Amanda Elisha Nelson, M.A. Email & Phone Number

San Diego County, California, United States

- Spearheaded cross-departmental initiative to establish Global Campus-wide key performance indicators, fostering collaborative discussions and aligning metrics with organizational mission.- Formulated a comprehensive research framework to assess academic and professional program viability, incorporating analyses of student demand, labor market dynamics, competitor landscapes, and consumer trends, resulting in optimized program lifecycle management.- Introduced a streamlined… Show more - Spearheaded cross-departmental initiative to establish Global Campus-wide key performance indicators, fostering collaborative discussions and aligning metrics with organizational mission.- Formulated a comprehensive research framework to assess academic and professional program viability, incorporating analyses of student demand, labor market dynamics, competitor landscapes, and consumer trends, resulting in optimized program lifecycle management.- Introduced a streamlined analysis process uniting Admissions, Marketing, Outreach, and Operations teams to evaluate annual outreach campaigns, facilitating cohesive discussions, development of key performance indicators, and cross-departmental collaboration for enhanced outreach effectiveness. Show less

San Diego, California, United States

- Researched and identified opportunities for marketing partnership, public awareness, and media relations while collaborating with elected officials and staff on events, programs, and social justice issues. This effort resulted in a significant 20% increase in volunteer recruitment and programming attendance. Additionally, I played a pivotal role in directing the development of fiscal sponsorship deliverables, including sponsor recognition materials and impact reports, showcasing my ability to… Show more - Researched and identified opportunities for marketing partnership, public awareness, and media relations while collaborating with elected officials and staff on events, programs, and social justice issues. This effort resulted in a significant 20% increase in volunteer recruitment and programming attendance. Additionally, I played a pivotal role in directing the development of fiscal sponsorship deliverables, including sponsor recognition materials and impact reports, showcasing my ability to drive strategic initiatives and achieve measurable outcomes in support of community-driven initiatives.- Developed a communications plan to track projects, deliverables, and provide reports, leading to direct reports thriving in their roles, completing ahead of deadlines, and providing a guide for succession planning. Directed the development of 2022 event branding, including logo design, banner updates, sponsorship deliverables, and public relations efforts, resulting in increased social media engagement by 183% within 60 days and successful fulfillment of fiscal sponsorship commitments.- Managed a team of three, as well as a team of 12+ marcom volunteers. Coordinated with multiple vendors on timelines and deliverables, ensuring the successful execution of fiscal sponsorship deliverables. Managed scheduling for media and press across departments, staff, and volunteers, contributing to the organization's overall visibility and impact. Show less

San Diego, California, United States

- Facilitated strategic communication campaigns to amplify the impact of fiscal sponsorship initiatives, effectively conveying benefits to stakeholders, elected officials, and fostering community trust and support. Demonstrated financial acumen in budget allocation, vendor negotiations, and contract management, optimizing departmental output while reducing excess spending.- Developed expertise in affordable housing financing, policies, and construction, synthesizing research findings… Show more - Facilitated strategic communication campaigns to amplify the impact of fiscal sponsorship initiatives, effectively conveying benefits to stakeholders, elected officials, and fostering community trust and support. Demonstrated financial acumen in budget allocation, vendor negotiations, and contract management, optimizing departmental output while reducing excess spending.- Developed expertise in affordable housing financing, policies, and construction, synthesizing research findings into accessible formats such as fact sheets, reports, and media content. Spearheaded the dissemination of resources during the early stages of the pandemic, resulting in over 30,000 pageviews and demonstrating adaptability to crisis situations.- Leveraged technological platforms for efficient management of reports, conference submissions, and compliance documents, ensuring accurate maintenance of contact databases and editorial calendars. Proactively engaged with members and media inquiries, delegating tasks as necessary and staying abreast of industry trends for potential collaborations.- Orchestrated collaborative efforts across departments to design comprehensive conference and award programs, integrating metrics, trends, and visualizations into virtual award shows. Show less

