• Working with vendor sales teams to drive sustainable revenue growth in LMS long tail clients.Established and developed the SMB program in India creating systems, processes, and defining sales motions.• QoQ success saw the team in India expanding from 15 reps and 1 market to 60 reps and 5 markets across APAC and EMEA within a span of 2 years.FY24: 109% attainment

Working with LinkedIn's largest and most strategic global clients to help them build their Talent Brand strategy

Helping companies build their employer brand

Demand Generation Leader:- Responsible for running campaigns and generating leads from all online channels with major focus on AdWords and LinkedIn- Spearheading Search Engine Optimization efforts with focus on improving keyword rankings and click through rates- Plan and execute trade shows and events including Gartner, Interop, Velocity and CloudExpo in UK, US and India for brand building and lead gen- Responsible for a team of 12 Sales Development Reps to nurture the inbound leads and convert them to MQL (Marketing Qualified Lead), defined and created processes for the samePR & Communications- Worked with analysts like Gartner, 451Research and Frost & Sullivan, and media for brand building and increase in share of voiceMetrics and Analytics- Regular Inbound lead analysis, sales funnel analysis, customer profile analysis etc. to optimize the marketing efforts and get better leads for the sales team.Lunched Customer Advocacy project to increase customer engagement, resulting in high number of references and referralsProduct launch - Devised go-to-market strategies to create buzz in the target market- Case studies, press releases, data sheets, competitive intelligence documents, email campaign, etc.