Nelson MoraSVP - Sales Leader II, PNC BankNelson Mora is an accomplished financial services professional with over 12 years of experience in retail and small business banking. He currently serves as the Senior Vice President, DeNovo Regional Manager for the Greater DC Region in the GWA Market at PNC Bank, where he is responsible for leading and directing teams to achieve business results and customer experience goals.In his role, Nelson oversees the successful launch and management of new branches across D.C., Maryland, and Virginia. His comprehensive approach to branch growth focuses on hiring, onboarding, and training branch teams to ensure operational excellence and drive high sales performance. He closely monitors business metrics and adapts sales strategies as required, overseeing the execution of account and sales plans while managing risk and ensuring quality for both new and existing clients. Nelson builds and maintains strong internal and external relationships, using his senior/internal and external community or industry relationships to acquire and expand clients and improve customer experience.Before his current role, Nelson served as the SVP - Sales Leader II for the Space Coast Region in the SEFL Market at PNC Bank. He has also held various leadership roles within PNC, including VP - Sales & Client Experience Specialist Sr, VP - Branch & Business Center Manager, AVP - Branch Manager, and AVP - Branch & Business Center Assistant Manager. His extensive experience also includes positions at Regions Bank, SunTrust Bank, and Wells Fargo Bank.Throughout his career, Nelson has demonstrated a strong commitment to team development, operational excellence, and customer satisfaction. He has been recognized with multiple awards, including the “Market All-Stars” recipient for 2021 and 2022, and has successfully transitioned branches to new operational models, earning recognition for outstanding performance.Nelson Mora holds a strong command of both English and Spanish, allowing him to effectively communicate and build relationships with a diverse client base. His dedication to his clients and team, combined with his strategic leadership and risk management skills, make him a valuable asset to PNC Bank and the broader financial services industry.