Nemat Yahia, Mba Email & Phone Number

Al Jizah, Egypt

• Strategically promote Heritage International Schools to external audiences, enhancing brand recognition and reputation within the Canadian and British sections, as well as Heritage Nursery.• Lead the oversight of comprehensive marketing programs, projects, and content development, ensuring alignment with school objectives and brand identity.• Spearhead the establishment and management of the school's social media presence and digital marketing efforts, including communications on various social networking platforms.• Designed and launched the new Heritage Website, overseeing ongoing design updates and content management to optimize user experience and engagement.• Led successful marketing management and rebranding initiatives, ensuring consistent and impactful messaging across all touchpoints.• Efficiently manage marketing and business development budgets, implementing strategic price positioning strategies to drive competitive advantage.• Foster strong relationships across departments to facilitate seamless collaboration and support for marketing and business development activities.• Collaborate with the admissions team to drive lead-generation efforts and enhance student enrollment.• Support public relations activities to bolster the school's public image and reputation.• Identify and engage in community-based initiatives that align with the school's values, enhancing awareness and fostering positive brand perception.• Effectively manage relationships with an external marketing agency (TBWA), ensuring deliverables align with school objectives and standards.• Develop and oversee school events and activities, both internal and external, to engage stakeholders and promote the school's mission.• Conduct in-depth price-competitive research to inform strategic decision-making and market positioning strategies.

Garden City

• Hands-on experience by organizing, managing, leading and directing educational field trips and seasonal camps for children age 4 to 14.• Managing Datifa team including facilitators, chaperons and administration. • Manage the development, implementation, and execution of strategic venue marketing plans.• Manage branding strategies and promotional communication projects with agency. • Manage and maintain marketing collateral for posts, banners, proposals, e- cards, promotional fliers, posters and annual calendar.• Responsible for customer relations / client satisfaction. • Implementation as well as execution of monthly marketing plans for trips, camps and events.• Partner with branding agencies, advertising agencies / freelancers and other marketing suppliers.• Directing day to day ongoing projects to ensure they are delivered to specifications and high standers.• Assist in research and development of new business opportunities and finalizing best deals. • Manage logistics and financials of work operation.• Manage business proposals and presentations.• Analyzing market trends and conducting competitor research.

Zamalek, Cairo, Egypt.

• Coordinate with General Manager , Sales Manager & Lodge Manager• Create & Manage Marketing Plan• Int and ext Advertising and (Design & print responsibilities)• Research Potential Target Market• Customer Service duties (Customer Satisfaction- evaluation questionnaire)• Sort and analyze customer feedback & Reviews• Analyze & classify existing clients• Create program / offers (School – weddings – Corporate – Etc)• Identify and manage B2B potential partnerships• Manage social media, online platforms & Web Site• PR representative for Hotel & Restaurant.• Event organizing• Assist in training staff

•Developing periodical market and activity plan to each international partner.•Developing marketing tools to achieve the activity goals : newsletters, website, sponsorship, collaterals fairs and exhibitions.•Invading unexplored market segments.•Increasing Siraj name brand awareness in the market specially to the field working parties (consultants, contractors, IDs and project manages)•Planning and executing a marketing campaign for the new Siraj/Swarovski show room.•Organizing and planning international visitor's itineraries and events.•Controlling and organizing the samples ordering and sample updating.•Supporting sales and specification departments. •Regularly releasing Management reports.•Releasing international partner's regular market updates reports.•Direct activities of subordinates.

• Responsible for creating and implementing a Marketing strategy plan to communicate EELUs' message. • Oversees the planning, management, and execution of all marketing communications activities to achieve high-quality and effective work through our advertizing agency (Tarek Nour). • Develop and execute EELUs' brand identity to create and sustain a positive image by increasing awareness through repetitive advertizing strategy. • Work collaboratively and closely with the agency as part of this process to create and manage the agreed upon integrated marketing strategies.• Coordinate communications projects with agencies for the development and production of promotional materials, TV ads, Photo shoots, Radio ads, outdoors, online ads, SMS shots and all printed/ published collaterals.• Manage and monitor the Media Plan.• Follow up the Budget plan with the agency. • Provide writing and editing support for all outbound communications including all promotional materials, magazines and newspaper editorials which helps in creating awareness and interest in EELU through communicating positive features and benefits.• Review and edit on-going published promotional materials with the agency for marketing effectiveness to ensure appropriate branding on all published ads for consistency and adherence to brand guidelines.• Serve as an internal coordinator between the marketing department, staff, other departments and governmental organizations. • Measuring the effectiveness / results of all marketing communications activities on an ongoing basis and communicating my recommendations for on-going improvement.• Answer enquiries from individuals, journalists and other organizations.• Researching information on different universities for competition awareness.• Direct activities of subordinates =>Marketing Coordinators.• Prepare proposals for various projects if requested.

