Kinneret Yifrah Email & Phone Number

• Together with two superstar content designers, I founded Draft, a one-of-a-kind content design agency that specializes in delivering end-to-end content design services across industries. We use words to create smooth.
• ️ Language strategy… Show more Together with two superstar content designers, I founded Draft, a one-of-a-kind content design agency that specializes in delivering end-to-end content design services across industries..
• ️ Language strategy and tone of voice guides that align with the values and goals of the brand, and create consistency at every digital touch point with the user.
• ️ Hands-on UX writing for all types of digital products (mobile apps, self-service products, websites, kiosks, complex systems, and others).
• ️ Workshops, online training, and lectures for upskilling in-house design and writing teams with the most up-to-date methodologies (we are also known to charm legal departments and other stakeholders into using more.
• ️ Guidance and support for embedding UX writing in organizations, even if you're starting from scratch.

Haifa Area, Israel

Since 2011, first at Nemala Studio and now at Draft, I design voices for all types of digital products, such as apps, websites, and complex systems. Once finished, I create the product’s microcopy with the goal of positively influencing people’s lives and making customer experiences easy and pleasant. Among my clients are corporations like Bank HaPoalim.

Learn to write incredible microcopy, define a unique brand voice, and create optimal user experiences through words. This is a super-practical step-by-step course that will empower you to write great microcopy for real digital products. The course is jam-packed with HUNDREDS of real screenshots to learn from, as well as priceless tips, golden guidelines.

Haifa Area, Israel

I encapsulated my years of UX Writing experience into the first-ever practical microcopy and UX writing guide. The book became the global go-to manual for UX writing, and I was asked to publish it in multiple languages to make it even more accessible. The book offers practical guidelines for writing every element in the UI, over 300 real-world microcopy.

Israel

🌐Globally: My goal is to help aspiring UX writers around the globe join this booming profession, and create digital products that people LOVE. To bring this vision to life and make it super practical, I began curating resources and connecting the global UX community for writers, designers, product managers, copywriters, and others in the UX writing field.

Israel

I am continuously introducing new materials and ways of thinking into the UX writing field with:🎯Custom-made workshops:I give microcopy writing workshops to UX/UI designers, marketers, product managers and webmasters within organizations. These workshops are fine-tuned to the level of knowledge of the audience and can include UX writing exercises (live or.

Tel Aviv Area, Israel

I opened my own studio to bring the skills I accumulated as a writer and editor in print, into the digital world. I wrote and edited texts for commercial, governmental, and corporate websites. Slowly I began writing for digital products and complex systems. This is how I met the perfect combination of tech, people and writing: microcopy. I fell in love and.

Tel Aviv Area, Israel

I began my career as the language editor for “Masa Israeli”, in the time when magazines were only printed on paper. After a few years I became the editor in chief of “Masa Tzair”. I am extremely proud of the work we did in this organization, but I’ve always been adventurous at heart, so when the online world came rushing in – I took the leap.

Master Of Public Administration & Policy, Public Administration

Language Editing

Bachelor Of Arts - Ba, Sociology And Anthropology