Nerida Crake Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Responsible for advising the business on best practice community and stakeholder engagement strategies to deliver a wide range of programs aligned to the Post26 business strategy, including:- Managing stakeholder engagement for Australia Post’s first traditional language 'Dual Naming' for the state-of-the-art Perth processing facility (Boorna Wangkiny Mia, 'Home of the Message Stick', in the language of the Noongar Nation) to ensure due diligence and good corporate citizenship.- Creation of a Vulnerable Customer Program to support Australia Post’s consumers and customers (Bank@Post members) to deliver on the Australian Banking Code of Practice, requiring the navigation of a complex internal and external stakeholder matrix environment. Program deliverables include education and training resources for frontline Retail team members and self-help resources for customers in partnership with Beyond Blue and Good Shepherd.- Introduction of the highly contentious temporary changes to letter delivery schedules in metropolitan areas in response to COVID-19. I influenced to align all community engagement activities and messaging to strategic objectives and ensure minimal negative media coverage and reputational impact.- Local community engagement strategies to minimise negative brand and reputational impacts in response to a range of business issues, including Post Office relocations, licensee disputes, post code changes and the trial of a Mobile Post Office van.

Melbourne, Australia

As a communications business partner, I was a trusted advisor providing strategic counsel to senior executives and their leadership teams across a diverse portfolio including Enterprise, People & Culture and Letters & Mail Network. I developed and implemented business unit communications strategies and delivered creative and engaging communication narratives through a range of channels including executive roadshows, quarterly business updates, town halls, enterprise communications channels, digital content, external speaking engagements, PR and social media content. I led a team and was on the Corporate Communications Leadership Team.

Melbourne, Australia

In this role I was responsible for enhancing brand reputation and community goodwill through the establishment of partnerships that help Australia Post to make a positive contribution to the Australian community, with a focus on social inclusion, digital inclusion, social and environmental innovation, and participation from multicultural and indigenous communities.I had end-to-end accountability for creation and implementation of strategies to leverage partnerships through events, activation, media, and employee engagement. I was a direct report to GM Community, a member of senior leadership team with one direct report.Key achievements include:- Managed national partnerships program including Opera Australia, Kids Teaching Kids, SES, National Australia Day, The Big Issue, Legacy and Netball Australia.- Created school curriculum program in partnership with Kids Teaching Kids focussed on educating primary school students about the environment.- Expanded Opera Australia Schools Program to include visits to fire affected areas in Victoria following the Black Saturday bushfires in 2008, generating extensive publicity and enhancing brand and reputation.- Developed and implemented the SES flood and bushfire recovery program, securing $1M for replacement equipment following the 2011 Queensland floods and WA bushfires.

Melbourne, Victoria, Australia

In this role I was responsible for enhancing brand reputation and community goodwill by creating an engaging program in celebration of the 200th anniversary of Australia Post. I had end-to-end accountability for delivering communications and engagement strategies for employees, Australia Post Board, media, public, key customers, and Federal Government. I was a direct report to the EGM Corporate Affairs; member of the Corporate Affairs Leadership and managed a team (two direct reports). Key achievements include:- Negotiating and managing a range of partnerships including:*The National Archives - ‘Letters of a Nation’ public engagement campaign* The Australian Film Institute - ‘200 seconds’ short film competition* News Limited - national syndicated newspaper supplement* Foxtel and Macmillan Publishing - creation of a telemovie documentary and book to mark the 200th year of the nation’s postal service* Department of Education - creation of a curriculum program implemented in primary schools nationally* Opera Australia - Australia Post Opera in the Bowl public performance at the Sidney Myer Music Bowl and the Royal Australian Mint for the creation of a commemorative coin.- Collaborating with the national Post Office Network and Philatelic Group to create a range of commemorative merchandise for sale in Post Offices nationally, including a series of commemorative stamps.- Developing auspost.com.au/200years website with engaging content for employees and the public, including an interactive timeline depicting the history of the nation’s postal service.- Creating a program of celebratory activities to engage team members and key customers including the Bicentenary Medal for outstanding contribution to business and the community and family days in all states.- Managing pro-active media relations to generate coverage in metro, regional and suburban media, including re-enacting the delivery of the first mail by tall ship in Sydney Harbour.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Graduate Certificate In Applied Business, Business/Commerce, General

Arts, Public Relations