Maadi

• Commodity forwarding to meet customer requirements and achieve maximum efficiencies in the daily execution of operations in coordination with our office in Geneva.• Handel marketing, advertising, promotional and internal events activities (B to B activities).• Follow-up and issue documents, communication invoicing and March insurance claims.• Freight forwarding communication.• Coordinating discharge, logistics planning and operations, analysis and finalizations.• Responsible for initiating and follow-up of incoming and outgoing payments against contracts through banks (CAD payments).• Contract price fixation process (by means of futures exchange), daily provisional pricing according to market price on Reuters / Chicago Board of Trade.• Initiate and organize settlements with customer/suppliers.• Implementing and updating local SQI (service quality index) to measure customer's satisfaction rate.• Extensive involvement in managing client relationships at all levels.• Updating EDT ( Egyptian distributing tracking system)• Ensure a controlled business environment and efficient trading / accounting / finance and logistics functions to avoid day-to-day execution problems.

•Develop and execute NVIS brand identity and activity plan.•Managing communications between NVIS and its Clients (parents) to create and sustain a positive image.•Arrange, conduct and execute programs of action to keep up contact between NVIS and the public, keep the public informed about our activities to earn their understanding and acceptance of the school.•Preparing monthly/ annual reports and proposals for various projects.•Drive the local market tactical promotion & manage the media plan supporting the marketing campaign.•Develop overall plans and policies with the PR team, contact parents, plan and research.•Handle advertising and promotion work to support marketing efforts.•Organize special events: orientations, exhibitions, open houses, school events, communication programs, tours, competitions and sponsorship. •Answer enquiries from individuals, journalists and other organizations.•Present the school at community projects.•Prepare text for documentaries, or other visual presentations at meetings and school assemblies.•Responsible for all printed materials, emails and websites used for NVIS marketing purposes.•Budget planning. •Receive complaints/comments from parents & inform management for improvement / solving problems.•Evaluate parent's attitude and opinion. •Attend and participate in exhibitions, fairs, etc. to learn about other schools & academic programs.•Run market research on different international schools for competition awareness.•Measure and monitor all related activities to ensure the highest return on investment.•Raising NVIS brand awareness.•Direct activities of subordinates.

Garden City

•Coordinate between Degussa's European Suppliers (France) in the European market and customers in the Egyptian, Cypriote and Middle East markets for Degussa Texturant Systems BU - Food Ingredients (now Cargill Texturizing Solutions).•Market Food ingredients products to Egyptian food production companies to strength Degussa's corporate reputation around the country and build brand awareness through business to customer relation.•Market Textile Care and detergents products for Care Specialties BU through global contracts.•Market Advance Polymers / Rohm Gmbh BU: Global account / Duravit. •Manage all documents and logistic activities of Purchase Orders. •Support strategic business goals and after sales customer activities. •Run market research, marketing campaign and technical seminars for food ingredients (Degussa Texturant Systems), pharmaceutical, Bioactives and paints industries. •Projects & Business trips: -Cyprus marketing project / December 2004, September 2005 & March 2006.Degussa TS, Baupte / France, Products technical training, March 2005.

•Credit Collections, collecting overdue and over limit amounts from cardholders who failed to meet due dates to minimize delinquency and control flow throughs into higher buckets.•Educate customers on the benefits of making timely payments.•Track and monitor productivity / effectiveness for optimal performance.•Raise customer service issues to supervisor and collection.•Identify high risk and skip accounts for referral.•Manage risks related to flows, credit losses and write-offs.•Provide feedback to sales and marketing departments.•Working with over drawn accounts (over draft facility customers) and provide feedback to branch managers.•Review time deposits and special saving certificates before breaking and releasing to ensure that customers are not liable to the bank on any other products.•Train and develop new collection staff to ensure that the collection functions are executed effectively & professionally.•Review MIS reports on a daily / weekly / monthly basis and provide feedback to collections manager on the quality of performance.

Master Of Business Administration (Mba), International Marketing

Women Entrepreneur And Leadership (Wel) Program, Certificate Of Leadership And Management

Diploma, Graphic Design

Photoshop, illustrator, indesign, after effect.

Bachelor'S Degree, Faculty Of Economics & Political Sciences (Economics Major)

Igcse

Education record