Democratizing growth for the mid market digital ecosystem. Building the first media collective of its kind. Reach out to learn more.

Crafting and executing the comprehensive sales & partnership strategy for US Agency. Defining and leading program design for the US Partners paid media business; Operationalizing top-level go-to-market vision to sales teams; Leading cross-functional alignment with CentralOps, Marketing and Product leadership to drive successful completion of OKRs for the US;Delivering consistent revenue growth and acceleration of key metrics; Overachieved on revenue goals 11 quarters in a row; Actively identifying and leading diversification into new revenue channels to ensure long-term business growth;Building long-term relationships with key partners and agencies. Advising a broad set of agencies and clients on long term digital strategy, marketing, competitive landscape and business prioritization; Manager of managers; Functional lead (100+ headcount) for the business unit’s principal sales role across the Americas.

Developed and ran strategic initiatives to further develop new and existing digital advertising business at Google.Led the GTM planning and execution of the largest business unit in US agency; Expanded business by $XXM+ a year for three years in a row; Consistently delivered against assigned revenue quota and other productivity targets;Led a team of 25+ sellers. Managed, coached and motivated client-facing and high-performing sellers and sales managers; Ensured team readiness to deliver complex advertising solutions to clients and fostered a culture of sales innovation and advertiser success; Set weekly, monthly and quarterly sales goals and OKRs;Cultivated and managed key C-level relationships with agencies and clients on the US East Coast;Hired over 40 client-facing sales employees; instituted strategies to successfully increase a diverse pool of candidates and lower employee turnover. Co-developed new-hire onboarding curriculum to ensure swift ramp-up.

Set the global mobile search strategy, direction and monetization GTM; Determined and implemented key focus areas for Google sales teams globally to drive revenue growth.Created and rolled out monetization strategies for Google’s search products;Created and oversaw educational development of global sales teams (10,000+); Liaised with key senior partners to align on roadmap and business strategy; Provided continuous support to the product management team.

Responsible for identifying and deploying new business opportunities for Google and Google’s clients;Improved advertising investment returns for the largest clients in the Netherlands and Europe through custom built analyses; Created omni-channel marketing strategies for top clients.

Direct point of contact for 22 top tier e-commerce customers, achieved 100% year-on-year growth;Deep expertise in creating and managing search, display, video and social campaigns; Attribution and measurement POC for the Netherlands.

Guided startups on the creation of digital business plans and strategic short and long-term goals. Developed marketing plans for companies, specializing in online presence, eCommerce, display advertising and website optimization.Optimized digital marketing channels (Google, Yahoo, Display); Day to day support and consultant for companies to ramp up revenue from $0 to $xxK.

Assisted Diplomats and delegates with daily meetings, negotiations and communiqué. Covered, drafted and co-­wrote several U.N. Resolutions.

Set up an organization that matched students to companies for research work as well as part time and full time jobs.