Nelson Woon Email & Phone Number

新加坡, Sg

• Launched AFK Journey in 2024, a cross-platform light open-world fantasy RPG. The game topped the charts in multiple regions on Google Play and the App Store and was named Google Play Best Game of 2024 and IPhone Game of the Year 2024 in multiple regions worldwide. // 2024年推出了《剑与远征启程》，一款跨平台轻度开放世界奇幻RPG。游戏上线后迅速在多个地区的Google Play和AppStore排行榜中夺得第一，并荣获多个地区的Google Play 2024年度最佳游戏奖和2024年度IPhone 游戏奖。🎉• Launched FARLIGHT 84 in April 2023, a cross-platform hero battle royale game. Currently driving the exponential growth for FARLIGHT 84, integrating aspects of game operations, marketing, creativity, community engagement, esports, and business development to elevate the overall product performance. // 2023年4月推出了一款跨平台英雄大逃杀游戏 - 远光84。目前正在推动远光84的指数增长，整合了游戏运营、营销、创意、社区、电子竞技和业务发展等方面，以提升整体产品发行表现。

新加坡, Sg

• LEADERSHIP & TEAM MANAGEMENT: Led the establishment of marketing, creative, community, user acquisition (UA), operations, partnerships, and esports departments at Farlight Games, and subsequently enhanced team collaboration and efficiency. // 建立并管理Farlight Games市场营销、创意、社区、UA、运营、商务合作和电竞赛事等多个团队， 也提高了团队协作和效率。• GAME PUBLISHING: Published a diverse portfolio of games across various genres, including Rise of Kingdoms, Warpath, AFK Arena and Dislyte, and other upcoming titles such as FARLIGHT 84, Call of Dragons and BOOM Party, via Farlight Games. // 通过Farlight Games发行多款游戏，包括《万国觉醒》、《Warpath》、《剑与远征》、《神觉者》，和其他即将推出的游戏，包括《Farlight 84》、《龙与纷争》、《生活派对》。• STRATEGY: Strategically drove key campaigns, applying local expertise for success; leveraged market insights to enhance team capabilities; and orchestrated a brand uplift for Farlight Games through targeted website and content optimization. // 战略性地推动了重点活动，运用本地专业知识取得成功；利用市场洞察提升团队能力；并通过有针对性的网站和内容优化，提升了 Farlight Games 的品牌形象。

Minhang, Shanghai, Cn

• Launched AFK Journey in 2024, a cross-platform light open-world fantasy RPG. The game topped the charts in multiple regions on Google Play and the App Store and was named Google Play Best Game of 2024 in several regions. // 2024年推出了《剑与远征启程》，一款跨平台轻度开放世界奇幻RPG。游戏上线后迅速在多个地区的Google Play和AppStore排行榜中夺得第一，并荣获多个地区的Google Play 2024年度最佳游戏奖项。🎉• Launched FARLIGHT 84 in April 2023, a cross-platform hero battle royale game. Currently driving the exponential growth for FARLIGHT 84, integrating aspects of game operations, marketing, creativity, community engagement, esports, and business development to elevate the overall product performance. // 2023年4月推出了一款跨平台英雄大逃杀游戏 - 远光84。目前正在推动远光84的指数增长，整合了游戏运营、营销、创意、社区、电子竞技和业务发展等方面，以提升整体产品发行表现。

Minhang, Shanghai, Cn

• LEADERSHIP & TEAM MANAGEMENT: Led the establishment of marketing, creative, community, user acquisition (UA), operations, partnerships, and esports departments at Farlight Games, and subsequently enhanced team collaboration and efficiency. // 建立并管理Farlight Games市场营销、创意、社区、UA、运营、商务合作和电竞赛事等多个团队， 也提高了团队协作和效率。• GAME PUBLISHING: Published a diverse portfolio of games across various genres, including Rise of Kingdoms, Warpath, AFK Arena and Dislyte, and other upcoming titles such as FARLIGHT 84, Call of Dragons and BOOM Party, via Farlight Games. // 通过Farlight Games发行多款游戏，包括《万国觉醒》、《Warpath》、《剑与远征》、《神觉者》，和其他即将推出的游戏，包括《Farlight 84》、《龙与纷争》、《生活派对》。• STRATEGY: Strategically drove key campaigns, applying local expertise for success; leveraged market insights to enhance team capabilities; and orchestrated a brand uplift for Farlight Games through targeted website and content optimization. // 战略性地推动了重点活动，运用本地专业知识取得成功；利用市场洞察提升团队能力；并通过有针对性的网站和内容优化，提升了 Farlight Games 的品牌形象。

Los Angeles, Ca, Us

Launched League of Legends: Wild Rift (mobile & console MOBA game), and VALORANT (tactical FPS game) in 2020. Launched several Riot Forge titles (including Ruined King and Hextech Mayhem) in 2021.PRODUCT & PUBLISHING MILESTONES👊🏻 Wild Rift wins the 2021 iPhone Game of the Year 🔗apple.co/324FWWZ👊🏻 Wild Rift wins the Mobile Game of the Year at the Golden Joystick Awards 🔗bit.ly/wrgoldenjoystick👊🏻 Wild Rift's Honeyfruit wins the 2021 GRAND CLIO at the CLIO Awards 🔗bit.ly/wildriftgrandclio👊🏻 Wild Rift's The Battle of Baron wins the 2021 GOLDEN CLIO at the CLIO Awards 🔗bit.ly/wildriftgoldenclio👊🏻 Wild Rift's Teemo's Treasure Trek wins the 2022 SILVER CLIO at CLIO Entertainment 🔗https://bit.ly/wildriftsilverclio👊🏻 Wild Rift's Hotpot Showdown wins the 2022 SILVER CLIO at CLIO Entertainment 🔗https://bit.ly/wildrifthotpotawardMY CAREER MILESTONES• REGIONAL MARKETING: Marketing Lead for League of Legends: Wild Rift and Riot Forge in Southeast Asia covering all aspects of the marketing mix from brand, creatives, partnerships, PR, influencers, content and channels, community, paid media, CRM, localization, user acquisition and retention (UA), and more.• NEW GAME LAUNCHES: Developed the launch strategy and managed the launch campaigns for League of Legends: Wild Rift, VALORANT, Ruined King and Hextech Mayhem in Southeast Asia. League of Legends: Wild Rift was ranked #1 on iOS and Android during launch, and had won several awards, including GRAND CLIO and GOLDEN CLIO at the CLIO Awards.• ALPHA & CLOSED BETA LAUNCHES: Launched influencer & partner activations & giftings, alongside with social listening & survey for product improvements during alpha and closed beta for League of Legends: Wild Rift. Attracted tens of millions of pre-registered users across Southeast Asia.

