As a strategic marketing professional with extensive experience in the tech, travel, and real estate industries, I specialize in driving organizations to align their sales and marketing functions to the new realities of the digital economy. More than ever, companies need to enhance marketing productivity and operational efficiencies to increase ROI and build business opportunities and revenue streams.I work with senior executives to build collaboration across their sales and marketing departments by removing outdated roadblocks that needlessly hamper their growth and success. By educating and engaging leaders across each function, I can help them to break down the silos that are preventing them from creating truly innovative customer experiences.With more than 20 years spent in senior marketing roles for some of the world’s leading brands, I understand how important it is to deliver on your brand purpose in order to create a sustainable competitive advantage. Through an approach that leverages the cutting-edge capabilities of digital technology, I enable sales and marketing teams to translate their business priorities into impactful strategies that deliver real value.Ultimately, the best results are achieved when every role and function across sales, marketing, and customer service teams are aligned in a way that reflects a diverse marketplace and communicates with your customers at every stage of the buying journey. This goes beyond the traditional approaches of advertising, sales enablement and events to embrace new strategies such as social selling, buyer personas, and CRM integration.