Nelson Xu Email & Phone Number

Shanghai City, China

I am leading the organization in charge of new product planning and launch, market intelligence on therapeutic advances, product update, and impact of public policy, business development and alliance management, managing a portfolio of high-quality generics and biosimilars, and providing business analysis and guidance to company leadership team. Major accomplishments include:• Rebuilt the NPP and MR from ground in summer 2012• Strengthen the affiliate NPP through recruiting high-caliber candidates and securing resources for quality work and meaningful impact• Beyond traditional market intelligence and research, we provided actionable insights synthesized from multiple sources and laid out recommendations and action steps for senior leaders• Built up management capability for branded generics and business development for the affiliate. Nowadays, we manage three BD alliances and a portfolio of both small and large molecules• Provided tailored analysis report on hot subjects on C-executive’s requests (examples: private hospitals in China, what drives top multi-national company’s growth in China and what Lilly can learn, best practice in launching new products in China)• Won multiple global market research awards based on work quality and business impact in 2013 and 2014• Through our work and impact, we started changing people’s perception that market research is just a “supportive function” or NPP is “not relevant to affiliate’s business as product launches are years away”. Today, senior management is emphasizing evidence-based decisions and how critical NPP is in ensuring timely launch and commercial success

Bridgewater, Nj, Usa

A subject expert on understanding the evolving healthcare environment and global pharmaceutical industry, in charge of all market research needs to provide strategic guidance on drug development and commercialization strategy, including disease and market analysis, optimization of target product profile (TPP), brand positioning, and development of core message elements for brand communication, and post-launch evaluation.

Indianapolis, Indiana Area

In charge of global market research to maximize sales performance and life cycle management for Lilly Oncology flagship product ALIMTA. Major experience and achievement centered on successful launches in new major indications, creating solutions to recharge market share uptake in extremely competitive NSCLC market, complete makeover of brand campaign, and influencing lifecycle management with a holistic view between medical, regulatory, market access and marketing/sales

San Francisco Bay Area

As the business owner for the district, responsible for (12) direct reports (sales representatives) from hiring to coaching, managed and monitored district budget, collaborated with Lilly health outcome to gain better access in the region, ensured compliance with complex laws on pharmaceutical promotion, and most importantly, delivered superior sales result consistently.

Greater St. Louis Area

Responsible for sales performance and organizing speaker tours in the territory.

Mba, Marketing

Bachelor Of Medicine, Medicine