Nelson Allen Email & Phone Number

St Simons Island, Georgia, Us

Sabbaticals.com provides goal-driven sabbaticals lasting 1 to 3 months for professionals wanting to re-charge from work while pursuing a lifelong passion from a world-class school. Stay tuned for our launch later this year.

Singapore, Singapore, Sg

Led 100+ member team for digital telco offering mobile services (voice, data, roaming) to consumers across 5 markets (SG, AU, JP, TW, ID). Designed, built and led new team that combined commercial and marketing groups, including centralizing and localizing activities where relevant to raise impact. Launched new countries (JP, PK) working closely with local telco partners, including go-to-market strategy, team building and growth acceleration.Founded in 2014 and growing to over 700 employees today, Circles is backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund.

Led 60 member team including commercial and marketing with full P&L ownership across 6 countries for an online marketplace offering financial services (insurance, loans, etc). Responsible for driving qualified traffic through integrated marketing (Brand, PR, SEM, Display, Facebook, SEO, Content) and converting traffic with relevant commercial offers from a wide range of partners.Managed P&L from loss making to Gross Margin positive in 2020 by: * Lowering customer acquisition costs (centralized / rebuilt paid marketing team)* Raising unaided brand awareness (launched brand campaigns, reinforced PR)* Improving organic traffic (scaled content production, tightened technical SEO)* Establishing new, data-driven business management processes and analyticsHired as CMO, later adding all commercial operations in new CGO role that covered sales, marketing and country management.

Seattle, Wa, Us

Led 50 member matrix team and managed high-growth $2B GMV P&L. Responsible for regional strategy, customer acquisition and business management across 10 channels and 14 countries. Member of Hotels.com Global Leadership Team.Designated Japan a 'Big Bet' in 2018, establishing omnichannel strategy taskforce, developing new consumer segmentation and focusing resources on domestic room nights, which drove double digit YoY growth.Active spokesperson, including live TV interviews on CNBC, BBC, Bloomberg.

Seattle, Wa, Us

Led 12 member team in strategy and execution of marketing activities to achieve aggressive growth, supported by $25M budget and with full P&L accountability, emphasis on integrated, large-scale brand campaigns, test & learn and mobile engagement.Delivered fast-paced business growth by raising brand awareness (from 22% to 28% in 2017), focusing on select markets (Korea rose to 3rd largest global market), and simplifying roles and responsibilities across countries.

Redmond, Washington, Us

Led 10 member matrix team and managed high-growth $500M sales P&L, responsible for regional strategy, business growth, product marketing and retail distribution across 8 markets for Xbox hardware and software.Led regional go-to-market plans for motion-sensing platform, Kinect for Xbox 360, which became the world's fastest-selling consumer electronics device of all time. Drove Xbox 360 market share from last place (2008) to #1 selling console by units in Asia (2012).

Redmond, Washington, Us

Led 7 member matrix team and managed high-growth $250M sales P&L, responsible for business growth, product marketing, retail distribution and supply chain operations across 5 markets for Xbox hardware.

Suwon-Si, Gyeonggi-Do, Kr

Led 7 member team in Digital Media Division across global strategic marketing initiatives covering consumer electronics and IT products. Official spokesperson and presenter at major industry events (CES, IFA, CeBIT).

Suwon-Si, Gyeonggi-Do, Kr

Led 4 member team to establish new function (Channel Marketing) with $4M budget to strengthen channel performance in mobile and consumer electronics across 37 markets, covering channel strategy, merchandising and key account management.Designated Buying Group channel a 'Big Bet' in 2006, gaining leadership support to mobilize resources around independent retailers and negotiate agreements with leading Buying Groups, which nearly doubled sales to over $1B.

Suwon-Si, Gyeonggi-Do, Kr

Led teams of 3-5 internal consultants during 10+ management consulting projects to accelerate global growth, working directly for Samsung’s most senior leadership.Through a project for President of Digital Media Business, shifted global printing strategy to B2B focus, where profit from ink (consummables) was far higher than B2C, including a complete redesign of go-to-market approach.

Suwon-Si, Gyeonggi-Do, Kr

Led project team to identify internet growth opportunities while based in China, leading to launch of new team (‘Samsung China Internet Centre’) to drive B2B and B2C e-commerce.

Suwon-Si, Gyeonggi-Do, Kr

Joined Samsung’s inaugural internal consulting program designed to drive international growth and develop future leaders sourced from Top 10 global business schools. Conducted multiple strategy projects across diverse industries from internet retail to telecom systems.

Gb

Master Of Business Administration (Mba)

Bachelor Of Arts (Ba)