Nelson began his career at the start-up ATL/BTL advertising agency SBC Media Mexico, during college he launched the strategic and advertising area. Here he developed the company’s core media division project. Because of this experience Nelson has attained a deep understanding of markets, reach & frequency campaigns, possibilities and media production.Nelson moved to Grupo Milenio as Marketing Specialist with the Start-up of Milenio Television, the first 24 hr Tv Network in the country. With this he was promoted to National Marketing Co-ordinator of Grupo Milenio, this new challenge gave him ATL national knowledge, expertise in Pay TV and Digital Markets with a close relationship with government areas. This work has brought him intimately close to the market capabilities/limitations of Pay TV and Digital Markets, open media and data trading platforms. His very first Sr Management Position was by playing the role of VP of Operations and Technology for Adjust and Pixel Sphere ( DSP and DMP ) with expertise of ad exchanges, performance, RTB, behavioral targeting, digital legislation, advanced targeting and advanced segmentation practices in Latam.Before this he started as Marketing of Sales Services Manager and then Head Of Traffic in Latin America at Adnetik, now Digilant. Having experience with multicultural colleagues and markets.Nelson is an accomplished strategist, data analyst and entrepreneur. His vision and thought leadership have driven substantial ad agency development, sales features, data minning, digital and traditional advertising. Now at days and for the last eight years, he is the Head of Digital Planning with operations in America and Europe focused on Consumer Insights, Data Analytics, Digital Video, Strategy, Benchmark, Road to market tactics and Digital Marketing.JN 3:16