Shanghai, Cn

MOBILE LEGENDS: BANG BANG 2020 PRODUCT MILESTONES• 139 countries • 75+ million active users • 500+ million downloads • 25 languages • TOP 10 GROSSING in more than 80 countriesMY CAREER MILESTONES• LEADERSHIP: Managed and mentored a team of 6 managers, 100+ community ambassadors, as well as several agencies, and led Southeast Asia marketing covering all aspects of the marketing mix from brand, creative, IP collaboration, PR and influencers, content and channels, paid media, CRM, localization, merchandising, and more.• REGIONAL PARTNERSHIPS: Closed partnerships & sponsorship deals and collaborated with brands, government, media, telco, payment, fast food, sports etc. in Southeast Asia.• GLOBAL CAMPAIGN: Managed the annual 515 UNITE global campaign along with brands, partners, media, artists and influencers to unite gamers around the world. 15% increase in daily active users (DAU) and 20% increase in daily revenue. 🔗 [ bit.ly/515unitehighlights ]• GLOBAL CONFERENCE: Launched the 1st global conference - MOONTON EPICON 2019. Announced the new MLBB 2.0, upcoming marketing plan & IP collaborations, new games and the 1st MLBB World Championship. Worldwide news & media coverage. 🔗 [ bit.ly/epicon2019highlights ]• ESPORTS: Developed the marketing strategy and worked with partners & sponsors for M1 – Mobile Legends 1st World Championship, specifically on the ticketing & revenue strategy, audience & players experience, publishing plan, KOL & VIP management and performance marketing. All tickets sold out and 950k peak concurrent viewers on Grand Finals. 🔗[ bit.ly/m1highlights ]• COMMUNITY: Established the COMMUNITY HERO (CH) and MOONTON STUDENT LEADER (MSL) programs. Recruited more than 100+ CH & MSL and hosted more than 3,000 localized community & collegiate initiatives which cover more than 200 cities & districts across SG, MY, ID, PH and KH. 🔗 [ bit.ly/mycommunityhero ]

Los Angeles, Ca, Us

LEAGUE OF LEGENDS 2018 PRODUCT MILESTONES• 100 million active users • 8 million peak concurrent players • 44 million peak concurrent viewers for Worlds FinalsMY CAREER MILESTONES• PARTNERSHIPS & PROJECT MANAGEMENT: Developed the esports strategy from competitive framework to player journey and worked with several partners, sponsors & the government across 10 Southeast Asia countries for HYPERPLAY - the 1st ASEAN esports & music festival. Watch the recap here: 🔗 [ bit.ly/hyperplayrecap ] • PRODUCT MARKETING: Contributed to the marketing strategy to increase user acquisition & retention and boost user engagement for LEAGUECONNECT - the new League of Legends open beta mobile app. High performing app retention metrics with over 1mil matchmaking interactions in the first month. 🔗 [ riot.com/leagueconnect ]

Singapore, Singapore, Sg

• PROJECT MANAGEMENT: Piloted the productisation of GrabRentals hirer-relief matching marketplace with Grab Engineering team. The project leads to 20% increment in fleet productivity.• SALES & MARKETING: Executed several sales & marketing campaigns for drivers acquisition and retention, resulting in more than 20% growth per quarter year.• CRM & COMMUNITY MANAGEMENT: Managed a healthy community of drivers via community events & CRM channels, thereby reducing churn rate to less than 20%.• DATA ANALYTICS: Analysed driver’s performance and made actionable decisions with regard to driver retention, rewards & penalties via data analytics.

Singapore, Singapore, Sg

• LEADERSHIP: Managed a team of 2 senior executives, 8 junior executives, and 70+ community ambassadors, and led the marketing and esports campaigns for the League of Legends game for the Malaysian market.• PARTNERSHIPS & EVENT MANAGEMENT: Led several esports events along with business partners and sponsors.• PROJECT MANAGEMENT: Led several New User Acquisition projects, resulting in more than 15% increment in active users within a year.• COMMUNITY MANAGEMENT: Managed both online and offline community which consists of more than 450,000 members via several platforms.

• STARTUP: Co-founded Makeronee Inc. and it's subsidiary business - KLONIFI3D. Makeronee is a marketplace and community platform which connects you to the nearest 3D printers, scanners & modelers.• BUSINESS DEVELOPMENT: Conducted market & financial analysis, developed the high-level marketing strategy and its implementation plan, and identified current and future opportunities in the 3D printing industry.• PARTNERSHIPS & COMMUNITY MANAGEMENT: Uniting Makeronee's key partners - 3D printing businesses who provide 3D printing, 3D scanning and 3D modelling products and services with the scattered community of consumers in need of such services.

Bachelor Of Engineering, Major: Chemical Engineering | Minor: Physics

Mini Mba, Marketing