I’m Neo ‘Norteyrazzi’ Nortey, a photographer, author, and entrepreneur with a passion for creativity and innovation. My distinctive photographic style, which I’ve dubbed "Norteygraphy," has earned me recognition and admiration across the industry. My portfolio is filled with stunning images of models, and I’m proud to have played a role in launching the careers of many aspiring talents. My artistic journey has taken me throughout Europe, where I’ve collaborated with boutique brands to create captivating visual stories that resonate globally.Beyond photography, my curiosity and drive have led me to explore the world of branding. Realising that many creatives struggle with personal branding, I wrote “BRAND FART - Avoiding The 28 Common Branding Mistakes Photographers Make." This book is a guide to helping photographers find their niche, craft a compelling message, price their creativity, build a strong online presence, and adapt to the evolving landscape shaped by AI.My entrepreneurial spirit has also led me to found several startups across tech, e-commerce, and events, both B2B and B2C. I thrive on the challenge of turning ideas into reality and creating value in diverse industries.Currently, I’m in stealth mode, building an AI-powered climate-tech startup focused on making a positive impact on the environment.