Nenad Radu Email & Phone Number

New York, Ny, Us

- Developed unified and flexible internal promotions across all platforms (Web, iOS, Android) by integrating with Adserver and Customer Data Platform, which increased viewed promotions by 10x- Improved open rates for the main transactional email by implementing loginless solution, which improved customer LTV by over $1.2M yearly- Developed Churn Prediction Model, which decreased the cancel rate by 2.3%- Developed Lead Prediction Model, which increased leads conversion by 1.1%- Developed Meal Recommendation Model, which increased customer engagement by 27%- Developed RFM (Recency-Frequency-Monetization) Model, which increased LTV by 0.8%- Unified email communication from multiple vendors by publishing internal events on Google PubSub and saving $100,000 yearly- Supported marketing team with customer segmentation by creating over 1,000 datasets for customer features- Collaborate with marketing, data and engineering teams, to translate business needs into practical but aggressive roadmap, and execute using agile and lean product development methodologies.- Drive business requirements gathering and analysis to create clear and concise functional requirements.- Lead the integration of new technologies and add-on applications with our growing CRM tech and data stack.- Continually integrate data-driven targeting solutions (including predictive models and persona clusters), leveraging internal and external resources.- Own the health, engagement and growth of our customer database and CRM channels, including email deliverability.- Monitor and report on key CRM and database engagement metrics, including opportunities for improved growth and engagement.- Establish and maintain scalable processes that ensure best practices in the development and execution of mutli-channel triggered communications.- Train user personnel in the use of the system.

New York, Ny, Us

- Managed one Associate Technical Product Manager- Developing customizable CRM which solve problems:-- synchronizing all channels interactions in the one system-- cross-department collaboration to solve members issues-- disposition reporting across channels-- customizable user privileges-- supervisor dashboard for monitoring agents-- GDPR compliance with RtbF and DSAR requests-- localization across 12 different markets-- training and production environment- Collaborated with 12 engineers, 2 designers, customer (Operations department), scrum master and project manager- Built alignment with the Design leads, Eng lead, crew, and Product Area Lead by making trade off decisions between scope, schedule, long-term and short-term objectives- Collaborated with UX, Visual, XR, Insights, Analytics (when necessary) for user interviews, usability studies, and dashboards- Was the final arbitrator of decisions and communicated these in a timely manner to keep the team moving; owned the overall vision and decisions made on the project (based on tradeoffs). - Collaborated with Engineering and Design to build Product Strategy and Product RoadmapOwned Product Roadmap. Revised and refined backlog based on design, technical and product iteration insights- Prioritized features and gave final sign-off for releases based on expected impact and alignment with design & engineering. - Gathered requirements to define the product while working with engineering and design.- Delivered Strategy Review and Product Review to key stakeholders. For Strategy Review, was responsible for market, business case, and competitive analysis for US and targeted Global markets)- Presented periodic updates (especially those with member facing changes) at monthly Product & Tech Demos with crew leads (engineering, design) and steer presentation for the crew - Review feedback consistently whether you’ve released something or not. Be aware of top issues, bugs, and how feature/experience is doing

New York, Ny, Us

- Developed the most investor-friendly platform for EB-5 investors - EB-5 Scalable-Direct™- Developed agents' network for people interested in immigrating to US via EB-5 Program

- Analyzed and researched Staffing for Food & Beverage Industry and developed proprietary web based application that connects Staff, Clients, Vendors and Admin together in order to streamline communication.- Reduced redundancy and improved business models with market research and new ideas- Developed application using Java Spring, AngularJS, ElasticSearch and AWS- Use optimizing algorithms such as hash tables, BST, graphs and dynamic programming- Used Ionic Framework to develop hybrid mobile apps for iOS and Android- Transitioned a team of 500+ employees to use Cloud Computing Technology and Mobile Applications- Facilitated between programmers and clients to ensure business needs are satisfied- Increased the traffic to the website by 200%

New York, Ny, Us

- Developed an HR Platform and personally interviewed 500+ candidates - Led a team of 80 field agents across emerging markets that brought in $500,000+ in sales- Facilitated between field agents and investment banking team to identify potential clients from the pipeline- Improved the design of marketing documents and presentations for clients and investors- Created a business plan for a $25 million fund that markets to foreign investors in an EB-5 program- Assisted in raising $500,000 in seed capital for the EB-5 project- Assisted in raising $500,000 in LP capital

- Led a team of 35 field agents across Emerging Markets- Negotiated and signed new corporative clients with $400,000+ in fees- Developed a website for the company- Improved the design of marketing documents and presentations for clients and investors which helped increase average fees per client and revenue for the company