Nelson Cabrera Email & Phone Number

Glen Allen, Va, Us

Mclean, Va, Us

Leading dynamic initiatives to drive engagement and enhance user experience across our checking and savings products within the email channel. Orchestrated life cycle marketing strategies to attract and retain customers and drive measurable results.Leading a talented team dedicated to optimizing our in-app marketing platform, ensuring seamless integration and impactful user interactions.

Castle Rock, Colorado , Us

Managed marketing automation platforms for the B2B and B2C businesses. Led development of new technology, functionality, interconnectivity, for our Marketo and Salesforce Marketing Cloud platforms. - Built 1- 3-year product road map for Marketo and Salesforce Marketing Cloud- Led integration of external solutions into automation platforms (SFDC CRM, Stensul, AEM…)- Managed external vendors and FTEs in the day-to-day activities needed to run email/SMS programs- Executed data cleansing/deduping and sync fixes to improve data accuracy and create new functionality- Expanded email/SMS personalization via Salesforce Marketing Cloud

Irving, Texas, Us

Managed 5 full time employees dedicated to the maintenance and optimization of email and lead generation programs.- Provided consultative services to marketing to convert requirements into actionable marketing campaigns to help build a $50 Million email revenue goal for fiscal year. This was 10 million above goal- Worked with IT and sales to create and manage lead process to take prospects from lead form to sales qualified and build a $45 Million lead revenue channel for fiscal year- Collaborated with MarCom to develop turnkey nurture campaigns, email templates and A/B testing procedures- Partnered with internal SFDC team to optimize lead funnel to allow processing of 3,000 leads per month with a conversion rate of 20%. This was 5% above plan

Irving, Texas, Us

Collaborated with Marketing to create, execute and optimize email campaigns aimed at revenue generation, product penetration, and customer retention. - Partnered with web team to integrate Marketo lead forms on company website generating $2 Million during first year of use- Worked with outside consultants to optimize Marketo work stream and increased email output by 15%- Created and managed email channel that generated $20 million over five years

Developed and executed multi-channel campaigns aimed at sales generation, customer acquisition, sales conversions, and customer retention. - Executed on vendor sales programs to generate $7 Million in incremental sales, $1 Million above plan- Managed trimester marketing program generating $15 Million in sales

Us

Responsible for creating and implementing marketing strategies for the Content Business (Gaming) unit for North America. Developed customer segmentation strategies for e-mail, web, print and television to increase sales, improve gross margins and increase market share for several product lines. - Developed and implemented a best practice to improve brand positioning in print which lead to a reduction in re-work for creative services and reduced print approval process by 60% - Aligned traditional and Online marketing efforts in order to deliver a consistent message and a unified product positioning strategy

Mclean, Va, Us

Responsible for leading cross functional teams in the integration of a newly acquired bank and leading process improvement efforts within the ACH, Investments and domestic/international Wire operations. Developed business requirements, Risk assessments (FMEA), Gap analysis and test plans for both domestic and international services.* Facilitated cross functional teams to identify gaps and develop new processes for the Wire services which currently handles approximately 100,000 transactions per month* Led the effort in the consolidation and process improvement of the ACH operations which handles 10 million transactions per month* These efforts resulted in the creation of standardized procedures and improved processes ahead of schedule and surpassed client’s expectations

Glen Allen, Virginia, Us

Worked with senior leaders to implement strategies and identify resources for new projects and joint ventures. Led cross functional teams of up to twenty employees to outline project requirements, manage budget and develop project plans. Worked with IT to write product specification sheets, implement product enhancements, develop user acceptance test cases, and write business requirement documents. Partnered with marketing to develop product positioning papers and marketing collateral. Collaborated with designers to develop brand standards of new products before launching to market. * Lead team that implemented Bank of America joint venture; generating over $4.1 MM in additional sales since program inception * Implemented $2.1 MM CRM platform on time and under budget * Surpassed sales rep subscription goal for CRM platform by 200% * Promoted to Senior Marketing Program Manager

Boston, Ma, Us

Selected into General Electric’s elite management training. This two-year training program consisted of four six-month rotations focused on solving business and implementing process improvement solutions. Assisted in quantifying business opportunities, presenting solutions to senior leaders and rolling out products, all while completing mandatory classroom training.Investments Rotations – Seattle, WA. * Maintained weekly reports for senior leaders* Head researcher for requests from high yield bond departmentAcquisition Rotation – San Rafael, CA* Project leader for business integration team* Integrated newly acquired call center; generated sales of $300,000 Product Development Rotation – Stamford, CT* Analyzed external fund companies to determine potential for strategic alliance* Assisted marketing department with presentations and positioning papersSourcing Rotation – Richmond, VA* Created company policy for ordering consulting services

Bachelors, Marketing, International Business

Bachelor'S Of Science, Marketing