Nelson Woon Email & Phone Number

新加坡, SG

• Launched AFK Journey in 2024, a cross-platform light open-world fantasy RPG. The game topped the charts in multiple regions on Google Play and the App Store and was named Google Play Best Game of 2024 and IPhone Game.
• Launched FARLIGHT 84 in April 2023, a cross-platform hero battle royale game. Currently driving the exponential growth for FARLIGHT 84, integrating aspects of game operations, marketing, creativity, community.

新加坡, SG

• LEADERSHIP & TEAM MANAGEMENT: Led the establishment of marketing, creative, community, user acquisition (UA), operations, partnerships, and esports departments at Farlight Games, and subsequently enhanced team.
• GAME PUBLISHING: Published a diverse portfolio of games across various genres, including Rise of Kingdoms, Warpath, AFK Arena and Dislyte, and other upcoming titles such as FARLIGHT 84, Call of Dragons and BOOM Party.
• STRATEGY: Strategically drove key campaigns, applying local expertise for success; leveraged market insights to enhance team capabilities; and orchestrated a brand uplift for Farlight Games through targeted website and.

Minhang, Shanghai, CN

• Launched AFK Journey in 2024, a cross-platform light open-world fantasy RPG. The game topped the charts in multiple regions on Google Play and the App Store and was named Google Play Best Game of 2024 in several.
• Launched FARLIGHT 84 in April 2023, a cross-platform hero battle royale game. Currently driving the exponential growth for FARLIGHT 84, integrating aspects of game operations, marketing, creativity, community.

Minhang, Shanghai, CN

• LEADERSHIP & TEAM MANAGEMENT: Led the establishment of marketing, creative, community, user acquisition (UA), operations, partnerships, and esports departments at Farlight Games, and subsequently enhanced team.
• GAME PUBLISHING: Published a diverse portfolio of games across various genres, including Rise of Kingdoms, Warpath, AFK Arena and Dislyte, and other upcoming titles such as FARLIGHT 84, Call of Dragons and BOOM Party.
• STRATEGY: Strategically drove key campaigns, applying local expertise for success; leveraged market insights to enhance team capabilities; and orchestrated a brand uplift for Farlight Games through targeted website and.

Los Angeles, CA, US

• Launched League of Legends: Wild Rift (mobile & console MOBA game), and VALORANT (tactical FPS game) in 2020. Launched several Riot Forge titles (including Ruined King and Hextech Mayhem) in 2021.PRODUCT & PUBLISHING.
• REGIONAL MARKETING: Marketing Lead for League of Legends: Wild Rift and Riot Forge in Southeast Asia covering all aspects of the marketing mix from brand, creatives, partnerships, PR, influencers, content and channels.
• NEW GAME LAUNCHES: Developed the launch strategy and managed the launch campaigns for League of Legends: Wild Rift, VALORANT, Ruined King and Hextech Mayhem in Southeast Asia. League of Legends: Wild Rift was ranked #1.
• ALPHA & CLOSED BETA LAUNCHES: Launched influencer & partner activations & giftings, alongside with social listening & survey for product improvements during alpha and closed beta for League of Legends: Wild Rift..

Shanghai, CN

• MOBILE LEGENDS: BANG BANG 2020 PRODUCT MILESTONES
• 139 countries
• 75+ million active users
• 500+ million downloads
• 25 languages
• TOP 10 GROSSING in more than 80 countriesMY CAREER MILESTONES

Los Angeles, CA, US

• LEAGUE OF LEGENDS 2018 PRODUCT MILESTONES
• 100 million active users
• 8 million peak concurrent players
• 44 million peak concurrent viewers for Worlds FinalsMY CAREER MILESTONES
• PARTNERSHIPS & PROJECT MANAGEMENT: Developed the esports strategy from competitive framework to player journey and worked with several partners, sponsors & the government across 10 Southeast Asia countries for.
• PRODUCT MARKETING: Contributed to the marketing strategy to increase user acquisition & retention and boost user engagement for LEAGUECONNECT - the new League of Legends open beta mobile app. High performing app.

Singapore, Singapore, SG

• PROJECT MANAGEMENT: Piloted the productisation of GrabRentals hirer-relief matching marketplace with Grab Engineering team. The project leads to 20% increment in fleet productivity.
• SALES & MARKETING: Executed several sales & marketing campaigns for drivers acquisition and retention, resulting in more than 20% growth per quarter year.
• CRM & COMMUNITY MANAGEMENT: Managed a healthy community of drivers via community events & CRM channels, thereby reducing churn rate to less than 20%.
• DATA ANALYTICS: Analysed driver’s performance and made actionable decisions with regard to driver retention, rewards & penalties via data analytics.

Singapore, Singapore, SG

• LEADERSHIP: Managed a team of 2 senior executives, 8 junior executives, and 70+ community ambassadors, and led the marketing and esports campaigns for the League of Legends game for the Malaysian market.
• PARTNERSHIPS & EVENT MANAGEMENT: Led several esports events along with business partners and sponsors.
• PROJECT MANAGEMENT: Led several New User Acquisition projects, resulting in more than 15% increment in active users within a year.
• COMMUNITY MANAGEMENT: Managed both online and offline community which consists of more than 450,000 members via several platforms.

• STARTUP: Co-founded Makeronee Inc. and it's subsidiary business - KLONIFI3D. Makeronee is a marketplace and community platform which connects you to the nearest 3D printers, scanners & modelers.
• BUSINESS DEVELOPMENT: Conducted market & financial analysis, developed the high-level marketing strategy and its implementation plan, and identified current and future opportunities in the 3D printing industry.
• PARTNERSHIPS & COMMUNITY MANAGEMENT: Uniting Makeronee's key partners - 3D printing businesses who provide 3D printing, 3D scanning and 3D modelling products and services with the scattered community of consumers in.

Bachelor Of Engineering, Major: Chemical Engineering | Minor: Physics

Mini Mba, Marketing