Nancy Paton served as the University at Buffalo’s (UB) inaugural vice president for communications. In this role, Paton served on the university’s cabinet and led the university’s communications, marketing and brand strategy. As the institution’s chief public relations officer, she directly oversaw the University Communications division of 41 professionals; influencing and integrating the overall UB communications and marketing strategy among 28 senior communicators and more than 200 other campus communicators and marketers who support schools and units across the university. Paton managed UB’s overall communications, marketing and public relations inclusive of reputation/issues management, brand strategy, media relations, digital and social media communications, issues management, internal communications, content marketing, brand strategy, advertising and creative services. She established and led implementation of the university’s first multi-year organizational-wide marketing and communications strategic plan. Under Paton’s leadership, the university established and launched the first comprehensive brand strategy in its 172-year history.

Served as Ohio Region Accountable first Executive leader for Strategic Communications (internal and external), Brand Management, Government Relations, Community Benefit/Charitable Care & Causes, Community Relations and Health Care Reform.

Served as adjunct faculty for Kent State University, School of Journalism and Mass Communication. Taught and mentored graduate students in the Master's of Public Relations online program.

24/7 Consulting LLC is a strategic management and business development firm partnering with non-proft and for-profit organizations to expand, improve and enhance their operations. Specializations include organizational restructuring, market development, and marketing/communications strategy.

Senior marketing and communications executive for nationally-recognized, academic-based health system.Strengthened organization's market position. Grew entity and key product line revenues. Improved local and national market position as cited by external rating agencies, national news agenices and market research results.

Served on senior leadership team as system marketing and communications officer for one of the Detroit area's largest integrated health systems. Led marketing, customer service and public relations efforts for the system. Transformed organization into the fastest-growing health system in SE Michigan for five consecutive years.

Served as senior marketing and public relations officer for Northwest Ohio integrated health system. Created an integrated system marketing and communications function that successfully positioned this new organization through branding, marketing and communications strategies. Led and successfully executed merger and system integration marketing and communications strategies generating favorable media endorsement, top awareness, highest level reputation and high preference for use.

Served as marketing and public relations officer for integrated healthcare delivery organization launched by St. Vincent Mercy Medical Center, which merged into the organization now known as Mercy Health Partners.Created high-performing, marketing/communications function that energized the internal and external markets.Served on executive management merger and acquisition team creating a new health system.

Responsible for two departments with nine employees plus an advertising agency and contract/freelance staff.Achived goals of increaing awareness, preference and favorable reputation.

Established hospital's first integrated marketing and public relations department. Led creation and execution of new brand strategy.