Supporting delivery of EE CPI Price Change campaign for EE brand,

Currently I manage a team of 9 Audience Selection Developers who are responsible for building customer data extracts that are used for EE marketing base communications.Campaign Data Analysis and Reporting developmentResponsibilities: o Agile Working, supporting customer base marketing communication activity in agile squads (Consent and Operations), providing technical expertise on customer data and processes. o Data Migration, facilitating the data migration of EE customer base data model (Oracle) to a new platform (Google Cloud, HH360). Dealing with various stakeholders (data engineers, project managers, data governance) in order to get the requirements across and tracking the migration progress. Set up migration prioritisation based on numerous parameters. o Data Testing across GCP and Oracleo People Management, in charge of a team of 8-10 data selection professionals/consultants, managing H1/H2 performance reviews, bonus allocations, mentoring, improving performance. o Recruitment, in charge of the recruitment process, candidate selection, interviewing process and the final selection processo Base Comms Campaigns, working with large data sets (up to 13mil records) hands on delivering and supporting high profile campaigns across multiple brands(EE/BT) and segments(HBB, PAYM, PAYG, Small Business) using multiple CRM systems and Unica tool versions simultaneously.o Campaign Data Analysis and Reporting Development, developed numerous packs that assisted in commercial decision making.

o Managing a team of 12 data selection professionals making sure the base comms activity is delivered as per the contact plan. o Managing Contact Plan, resource management and planning, working with Planners on resource management and planning, providing technical expertise on incoming campaign requirements. Assisting in formulating the best possible resource tracking mechanism o Producing and Managing internal team procedures and Best Practices when building campaigns which cut the risk of errors and made the campaign process build ‘simple’. Provided expertise during Unica migration projecto Identified issues with legacy recurring campaign processes, built improved processes which include data delivery, monitoring and delegating routine tasks to junior team members which saved overall resource timeo Helping contractors and permanent staff with their campaign issues, data and business queries, solving various data related and technical problemso Formulating data initiatives within the business by identifying new data sources that are not available, liaising with relevant stakeholders, presenting the overall results back to senior management. o Technical Data Lead in the team, first point of contact for any data issues in the team, proactively identifying data issues, delegating them to the relevant business stakeholder with whom a prior rapport was established o Platform Migration, created and implemented new customer base segments in Unica and designed standardised processes that were used by the developers to successfully and effortlessly deliver base comms activity

Working in Customer Base Management team where I am developing Marketing campaigns to support the EE and Orange Mobile PAY Monthly and Orange PAY Go activity using Unica and SQL Developer applications.o Working in Customer Base Management team where I am developing Marketing campaigns to support the EE and Orange Mobile PAY Monthly and PAY Go activity (both Consumer and Small Business) using Unica and SQL Developer applications together with business CRMso Formulating data initiatives within the business, mentoring junior team members o Database Reporting, producing counts, querying databases, data manipulation, resolving data issueso Support the formulation of data selection and processing requirements for briefs and documentation o Advising decision makers on potential campaign opportunities based on customer data

o Database Reporting, running counts, querying databases, data manipulationo Support the formulation of data selection and processing requirements briefs and documentation o Timely completion of work to written data briefso Selection of most appropriate tools and methodologies to carry out data manipulation and processing taskso Extraction, processing and preparing data fileso Day to day data liaison with internal departments and 3rd party supplierso Completion of job documentation and administration of job fileso Quality Assurance checking of data files and sign-off of proofs

o Providing analytical and data manipulation services primarily to FTSE 100 companies. During my time I have worked on a number of key projectso Managing my own campaigns to ensure client campaigns and briefs are delivered on time together with managing my own data processes on which other projects dependo Making sure that all the weekly and monthly files are delivered according to specifications and on timeo Analysing client and prospect data to explore marketing opportunitieso Designing demanding processes using visual fox pro and Oracleo Ensuring a strong relationship with the client is maintainedo Using in-house developed quantitative and IT-based methodology to advise clients on their strategic marketing issues

Duties and responsibilities: Conducted multiple tests on a mobile telephone application, reported the code bugs to the developers, wrote the test result documents.

Implemented technical documentation for software source code.