Kirsti Nelson Email & Phone Number

Strategic management of large national waste hauler companies in the US

High Point, NC

Head of marketing operations for North America. Conduct brand analysis to redefine and establish improved awareness across all market sectors. Elevate marketing activities and content within omnichannel, digital, SEO, SEM, social, trade shows, and associations for increased lead generation and brand awareness. Work with global marketing team to execute.

Greater Atlanta Area

Manage key accounts and market development for consumer drug take-back program

Manage legislative activity at state level for southern US. Partner with members to execute association and industry goals via direct and indirect lobbying

Charlotte, North Carolina Area

P&L responsibility of company's new retail division selling through brick and mortar and online channels.

Charlotte, North Carolina Area

Retail business development, landed country's largest DIY account. Manage company's largest national account in company's commercial division, the second-largest waste company in the U.S. Oversee municipal sector sales and supporting functions. Work with field sales to drive margin and revenue. Provide business solutions and innovation to accounts.

Charlotte, North Carolina Area

Support three operating divisions (products & services) and internal departments, operating to capitalize on in-house strengths and outsourced tasksGenerate marketing plans for all business divisions to support 10-28% year-over-year growthOverhaul and upgrade marketing and brand image through renovated marketing strategyLaunch new products from both.

Greensboro, NC

Consulting business specializing in B2B marketing strategy and management.Client: Golf Magazine/Time Inc. Performed advertising business development for the USGA US Open golf tournament souvenir program of 80,000 on-site distributionClient: Senator Pen USA. Managed $575m marketing department on an interim basis while newly appointed CEO restructured.

High Point, NC

Managed product lifecycle by analyzing SKU sales, manufacturing and market issues, providing feedback to Product Development for product extensions or product termination$180 million importer of case goods furniture, upholstered seating and occasional tables from vertically integrated Chinese manufacturing facility, selling to furniture retailers and big.

High Point, NC

$550 million division of a $6 billion Fortune 300 company, specializing in stock and custom-made window coverings and home décor, selling to home centers, mass retailers and independent dealers. Managed $53mm commercial business unit including marketing, pricing, administrative, competitive, strategic, dealer relationship, and financial aspects Worked with.

Savannah, GA

$6 billion division of a Fortune 100 company, selling to paper conversion and box plants. Product manager for niche line; increased line revenue by 12% through direct account managementManaged $1.2mm division-wide process improvement across eight mills, involving IT, Shipping, Manufacturing, Corporate Programming, vendors and export customersConducted.

Palo Alto, CA

Manufacturer and global distribution network of music recording and broadcasting equipment, with annual revenues of $11 million, selling to broadcast stations, music studios and recording artists. Developed & managed tradeshows, regional events and pre-show marketing plans for three channelsManaged $1.5mm worldwide advertising campaigns, under budget by.

Mba, Marketing & Ops

Activities and Societies: President, Women's Business Association

Graduate Certificate, Public Relations/Image Management

Media Relations, Crisis Communications, Public Relations Ethics/Law

Bachelor Of Science, Health Science