Digital And E-Commerce Manager
● Successfully grew Pernod Ricard's e-commerce channel from inception to 8% of business revenue in East Africa.● Led analysis of digital marketing campaigns, optimizing media spend for a 7% increase in CRM conversion rates.● Implemented the digital and media strategy for 10+ Pernod Ricard brands.● Spearheaded influencer marketing, collaborating with 40+ influencers in East Africa.● Boosted web traffic to partner e-retailers, achieving a 3% increase in CTR through strategic content marketing.● Conducted market and competitor analysis for Pernod Ricard brand categories.● Managed 90+ online listings in Kenya and Uganda across 5 e-retailers.