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Preparation, implementation and control (with GM) of company business strategy/maintaining No.1 position in consumer electronics retail and wholesale market in Serbia. Approval and control of business plans and overall sales and profit performance of the companyPrimary responsibilities:- Creating finance and expansion policy through yearly negotiating with commercial banks and key suppliers- Sales and Marketing management-making of business plans and overlook of their implementation. negotiations with foreign suppliers which include: Samsung Electronics , LG electronics, Bosch, Electrolux, Indesit, Sony, Vestel,and all other main electronic producers worldwide. - Labor management- running of labor relations in the company. Setting the level of salaries for complete company staff.- Achieve superior development and execution at Point of Sales through outstanding Brand Management, Consumer and Trade Engagement and Merchandising organization and activities, as well as consumer events through the Promotion Team. Establish a consumer centric commercial organization which builds Consumer Engagement as a key success factor.- Ensure the alignment of retail chain activities with company objectives and strategies in Serbia , through optimal guidance of Company Management Team. Ensure that KPI's for the Distribution and Merchandising KPI's as agreed upon in the yearly Sales and Distribution plan are met. Ensure retail chain cost base control and permanent search for cost efficiencies.- Develop full-scale program plans and associated communications documents - Develop & implement communication and change management strategy in order to ensure smooth implementation and buy in on all levels- Analysis of the current functional / cross-functional processes in order to eliminate critical gaps and bottlenecks and align business process between competitor brands and central functions with commercial business model

Primary responsibilities:- Creating finance and expansion policy thru yearly negotiating with commercial banks and key suppliers- Sales management-making of business plans and overlook of their implementation. negotiations with foreign suppliers which include: Samsung Electronics , LG electronics, Sharp, Pioneer, Denon and Marantz Group. Management key account relation in wholesale with leading Hypermarkets and Specialist shops which include : Metro CC, Delta Maxi , Tempo , Mercator , Idea, Merkur, Neptun, CT Retail, Tehnomanija, Home Center- Eurosalon , Interex etc. - Organization & Logistic Management- implementing new organization of day to day operation - Labor management- running of labor relations in the company. Setting the level of salaries in respective sectors- Continuous development of Service managementAchived goals:- maintaining No.1 position in consumer electronics wholesale market thru aggressive TO growth. Avg year to year growth was between 50-250%. Total turnover 2005-5 mil Eur, 2006-10 mil Eur; 2007-15 mil Eur, 2008-51 Mil Eur, 2009-42 mil Eur.- New commercial organization in place; about 15 new roles, same number of the processes and about 50 people changed their responsibilities- Developed process to Co-develop brand framework, portfolio plan and toolbox with regions based on consumer insights and factual field realities- New requirements for the new way of Consumer engagement, defined the roles and responsibilities and new organization set up- Defined and implemented new distribution model to support new commercial organization with newly defined roles and responsibilities.

- Directly responsible for functioning of the Sales and Marketing system, leading the team of 25 people with the responsibilities in system developments area that are in line with the business requirements- Sales Management-making of business plans and overlook of their implementation. negotiations with foreign suppliers which incude: Philips lighting, Kenwood Hi-Fi, Roadstar AV, Varta. Management key account relation in wholesale with leading Hypermarkets and Specialist shops- Preparation and implementation of yearly BP, reporting to GM- Organization & Logistic Management- implementing new organization of day to day operation with special emphasize on central warehouse operation, import and custom clearance procedures, organization of internal transport - streamlining of day to day operation in wholesale sector - Continuous development of Service management

- Sales Management-making of business plans and overlook of their implementation. negotiations with foreign supplier Philips Lighting. Management key account relation in wholesale with leading Hypermarkets and Specialist shops. - Preparation and implementation of yearly BP , reporting to GM - Maintain main commercial systems - Deploy the system for the back office reporting analysis- Enhance commercial system with the following features:- Prepayment method- Permanent point of sales material tracking- Sales people performance tracking- Implement database archiving system- Implement marketing database

- Managing sales activity of company product line up and contact with local dealers and sub dealers (Serbia and Montenegro)- Managing presale activity-preparation of company catalogues and other POS material technical fair contact and support for local importers organization of participation in the Fair of Technology and Technical achievements- Managing after sales activity- introducing of Electron manufacturing warranty ,contact and establishment of Service network- Implementation of yearly BP thru contact with customers, reporting to Commercial Director