Nelson Castro Email & Phone Number

New York, NY, US

New York, NY

Supervise North American pool of multimedia producers, delivering over 3,000 pieces of health news, podcast, and continuing education content annually for healthcare professionals on Medscape.com and WebMD.

Greater New York City Area

• Hartford Athletic Pro Soccer | Content Advisor | HSG
• The Football Reimagination Committee | Producer | XFL
• Justin Meram Story | Producer/Director | MLS Soccer
• Eater + NBA | Producer/Director | Eater / Vox Media
• MLS Playoff Coverage | Producer | Major League Soccer
• Origins: Melvin Gordon | Producer | SB Nation / Vox

New York, NY

Head of content and production for Whistle Sports and General Manager of "theFC", Whistle Sports' emerging soccer lifestyle social community. Led the development and launch of the new vertical to sit as the creative engine and business development hub for Whistle Sports’ soccer influencer community of over 70+ creators.

New York, NY

• Promoted internally from KICKTV to lead a fully integrated narrative and lifestyle content initiative (MLS Plus) including the creation of premium digital and linear content from multiple creators (internal and.
• Implemented programming strategy that defined and maximized the MLS brand across all platforms, creating a fresh and consistent experience that advanced owned and operated audience growth. (MLSSoccer.com, KICKTV, Club.
• Forged extended distribution partnerships with relevant digital networks to increase reach and tap into new audiences. (Grantland, SB Nation, Bleacher Report, Yahoo! Sports, SI.com, Fox Digital, Apple TV, MedioTiempo.
• Partnered with SUM, the League’s commercial arm to maximize sponsorships, sales and various revenue opportunities. Secured $500K in title sponsorship deal with Adidas for Season 2 of flagship series MLS Insider.

New York, NY

• Founding member and chief architect of KICKTV, the longtime #1 original soccer channel on YouTube with over 150M cumulative video views and over 1M+ subscribers under leadership.Launched the Millennial targeted global.
• Developed original multi-million dollar operating budget, organization structure, and staff plan.
• Implemented new 14-34 male targeted programming strategy and daily content lineup.
• Led staff of 18 employees including video, social media, marketing, and graphic design teams.
• Oversaw build and daily operations of studio space with high-bandwidth live streaming capability.

New York, NY

Lead all aspects of production operations, production budgeting and cost management, production supervision, equipment research & procurement, crew assignments, production schedule management, props and wardrobe procurement, location scouting, & legal release management.

Long Island City, NY

Black20 was an ahead of its time digital production studio and new media network. Created by the NBC alumni digital production trio Jonathan Crowley, Nelson Castro, and Neil Punsalan attracted private capital and established in early 2007. The original video and article based humor destination www.black20.com was home to many critically acclaimed.

New York, NY

• Helped the oldest major broadcast network in the United States launch their first digital media initiative, NBCU Digital Studios.
• Managed production schedule, negotiated and secured staffing, facility, and equipment resource needs.
• Supervised field/studio productions, upholding quality standards while ensuring health and safety of talent and crew.
• Produced Webby nominated viral video “The Easter Bunny Hates You,” featured on The Tonight Show with Jay Leno. (Fun Fact: I'm the actor in the bunny costume.)

New York, NY

Served as liaison between NBC Universal and public, conducting guided studio tours and assisting in audience services.

New York, NY

Assisted Script Coordinator, by proofing scripts and distributing production materials to staff, crew, and talent.

Hartford, CT

• Managed $16M budget for Enterprise Server Support Division.
• Project managed financial reporting system migration project transitioning Excel based method to cubed based vender system (TM1), which included implementation planning, hierarchy modeling, report design, testing.
• Performed ad-hoc financial cost benefit analyses to senior management, utilizing advanced quantitative analysis and “what if” spreadsheet modeling.

Hartford, CT

• Developed business applications using COBOL programming language, including extensive “Year 2000” support.
• Collaborated with clients to develop specifications of requested business application enhancements.

Hartford, CT

• Solicited financial investment products and services to terminating 401k participants. (Department Asset Retention Leader)
• Counseled customers on investment options and tax implications of their CIGNA sponsored retirement plans.
• NASD Series 7, 63, 65 (Expired).

Bachelor’S Degree, Finance, Graduated Cum Laude

Activities and Societies: NCAA Men’s Soccer (Two-Year Team Captain)

Master’S Degree, Management Information Systems