can’t crystallize their point of difference, become invisible.We’re unwavering when it comes to what sets you apart. You might even say, we’re a bit obsessed. We ensure brands break through and feel fresh, tilting the marketplace to their advantage by plying their uniqueness from every angle. . To use a classic advertising slogan, we help brands be all they can be.