Nelson Sarco Email & Phone Number

Early-stage Startup | Silicon Valley VC backed | Artificial Intelligence | Creator Economy | Web3 Report directly to the Chief Executive Officer (CEO) for strategic and operational decisions. Built and managed a diverse team of professionals across marketing, product development, design, and engineering, fostering a collaborative and innovative environment. Oversee a multimillion dollar operating and marketing budget, strategically allocating resources to maximize ROI across various channels, including social media, paid advertising, out-of-home (OOH), SEO, and public relations (PR). Manage the RFP process from scope definition to awarding and onboarding. Maintain website and social media content, oversee the company blog, and participate in trade shows and talent agency pitches to enhance brand engagement and visibility.➤ Accelerated Annual Recurring Revenue (ARR) within 6 months by developing an influencer marketing program, forging partnerships, and leveraging social media platforms, and product-led growth strategies➤ Influenced senior-level decision-making and product development direction by building and optimizing a comprehensive marketing technology (Martech) stack➤ Enhanced brand visibility and market positioning by nurturing and expanding strategic partnerships with talent agencies, PR firms, ad agencies, creative designers, and SaaS vendors➤ Drove market penetration and growth, while keeping customer acquisition cost (CAC) low by engineering and executing the company’s first go-to-market (GTM) strategy, aligning perfectly with company objectives➤ Established a digital presence and engaged a broader consumer audience by launching the company's website and social media platforms on Discord, Twitter/X, and Instagram➤ Awarded $250k via Ripple’s Creator Fund for projects that exemplify the “problem-centered utility” of NFTs➤ Awarded Product of the Day from Product Hunt, achieved by adopting a product-lead approach focused on user experience

New York, Us

41,000 FTE | Global Media Buying Agency | Fortune 100 Clients | $63 Billion in Annual Media InvestmentsKey Accounts: Abbott, Newell Brands, John Deere, iShares (BlackRock)Reported directly to the GroupM North America Head of SEO, providing strategic leadership and oversight. Led a team of 7 direct reports, maintaining expertise in the latest search engine trends and updates to ensure the implementation of cutting-edge strategies. Managed a 7 figure operating and project budget, focusing on drafting scopes to optimize Profit & Loss (P&L) statements. Delivered critical insights and project and campaign performance updates to the clients' Senior Product Director.➤ Grew account revenue by 20% by nurturing client relationships and upselling tailored solutions, understanding client needs, identifying service gaps, and aligning team capabilities to meet demands for website management and image optimization services➤ Enhanced the digital web presence and market competitiveness of Fortune 100 companies by developing comprehensive SEO playbooks and strategic roadmaps across On-Page SEO, Off-Page SEO, Technical SEO, and overall website strategy best practices ➤ Modernized nine Newell Brands e-commerce websites for prominent brands such as Yankee Candle, Graco, Coleman, and Calphalon, Krazy Glue, Rubbermaid, effectively minimizing revenue and traffic disruptions through strategic site migrations involving platform transitions, content gap analysis, and UX design enhancements in close collaboration with the Senior Product Director, brand managers, and technical web teams

New York, Us

Key Accounts: Colgate Oral Health, Bausch Health, ChevronGuided a team of 5 direct reports, mentoring a specialized SEO team to foster skill development and professional growth. Managed a $1 million operating and project budget, focusing on drafting scopes to optimize Profit & Loss (P&L) statements for accounts. Oversaw complex marketing projects, including scope, staffing, campaign execution, evaluation, and maintenance, ensuring high standards and alignment with client objectives.➤ Secured over $350 Million in media billing as a key member of the agency leadership team by spearheading the development of compelling pitches and case studies, coupled with impactful presentations that resonated with market needs and client objectives➤ Closed new clients for organic search department valued at over $400,000 annually by implementing cross-selling strategies with account teams throughout the firm➤ Increased scope values by 40% by expanding key account services with data-driven SEO offerings, including automated reporting and enhanced content strategy, and providing cross-brand SEO audits➤ Drove a 200% increase in global SEO traffic YOY for the Consumer Packaged Goods (CPG) brand, Colgate, by implementing comprehensive search marketing strategies—including keyword research, market analysis, content creation, and technical SEO through partnerships with marketing agencies across North America, LATAM, Europe, and Asia to roll out global strategies at the regional level➤ Boosted online visibility and market penetration for Bausch Health’s launch of the new consumer product brand, Lumify, by developing a comprehensive SEO strategy that encompassed a 12-month roadmap, new website best practices, data-driven sitemap development, and rigorous pre- and post-launch technical reviews and audits

New York, Us

Key Accounts: Marriott International, GE Renewable Energy, GE Healthcare, Tiffany & Co, KFC➤ Decreased client's paid search marketing costs by $1.8 million quarterly for a luxury brand by reinvesting savings in the development and execution of an integrated SEO (organic search) & SEM (paid search) strategy➤ Improved client satisfaction for an at-risk account by reorganizing the LATAM offshore SEO team and utilizing fluency in Spanish to enhance communication, efficiency, and scaling of search optimization efforts➤ Drove a 15% increase in Marriott International room bookings through a strategic global SEO campaign, focusing on content and technical enhancements to boost search visibility

New York, Us

Key Accounts: Kimberly-Clark, Volkswagen, GE HealthCare, Schneider Electric➤Increased organic traffic for a major CPG brand by 40% year-over-year by executing a comprehensive SEO strategy that included keyword optimization, content enhancement, link building, mobile optimization, and digital asset optimization, coupled with automated technical site audits to maintain optimal site health➤Amplified brand awareness and strengthened link-building strategy by working in partnership with clients' Social Media and PR agencies➤Served as a Subject Matter Expert (SME) on SEO, supporting staff across the company and keeping clients informed of best practices and updates on search engine algorithm changes

Tel Aviv, Il

Early-Stage Startup | SEO SaaS Platform | Voted Europe’s #1 Hottest Startup by Wired MagazineKey Accounts: FSAstore.com, Viacom, 1800Flowers.com, University of Redlands - Presidio Graduate School➤Modernized MTV.com, VH1.com, and BET.com through a strategic website migration project involving the optimization and redirection of over 100,000 URLs and the development of tailored on-page, off-page and technical SEO strategies➤Supported client retention by assisting the Sales Team throughout the pre-and post-sale processes, including individual training sessions with clients on the platform and facilitating quarterly group SEO workshops on topics such as Content Writing, Link-Building, Technical SEO (site accessibility & indexation), and Keyword Research