Nena Farrell Email & Phone Number

Writes product reviews, buying guides, and trend pieces for WIRED’s review team. Primarily covers smart home, parenting, and lifestyle products.

Covers smart speakers, smart displays, wireless TV headphones, and other topics such as bath trays and nonalcoholic wine. Updates guides, lists, and other stories for the smart home + audio visual editorial team.

Los Angeles, California

Writes and edits several stories a week, sometimes several a day, for both the home section (and occasionally other sections) on sunset.com and for Sunset's print editions. Runs weekly series, like Sunset's Home Tours, as well as writing relevant news stories, SEO-focused roundups, and evergreen stories for Sunset's online content, while managing print stories from print and art memos to fact checking and copy fitting.Writes product reviews and guides, from Sunset's CES Awards to the print and online editions of our holiday gift guides. Covers technology and products, including breaking news, larger review stories, and timely roundups designed for our readers. Also helps source gear for other shoots, such as travel.

Santa Monica, California

Manages all of The Chalkboard Mag's social media channels, strategizing content and growth across Facebook, Pinterest, Instagram, and Twitter.Designs graphics and edits imagery for publication across social platforms.Pitches stories for The Chalkboard Mag based on social engagement and trending topics.

Oakland, California, United States

Wrote product and review stories focused around smart home, home decor, travel products, and wellness topics.Produced content with the Sunset staff and freelancers through Wordpress CMS, editing ad preparing content to go live on the site.Used SEO practices and optimization to help guide pitches, edit stories, and track success, along with other KPI metrics.Edited videos, ranging from DIY, home, food, garden, and travel, using Adobe Premiere and other Adobe programs. I also collected and captured footage, and acted as on-screen talent.Managed one of our new Instagram accounts, @growwest, and support our social media editor in content creation, strategy across social platforms, and partnerships with other media brands and influencers.

Oakland, California

- Started creating new content areas, primarily Airbnb roundups and smart homes- Started managing technology products in Sunset's Smart Cottage for Celebration Weekend 2017- Produced web content and videos for Sunset.com- Assisted Sunset's editor-in-chief

San Francisco Bay Area

Worked with consumer tech clients on storytelling, announcement strategy, reviews, and media relations. Managed and created the content strategy for the agency blog, Cutline Speaks.

San Francisco Bay Area

Supported consumer technology clients, including Pebble Smartwatch, Yahoo!, and more to support their vision and story through speaking opps, proactive stories, and news announcements.

As an intern, I support the staff at Cutline Communications with various client projects. I update spreadsheets and do weekly research for different client needs, and have also taken on coverage reports, building media lists, creating briefing docs, and discussing opportunities with journalists for clients. Interning with Cutline has provided me with a great skill set of both PR tasks, and great communication and prioritization skills overall.