Greater San Diego Area

- Compiled and analyzed monthly analytics, identifying trends and reviewing data collection to inform decision-making and strategy. Developed a new dashboard to effectively display key performance metrics and enhance readability for stakeholders. Tracked and monitored departmental budget allocations for advertising, vendors, and software, ensuring optimal resource utilization.- Produced high-quality written materials including talking points, press releases, op-eds, report summaries… Show more - Compiled and analyzed monthly analytics, identifying trends and reviewing data collection to inform decision-making and strategy. Developed a new dashboard to effectively display key performance metrics and enhance readability for stakeholders. Tracked and monitored departmental budget allocations for advertising, vendors, and software, ensuring optimal resource utilization.- Produced high-quality written materials including talking points, press releases, op-eds, report summaries, and weekly newsletters. These communications efforts contributed to a notable 30% increase in membership. Coordinated branding consistency across events, programs, and outreach initiatives to strengthen the organization's identity and messaging.- Orchestrated a successful social media campaign for the release of "Millennials at Work: The Purpose Driven Generation," resulting in a significant increase of over 5K impressions within 24 hours. The campaign strategically highlighted the voices and perspectives presented in the report, effectively engaging the target audience and generating meaningful impact. Show less

Greater San Diego Area

- Led direct reports in collaborative business development efforts, including market research on key competitors and audience profiles, as well as creating aviators for clients, resulting in a remarkable increase of over 200% in video views. Produced impactful videos and developed compelling storylines for a diverse range of clients, including Friends of Cats, Balboa Park Conservancy, Master Chef Winner Claudia Sandoval, It's Time Surrogacy, Startup Weekend San Diego, Fandom Marketing, and… Show more - Led direct reports in collaborative business development efforts, including market research on key competitors and audience profiles, as well as creating aviators for clients, resulting in a remarkable increase of over 200% in video views. Produced impactful videos and developed compelling storylines for a diverse range of clients, including Friends of Cats, Balboa Park Conservancy, Master Chef Winner Claudia Sandoval, It's Time Surrogacy, Startup Weekend San Diego, Fandom Marketing, and more, showcasing a track record of success in fostering engagement and achieving client goals.- Prepared comprehensive fact sheets, written reports, graphs, and media materials to effectively summarize research findings and policy results, leading to increased media coverage and public awareness for clients. Developed and maintained strong sponsor relations and managed fiscal sponsorship initiatives to secure funding for projects, while also leading grant development efforts to secure additional resources and support for organizational growth and sustainability. Utilized strong analytical and communication skills to distill complex information into accessible formats, enhancing client visibility and impact.- Recruited and managed a team of rotating videographers, animators, editors, sound designers, and other professionals to execute video projects from conception to creation, resulting in over 1 million collective views across more than 24 videos. Client videos generated approximately $5 million dollars in revenue, significantly increased brand awareness, and successfully achieved client objectives, demonstrating expertise in project management, team leadership, and delivering measurable results. Show less

Carlsbad, California

- Research key influencers, competitors, and stakeholders to collect data for campaign development. Resulting in Instagram followers increasing by more than 50,000 in less than 5 months.- Oversaw the development of paid media to promote 6-weeks of holiday catalog special sales. Utilizing software and data to innovate changes to campaigns weekly resulting in a steady 20% increase week over week.

Greater Los Angeles Area

- Collaborate with the Box Office Assistant Manager and Communications Strategist to help promote “slow-moving” films and provide content to generate film interest via social media outlets. Research influencers and key stakeholders for sharing content and increasing user engagement. - Maintain accurate and timely online presence through photos at red carpets as it relates to AFI FEST messaging. Develop reports post-festival to highlight users, influencers, and key stakeholders.

San Diego

- Leveraged storytelling and media outreach to showcase success stories and tangible outcomes resulting from fiscal sponsorship arrangements, fostering trust, credibility, and support from the community and philanthropic partners.- Spearheaded membership development and retention strategies for a nonprofit with over 700 members, facilitating seamless migration to new software to enhance user experience and streamline staff workflows.- Played a pivotal role in the execution of a… Show more - Leveraged storytelling and media outreach to showcase success stories and tangible outcomes resulting from fiscal sponsorship arrangements, fostering trust, credibility, and support from the community and philanthropic partners.- Spearheaded membership development and retention strategies for a nonprofit with over 700 members, facilitating seamless migration to new software to enhance user experience and streamline staff workflows.- Played a pivotal role in the execution of a major nonprofit event, Interactive Day San Diego, engaging with sponsors, volunteers, and speakers to ensure a successful experience for all stakeholders. Managed day-of logistics for sponsors, speakers, and volunteers while curating and overseeing all social media content, resulting in a 30% increase in community involvement through targeted ad campaigns.*Please note: San Diego Ad Club became SDX in 2015 and One Club San Diego in 2019. Show less

