Nelson Fernando Magri Ferreira Email & Phone Number

São Paulo, São Paulo, Brazil

São Paulo, São Paulo, Brazil

São Paulo Area, Brazil

• Marketing Strategy development for Natura’s Brand in Brazil.
• Process management, governance and strategic planning of marketing at Natura in Brazil.
• Responsible for the consolidation of the strategic planning of Natura’s sub-brands and categories in advertising and communication in media and own vehicles such as Natura’s Magazine and Digital proprieties.
• Project development to improve process, governance, segmentation and portfolio prioritization.
• Analysis and monitoring of results of Natura categories in CFT market.
• Development and attendance of releases and brand subjects.

• Management and maintenance of Natura's business cycles in the digital environment.
• Ensure updates to the diferente targets on the websites and for the sales force.
• Maintenance of corporate website, Natura Magazine online, email marketing, sales force’s blog, ‘spoken’ magazine (for blind people) and Tablet magazine.
• Coordination of digital projects such as the new Natura Magazine for internet and tablet.
• Supplier management: evaluation, negotiation and relationship.
• Maintenance and development of channels of dialogue and relationship between consultants and Natura in digital and social networks.

• Responsible for managing digital advertising campaigns of Natura’s brand and sub-brands in ads and sponsored links.
• Project management of sites and hot sites.
• Campaigns and projects follow-up with agencies and internal clients.
• Digital media and production budget control.
• Collaboration in the guidelines for the online presence of the company.
• Development studies for planning advertising.

• Metrics and tagging guideline development.
• Gather, analysis and strategic recommendations of websites data.
• Analysis of the digital competitiors.

• Mapping, prospecting and commercial approach in large companies.
• Consulting for feasibility and need to implement enterprise systems such as SAP, Sterling Commerce, Oracle.

• Development and monitoring of B2B campaigns.
• Assisting in the development and tracking of online researchs.
• Development of new formats contact the company with corporate clients.

• Development of advertising campaigns for print media.
• Main Customers: Honda, Globo Television, Media Group, Cenp.

Pós-Graduação, Gestão Empresarial E Inovação Tecnológica

Graduação, Publicidade E Propaganda