Managing the Performance Marketing department. Management and development of the entire digital advertising segment in Degordian RS office at strategic and operational level.Additional:Creating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments.

Creating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments.Main responsibilities:Management of digital advertising projects- Market research and situation analysis- Creating advanced multi channel digital marketing strategies for the agency clients- Creating up-sale suggestions for advanced digital advertising campaigns- Implementation of advanced digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Result analysis of launched campaigns in various analytics tools (Adobe Analytics, Datorama)- Reporting on status and results of advertising campaigns- Optimization of launched digital advertising campaigns based on analysis- Implementing improvements of digital advertising campaigns- Digital Advertising team members - Monitoring, mentoring and workload planning.- Media Planning- Ensuring that campaigns for the clients are done according to QA standards- Analysing customer behaviour, evaluating key metrics (GA, Omniture, Piwik)- GA implementation and setup- GTM implementation and setup- CRO- Preparing digital advertising strategies for agency pitches and proposals- Participating on agency pitches and proposals as a specialistTeam management:- Organizing team operation - work planning, division of responsibilities and assignments- New members mentorship- Tracking work performance, providing feedback for team members- Controlling team members work

-Google Ads Management-GTM & Google Analytics planning and implementing measurement frameworks-Google Data Studio Report Creation (Interactive Custom Reports & Visualizations)