Karen Bell Email & Phone Number

Rose Hill, North Carolina, United States

• Create eye-catching designs for labels, store signage, vehicle wraps, billboards, boutique retail items and apparel to drive consumers to retail locations for wine tastings and shopping.• Develop and execute comprehensive strategic and innovative marketing plans to achieve company objectives for products and services. • Analyze demographics, research statistics and discover key customer’s lifestyle groups to create successful and targeted marketing campaigns. • Establish and uphold consistent company branding with design, typography, photography and message content throughout all product lines, promotional materials and marketing collateral.• Research, develop and publish online content, photography and videography for website, social media platforms and email marketing to increase page views, online revenue, user engagement and reach with a consistent branded message.• Lead Wordpress/WooCommerce website migrations to a new online platform, Magento 2.• Create engaging and SEO-friendly content to increase page views, customer interest, and increase sales of products.• Manage all online products, such as; simple products, bundle products, configurable products, grouped products, recipes and event tickets.• Develop custom target audience segments while utilizing a powerful email marketing software, DotDigital.

Rose Hill, Nc

• Assist in establishing strategic marketing plans to achieve company objectives for products and services.• Prioritizes, tracks and maintains records for multiple projects' elements, costs, and time schedules.• Maintain, track, balance, and help develop the marketing budget for the company. • Develops and executes comprehensive marketing plans and programs, both short and long range, to support the sales and revenue objectives of Duplin Winery.• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity.• Plans and oversees advertising and promotion activities, including print, online, electronic media and direct mail.• Serves as liaison with outside agencies on ongoing promotional campaigns and projects. • Prepares illustrations or rough sketches of material according to requests of Duplin Winery.• Prepares cost estimate for the project within quality specifications, financial constraints, and time schedule for the project.• Creates, assembles and finalizes all layouts for marketing/advertising projects.• Establishes and maintains a consistent company image throughout all product lines, promotional materials, and events.• Establishes and Manages communication protocols and operating procedures with planning committees, subcontractors and program staff.• Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.• Represents and delivers service excellence in keeping with the Duplin Winery Brand.

Wilmington, North Carolina Area

• Coordinate print and digital ad production between StarNews Media and our production center in Tuscaloosa, Alabama• Create special sections for advertising with a special focus on real estate and health and wellness topics.• Responsible for on-time delivery of special sections, inserts, and other printed material to Fayetteville, NC so they can stay on deadline for printing and inserting.• Design covers of newsroom special sections, such as; Beach Scene and Better Living.• Create newsroom illustrations to graphically illustrate highlights in reporting. Including, but not limited to: detailed maps, how-to graphics, and photo illustrations.

• Develop marketing plans and promotions for trade and sponsorship agreements.• Create promotions and marketing collateral to increase public awareness of advertising opportunities, investigative journalism, community outreach efforts, niche products and publications.• Participate and setup StarNews Media booth's in festivals in other community events• Brand StarNews Media with promotions, internal documents, business cards, signage and banners.• Maintain and increase user activity on StarNews Media's social media pages, such as Facebook and Twitter.

• Manage local marketing requests for all departments, process and deliver award winning designs for various sources; print, online, radio, tv and e-mail blasts to increase our visibility in our market• Lead a creative team to design, create and publish advertisements, promotions, special sections, online advertising and various art assignments• Develop deadlines and procedures and enforce inside and outside of the Creative Services department• Research quality problems and work with a quality assurance team to resolve problematic areas• Analyze and monitor work flows to ensure that all processes and procedures are efficient• Conceptualize and design new products and special sections to increase advertising revenue• Greenbelt certified• 2008 StarNews Media Employee of the Year

Wilmington, North Carolina, United States

• Concept and create marketing promotions and sales collateral for non-core products such as; Wilmington Magazine, StarNewsOnline.com, online verticals, TMC and SMC products• Research demographics, statistics and market reach of non-core products in order to create appropriate campaigns that will target the correct audience• Increase page views on all online verticals, increase public awareness of Wilmington Magazine and new products with promotions• Act as liaison between departments in order to assist in producing a quality product• Assist advertising with direct mail coordination and production• Manage contests and surveys located on StarNewsOnline.com• Maintain and produce marketing sections online• Provide assistance in many departments with graphics, such as covers for special sections and newsroom illustrations• Concepted redesign of StarNewsOnline.com’s logo, layout and color scheme• Won over 35 awards and certificates for outstanding and creative work in international, national, and regional contests

Wilmington, North Carolina, United States

• Worked with a professional team for real estate and automotive campaigns• Produced ad agency quality work with a fast turnaround rate• Presented advertisers and representatives with spec advertisements for possible future promotion• Troubleshot various technical problems including; printing, pagination, eps formats, software malfunction and many others

Certificate, Graphic Arts

Diploma

Education record

Certificate in Web Design Continuing Education classes: Photography, Flash, Dreamweaver, CSS & XHTML