Greater Los Angeles Area

- Publicist for 2014 Filmmaker’s Lodge, Cinema Cafe & Power of Story Panels, and Sundance Film Festival USA, Arizona. Acted as a liaison for the media, film publicists, talent, theater operations, and film office at film premieres. Created targeted lists for specific campaigns and pitched press on attending the event.- Compiled film synopses and edited press releases for distribution to 6000+ media outlets, film industry professionals, and institute supporters. Coordinated with the Web… Show more - Publicist for 2014 Filmmaker’s Lodge, Cinema Cafe & Power of Story Panels, and Sundance Film Festival USA, Arizona. Acted as a liaison for the media, film publicists, talent, theater operations, and film office at film premieres. Created targeted lists for specific campaigns and pitched press on attending the event.- Compiled film synopses and edited press releases for distribution to 6000+ media outlets, film industry professionals, and institute supporters. Coordinated with the Web team for the general online announcements. Assisted Social Media Manager in the promotion of the festival on Facebook and Instagram. Show less

West Valley

- Directed the successful execution of the 'Jump Start Your Career' event as project manager, attracting over 400 attendees and achieving a remarkable 20% conversion rate to new hires, significantly bolstering the talent pool.- Led the development of innovative recruitment materials for events, resulting in a substantial enhancement in the quality of candidates. Pioneered a new recruitment program in collaboration with the University of Utah, leading to a remarkable 70% increase in new… Show more - Directed the successful execution of the 'Jump Start Your Career' event as project manager, attracting over 400 attendees and achieving a remarkable 20% conversion rate to new hires, significantly bolstering the talent pool.- Led the development of innovative recruitment materials for events, resulting in a substantial enhancement in the quality of candidates. Pioneered a new recruitment program in collaboration with the University of Utah, leading to a remarkable 70% increase in new hires, effectively strengthening the organization's workforce.- Crafted compelling copy for radio, newspaper ads, and various marketing materials, including career fair and company one-sheets, job descriptions, career webpages, tablecloths, and pop-up stands. These efforts contributed to an improved quality and overall increase in applicants, with entry-level applicants soaring by an impressive 100%. Show less

Cottonwood Heights, Ut

- Collaborated with a diverse range of vendors on a monthly basis to analyze invoices, draft policy updates, and manage contracts for over 900 facilities, including a fleet of 300 vehicles and more than 1300 elevators, ensuring efficient facility management operations.- Spearheaded initiatives in collaboration with ESS departments and vendors to implement an online ordering system, resulting in a 15% reduction in facility repair budget. Oversaw the generation of various reports and… Show more - Collaborated with a diverse range of vendors on a monthly basis to analyze invoices, draft policy updates, and manage contracts for over 900 facilities, including a fleet of 300 vehicles and more than 1300 elevators, ensuring efficient facility management operations.- Spearheaded initiatives in collaboration with ESS departments and vendors to implement an online ordering system, resulting in a 15% reduction in facility repair budget. Oversaw the generation of various reports and tracked legal documents for an $18 million solar project, achieving $4.5 million in savings for the organization.- Developed comprehensive training materials and updated policies as the primary point of contact for facilities-related inquiries, requests, and issues within the department. Initiated a bi-monthly communication plan to provide ongoing training updates to sites, enhancing operational efficiency and compliance across facilities. Show less

Greater Salt Lake City Area

- Collaborated with the executive team to develop and implement sales team goals, rewards, and incentives, fostering a culture of motivation and exceeding monthly fundraising targets. Monitored and managed departmental travel and entertainment expenses to ensure alignment with organizational budgetary guidelines.- Provided leadership and support to a 35-person fundraising team, addressing inquiries, resolving contract issues, and facilitating the conversion of sales into contracts… Show more - Collaborated with the executive team to develop and implement sales team goals, rewards, and incentives, fostering a culture of motivation and exceeding monthly fundraising targets. Monitored and managed departmental travel and entertainment expenses to ensure alignment with organizational budgetary guidelines.- Provided leadership and support to a 35-person fundraising team, addressing inquiries, resolving contract issues, and facilitating the conversion of sales into contracts. Consistently achieved monthly fundraising goals averaging $2 million, demonstrating effective team management and goal attainment.- Implemented streamlined processes for tracking daily and monthly fundraising reports, optimizing contract processing efficiency to handle over 100 contracts daily. Proactively supported the sales team as needed, ensuring smooth operations and maximizing fundraising outcomes. Show less

Master'S Degree, Nonprofit Leadership And Management

Bachelor'S Of Science, Mass Communications, Public Relations

Activities and Societies: Public Relations Student Society of America, Video Production Minor