Nelson Hsu Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Responsible for innovation efforts across Academic Partnerships including new partnership development, M&A, Machine learning data scoring, and new program development

Serving as VP Marketing/Business Development while helping to launch new product/business opportunities.1. Assist leading online program manager with the development of Digital Marketing ROI report utilizing big data techniques2. Lead development of health care app that allows patients to understand and record the key milestones in their surgical journey. 3. Traxo: online internet travel aggregation company, helping launch new product Loyalty Tracker and launch promotional campaign. Leading new branding/product development efforts. 4. Nihaoareyou: Online live English teaching through WebEx technology to students and graduates in China, helping to develop their web strategy and managing product launch. 5. Education software company: helping to develop new vertical strategy: including market assessment, and go to market strategy.6. Online soul food company: helping to develop market strategy, facebook and twitter online outreach strategy.

Assisting in the launch of the innovative new ventilator device SideKick TAV

Dallas, Tx, Us

Responsible for developing, launching and managing key innovations in marketing/courses and technologyHighlights include: 1. Managed launch of MOOC2Degree program with UT Arlington and University of Cincinnati. 2. Built the AP Open Network platform and creation of specialization courses for international distribution in China, India and Latin America. Assisted in the implementation of these courses at PTK Honor Society at various community colleges. 3. Managed and Updated the implementation process of online best practices at universities to launch their online programs. Successfully launched over 100+ programs at 20+ Universities across health care, education and business. 4. Developed and helped to build the analytic capacity at Academic Partnerships focusing on lead enrollment curves, dashboards and cycle time for new student acquisition and retention. 5. Managed the rollout and implementation of Canvas LMS with our university partners.

Las Vegas, Nevada, Us

Key member of initial management team and board member. Responsible for1. All marketing activities within the United States including trade show, google analytics, social media, PR and customer service. 2. Managing and developing key global and ecommerce, technology and agency partnerships.3. Managing legal, financial and HR functions and team in China/ Japan and the United States. 4. Responsible for setting up and managing all processes to allow for rapid growth.

Dallas, Tx, Us

Responsible for overall marketing and product development including: Branding, PR, social media, and helping manage the Indian development team and UI team.• Launched Loyalty Tracker, the first free service to track your trips and travel points. Developed “Win Trips” sweepstakes promotion in conjunction with product launch resulting in increasing user base 3x and web traffic 4x.• Developed and implemented Traxo mobile strategy, new brand identity, and updated user interface. • Launched Traxo Trophies which awarded trophies for achieving travel milestones while adding gamificaiton to Traxo.• Launched Traxo Travel Score and Travel Perks program which is an industry first program awarding perks for overall travel experience.• Responsible for developing and executing social media strategy including Facebook & Twitter integration.

Atlanta, Ga, Us

Led the Global Business Team (GBT) with budget of $100M in revenues each year for the LabelWriter business; managed $12M in global advertising and promotions (A&P) budget with 2 Associate Product managers. Directed global product launch by coordinating with hardware and software team members to prepare products for rollout. Created innovative and highly targeted marketing plans in conjunction with sales teams and country managers in North America, Europe, Australia, and New Zealand. Managed Profit and Loss (P&L) successfully for budgets up to $100M for the global LabelWriter business.• Collaborated with 30-person cross-functional engineering and software team to launch new Label Writer 450 series and DYMO Label Software product as the first upgrade in 5 years; coordinated 30-person R&D team to launch DiscPainter product across the globe.o Researched and determined consumer needs based on ethnographic studies, focus groups, and competitive analysis; developed 360 degree advertising campaign called, “LabelWriter: Your New Personal Assistant,” which successfully launched product with a 5% sales increase versus plan.o Achieved 100% of distribution goals for DiscPainter product by releasing product successfully across all current channels and penetrating a new consumer electronics channel.• Developed a worldwide LabelWriter user group of 2K members to better understand customer requirements; designed and created DYMO Label software v.8 to include an internal web browser with consumer-focused how-to topics.• Created global marketing launch strategy for DiscPainter, a new labeling business with new packaging and tagline “A New Spin on Discprinting”; harmonized processes and results across several agencies, including advertising, creative team, packaging, and public relations. o Resulted in 10M impressions and acquired e-mail database 30% above plan.• Harmonized launch strategy for newly acquired Omega Docs software product rebranding product “DYMO File”;

Oversaw brand portfolio for high-end and luxury-brand cognacs, including Louis XIII, XO, Extra, and 1738 Accord Royale; devised marketing and promotion plans to earn $30M in sales and coordinate $6M A&P budget. Worked closely with global teams to ensure all global standards were met; managed team of 2 Associate Brand Managers and 1 Marketing Assistant.• Revitalized sales performance by implementing new programs to boost brand share 15% and increase sales by 22%;o Expanded in-store promotions around major holidays and wedding banquet locations resulting in 8% sales growth; negotiated 10 partnerships with luxury brands such as watches, cigars, consumer electronics, audio systems, and housewares as part of a strategy to align Remy Martin cognacs with luxury brands.o Launched new PR campaign to highlight benefits of Louis XIII cognac over the competitor’s product.o Initiated multi-million dollar Magic Johnson Foundation partnership to increase brand penetration of high-end cognacs within the African-American community; coordinated 15 events in targeted markets to improve market sales by 20%.

Espoo, Southern Finland, Fi

Product Manager/Portfolio Planning Manager: CDMA Wireless DivisionCoordinated development and deployment of CDMA 450 product, which is the first implementation of Lucent CDMA wireless equipment in Europe. Managed 50 person R&D and development team. Initiated and developed product portfolio process for $450M R&D portfolio to review and prioritize features.• Penetrated previously untouched European market for CDMA 450 wireless base station by offering product with 3G wireless data speed; designed strategy and managed 50-person team to deploy hardware and software in Romania, Russia, and Sweden. o Negotiated $103M deployment contract with Romanian telecom provider and successfully earned $200M in revenue.• Introduced new vetting process for technology features to analyze each feature based on several criteria, including NPV, scenario planning, and product feasibility.• Conducted external study of wireless data on the effect of 802.11 and 3G cellular standards with team of 4 Global Leadership Development Program (GLDP) participants; recommended that Lucent focus key resources on 3G wireless data products based on study results and interviews with stakeholders.I was part of the Global Leadership Development Program

Led daily business operations of hiring, budget development, strategic partnership development, and marketing programming; grew business to 17 staff members and 150 art dealer relationships with $32M in inventory. Pioneered website development and online promotions to boost traffic by 400%; recognized by Forbes.com as “Best of the Web” in the art category. Negotiated lucrative sale of all business assets to French art website. Helped raise $2.5M in series A financing.

I reported directly to the CEO and helped to turn around the company out of bankruptcy. Alexander Doll Company is one of the oldest collectible doll companies in the United States, based in Harlem. Established and directed the product development process for 180 high-end collectible doll SKUs from design, to prototyping, to manufacturing, and finally sales. Reached first-time ship rate of 80%. Instituted call tracking system to ensure all calls are responded to within 3 minutes; implemented new computer system to boost on-time shipping by 50%.

Us

I was a business analyst in the NY office helping to devise strategies for technology and financial companies. I worked on customer acquisition strategy for a wireless provider in addition to developing the RFID and ecommerce strategy for a large electronics manufacturer

Mba, Marketing, Ob And Finance

Ms, Industrial Engineering

Bs, Industrial Engineering