Hi, Iโm Dan. Iโve been doing performance media for 15 years (which means Iโm practically a robot). In this time Iโve:โ Led Paid Media at Nike and scaleups โ 3 exits for $1.4B totalโ Managed $500M+ in digital ad spendโ Worked with over 50 top ad agenciesโ Built Neon Growth to deliver what other agencies donโtHow do we help our clients get a competitive edge?1) ๐๐๐๐ก๐ง๐ข๐๐๐ฅ๐ฌ: Incrementality, Attribution, Holistic Planning, Signal Analysis2) ๐๐ ๐๐ฌ๐ฒ๐๐ก๐จ๐ฅ๐จ๐ ๐ฒ: USPs, VPs, Audience Alignment, Pattern Interruption3) ๐๐๐๐ข๐๐๐ญ๐๐ ๐๐ก๐๐ง๐ง๐๐ฅ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ฌ: Paid Social, Search, Programmatic, CTV4) ๐๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐๐ซ๐ข๐ญ๐ข๐๐๐ฅ ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ: LTV, Forecasting, Pixels, Data Analysis5) ๐๐ฑ๐ฉ๐๐ซ๐ข๐ฆ๐๐ง๐ญ ๐๐๐ฌ๐ข๐ ๐ง: Testing Frameworks, Resource Planning, Gantt Charts6) ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐: Benchmarking, Cross Industry Trends, Creative Intel7) ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐: Conversion Inputs, Algo with AI, Creative Liquidity, Expansion Strategies