Responsible for all commercial ops and activity day to day in west of Indonesia ( Jakarta, Banten, West java and all sumatera islands ) have 21 person direct team and more than 30 person indirect team. Managed all Diageo spirit Brand ( Imported product and Locally produce product ). Tripple size of business for locally produce brands such as smirnoff red vodka and captain morgan.In coorporate with finance team to monitoring all distributor and importer AR.In coorporate with supply chain team to create forecast for each brand sku ( imported product and local product )In coorperate with marketing and customer marketing by giving them feedback from the market to get better insight and strategy.Member of leader team in spirit business unit for Diageo Indonesia

Lead Route to Consumer project in Indonesia for beer and spirit, build up the fundamental database and information to be used as strategy plan for 5 years

• Achieve outstanding performance against agreed objectives, in terms of demand creation, brand activation, outlet coverage and strike rate and implementation of QDVP3 standards in assigned region• Plan, develop, manage, monitor, direct, control, implement and evaluate activities through effective deployment of man power and financial resources within the agreed set of objective and budget.• Lead, coach and develop the team to plan and execute call plans efficiently and achieve targeted outlet coverage and strike rate according to the Diageo framework and QDVP3 standards.• Reporting to General Manager Sales and Marketing

• Responsible to develop and growth Overseas Market by :Prepare marketing plan to develop existing and new product.Determine the product Objective and set up its marketing strategies.Planning promotion programmers to gain the brand awareness as well market share in every country.Observing and conducting competitor activities, such asTrade margin Implementation, coverage extension by implementing Route to Market for each country , merchandising implementation through marketing material and marketing tools (system, process and procedures) • Reporting the progress to President Director every quarterly

• Responsible for Sales Target in All West Java Area for all Segment distribution : Modern Trade and General Trade ( On and Off Premise )• Manage 2 distributor with different role of responsible divided by channel, one distributor ( PT.Mulia Multi Mandiri ) will be responsible for sales and distribution through General Trade and Modern on premise and have 3 DEPO in West Java Area ( Bandung, Cirebon and Ciamis) and the other distributor ( CV. Harum Kharisma Nusantara ) will be responsible for sales and distribution through General Trade and Modern Trade off premise and have 9 Depo in West Java area ( Bandung, Garut, Tasik Malaya, Sumedang, Jatibarang, Cirebon, Cianjur, Sukabumi, Subang). • Controlling all Distributor system for instance ROFO , SISO Product Aging and Term of Payment• Monitoring and Controlling Sub Ordinate ( 5 Person ) to achieve the objective from Top Management, the main responsible for each sub ordinate divided by channel and Area. • Commencing new market to increasing sell out volume in my responsible area• Organizing all budgets yearly into quarterly and report to Regional Sales Manager for the implementation all the budget versus sales target• Increase & Enrich capability activity with Coaching activity to Distributor Manager, Supervisor and DSR (Distributor sales Representative) to imply and make inline between PT. Multi Bintang Indonesia Niaga vision & goal with Distributor vision & goal in order to achieve good performance through performing year• Observing and conducting competitor activities• Implementing Route to Market project in West Java Area for general trade off premise channel for the starter• Trade margin Implementation, coverage extension, merchandising implementation through marketing material and marketing tools (system, process and procedures)

• Responsible for Sales Target in Bandung area, Ciamis, Tasikmalaya and Garut for General Trade and Modern Trade for all Priangan Area including Beer Product• Controlling all Distributor system for instance ROFO , SISO and Product Aging.• Commencing new market to increasing sell out volume in my responsible area • Organizing all budget quarterly and report to Area Sales Manager for the implementation all the budget versus sales target• Organizing the team both from distributor and PT. MBI Niaga to achieve sales target• Implementing all promo activities for instance trade promo and Consumer Promo for all category product in to specific channel such as modern market channel ( National Chain modern market and local chain modern market ) and Non beer category product for all channel modern market on premise ( Café, karaoke, club ), General trade on premise ( Drinking place, eating place, RLA and café dangdut) , Modern off premise ( HPM,SPM, CVS, MM and local supermarket ) traditional off premise ( Whole sale, P&D, SPS ).• Observing and conducting competitor activities to have insight what is the necessary program to attack competitor in my responsible area.

• Responsible for Distributor sales activity in Cibubur, Depok and Bogor area• Monitoring all activities in Distributor for example: Implementation of marketing program, sales activity (sales to trade , sales to distributor and route salesman), achieve the daily, weekly and monthly target and account receivable from Distributor• Commencing new market to increase sales volume distributor• Observing and conducting competitor activities