Nelson Elliott Email & Phone Number

Dallas, Texas, United States

- Providing security cameras, video management, live analytics, and related services to commercial clients in the DFW area

New York, New York

- Led highly-matrixed, globally-distributed media teams of up to 35 people through re-organizations, account reviews, and COVID pandemic- Managed media investment budgets in excess of $100MM per year for top clients like Samsung and DeVry University- Drove cutting-edge, first-to-market work across digital and traditional channels with partners like Facebook, National Geographic, and Architectural Digest- Delivered a minimum of 20% YOY improvement in core KPIs for digital channels… Show more - Led highly-matrixed, globally-distributed media teams of up to 35 people through re-organizations, account reviews, and COVID pandemic- Managed media investment budgets in excess of $100MM per year for top clients like Samsung and DeVry University- Drove cutting-edge, first-to-market work across digital and traditional channels with partners like Facebook, National Geographic, and Architectural Digest- Delivered a minimum of 20% YOY improvement in core KPIs for digital channels, including for DTC ecommerce unit revenue Show less

New York, New York

- Lead paid search and ecommerce media for One Publicis Team Samsung

New York, New York

- Built multi-million dollar business unit from the ground up as part of initial US management team- Held joint ownership of US P&L and responsibility for achieving goals set by the global board - Led paid search, paid social, and programmatic practices in the US- Pitched and won new business, including from Fortune 1000 clients- Assembled and led account management team of more than 20 people - Consulted on growth and audience strategies for international brands including… Show more - Built multi-million dollar business unit from the ground up as part of initial US management team- Held joint ownership of US P&L and responsibility for achieving goals set by the global board - Led paid search, paid social, and programmatic practices in the US- Pitched and won new business, including from Fortune 1000 clients- Assembled and led account management team of more than 20 people - Consulted on growth and audience strategies for international brands including AMC Networks and DKNY Show less

New York, New York

New York, New York

- Managed total media budgets in excess of $10MM per year for Fortune 500 brands, including Energizer, Schick, Paramount Studios, United Airlines, and more- Advised brand managers on paid search and other auction-based digital media- Onboarded and trained new staff of eight reporting employees on three operating teams- Coordinated strategy and implementation for global campaigns with local teams

Greater St. Louis Area

- Developed and maintained pay-per-click (PPC), display, and content syndication campaigns directly responsible for a gross revenue run rate of over $1,750,000- Piloted advanced campaign management techniques using web crawlers, predictive modeling, automated management, semantic analysis, and machine learning- Maintained relationships with advertising partners- Led redesign of sell-side display advertising architecture, which quadrupled CPMs in a six-month period- Tripled… Show more - Developed and maintained pay-per-click (PPC), display, and content syndication campaigns directly responsible for a gross revenue run rate of over $1,750,000- Piloted advanced campaign management techniques using web crawlers, predictive modeling, automated management, semantic analysis, and machine learning- Maintained relationships with advertising partners- Led redesign of sell-side display advertising architecture, which quadrupled CPMs in a six-month period- Tripled revenue and increased percentage gross margin by seven times in the first year Show less

- Led comprehensive corporate re-branding project by guiding creative work, updating promotional collateral, and keeping stakeholders informed- Established and maintained relationships with vendors, including Fortune 500 firms- Collected and analyzed pricing and product information to guide strategic decision making- Drove implementation of service desk software to improve and quantify service levels- Maintained relationships in client-facing role by socializing, managing… Show more - Led comprehensive corporate re-branding project by guiding creative work, updating promotional collateral, and keeping stakeholders informed- Established and maintained relationships with vendors, including Fortune 500 firms- Collected and analyzed pricing and product information to guide strategic decision making- Drove implementation of service desk software to improve and quantify service levels- Maintained relationships in client-facing role by socializing, managing projects, and soliciting feedback- Directly responsible for operations and all back-office functions- Supervised a team of up to four technicians Show less

- Responsible for consistent application of corporate brand in all deliverables - Performed preliminary market research and compiled prospecting call lists for inside sales staff- Designed, built, and used systems to automate analyses, perform advanced accounting functions, and conduct audits- Automated routine processing of client performance data using Microsoft Access and VBA, allowing for deeper examination and saving approximately $20,000 of direct labor per analysis

- Identified opportunities for improvement in sales, labor costing, inventory control, and asset management for manufacturing client

- Placed orders for print and OOH advertising media, built database to house digital creative assets

- Constructed Microsoft Access database to streamline administrative workflow and provide basic CRM and operations management functions

Mba

- Studied in Hong Kong and Beijing - Inductee, Beta Gamma Sigma, 2009

Bsba, Integrated Marketing Communications, Economics

- President, Delta Chi Fraternity, 2005 - Dean’s List, Fall 2006-Spring 2008 - Top of Class Award, Department of Marketing and Management.