As a Product Design Lead and Founder of Sxablon Studio, I’m dedicated to creating digital solutions that seamlessly merge creativity with functionality, specializing in E-commerce UI/UX. My approach is marked by agility, close client collaboration, and an emphasis on intuitive, high-standard digital products that drive meaningful impact.With over 15 years of experience across in-house and agency settings, I bring a balance of strategic and creative thinking to every project. From digital product development to brand identity and interactive prototyping, I lead with a holistic approach, ensuring solutions align with both user needs and business goals.Driven by projects with a societal impact, I thrive in collaborative environments that leverage cutting-edge technology to craft compelling user experiences. Outside work, I’m a passionate fan of Italian bikes (especially Cinelli), contemporary art, and music production, and I bring this love for detail and design to every project. Based in Subotica, Serbia, Sxablon Studio draws inspiration from the precision of Swiss design, creating impactful solutions that elevate brands.