• Provided leadership in designing and executing long- and short-term marketing programs that enhanced ticket sales, sponsorship implantation/activation, and revenue objectives. Managed a game-day and internal office staff.• Scope of responsibilities included updating team loyalty program website/mobile app and auction site, along with developing marketing strategies to promote loyalty and find new ways to market to season ticket members.• Coordinated loyalty experience winners and all necessary parties and giveaway request for service members, birthdays, and anniversaries.• Primary contact for NFL licensees and had final approval for new merchandise orders and vendor relations. Ensured licensed products were on hand for internal events and loyalty program venues.• Supported guest service operations at Super Bowl LVII (57) in Glendale, AZ.KEY ACCOMPLISHMENTS:• Increased loyalty program for season ticket holders by 40% from 2016 to 2024 by implementing engagement programs such as SMS texts, email blasts, and push notifications to fans.• Conceptualized and executed incentive-based reward program for season ticket holders for team-sponsored trips to a host of game day events such as the NFL Draft, and Super Bowls. Responsible for planning airfare, hotel, ground transportation, events, group dinner, and welcoming gifts. From 2016 forward, arranged four Super Bowl trips in ’23, ‘22, ’21, ‘19; six NLF Draft trips; 10 Road Games, some with up to 40 fans attending.• Grass roots marketing strategies and improvements to existing marketing programs resulted in an increase to ticket member numbers by 8-10% YOY.• Created from ground zero @Cardsgameday X (formerly Twitter) account to allow communication with season ticket holders. Managed live chat bot for fan interaction and oversaw off-season live content.

• Engaged with guests and answered questions to ensure the best fan experience possible, communicating with Arizona Cardinals staff, State Farm Stadium staff, Westgate City Center personal, vendors, and sponsors.• Assisted with the Super Bowl XLIX (49) Owners dinner and after party gala.KEY ACCOMPLISHMENTS:• Oversaw activation areas onsite of State Farm Stadiums Plaza and Westgate City Center, assisting various vendors/sponsors and working with 50/50 coordinator to ensure a smooth operation during events/game days.

• Assisted with the activation of assigned marketing partnership elements to fill contractual obligations.• Coordinated and managed partner events pre-game to post-game, along with executing non-game day events for partners. Assisted with game night promotions, preparations, and locker room tours.• Managed Suns and Mercury entertainers during appearances for partners at events and game days, along with working with photographer to fulfill game-day photo requests.KEY ACCOMPLISHMENTS: • Played integral role working with the Acting Manager to ensure partner signage (5-20 accounts) replacements and updates in Talking Stick Resort Arena were current as well as updates for recaps, renewals, and pitches.

• Participated in multiple phases of planning / tournament execution for this PGA Tour Stop with Shriners as the title sponsor to ensure smooth logistics for participants, tournament officials, public spectators, and volunteers.• Assisted in planning for parking, shuttle operations, restrooms, food/beverage, medical, viewing areas, and main entrance functions, along with all corporate hospitality structures.• Prepared PGA Tour Stop Professional areas, including practice range, putting greens, and scoring areas, as well as served as liaison with all PGA Tour Stop rules officials to properly equip scoring areas.• Developed digital sponsor content for events, video boards, and closed-circuit televisions and assisted in planning, setup, and execution of all tournament special events.KEY ACCOMPLISHMENTS: • Increased volunteer participation from Nellis Air Force Base from under 10 to averaging 80-100 in helping with the week-long tournament, coordinating scheduling with base’s Point of Contact.

•Approach fans pre-game and in-game to explain the details of the 50/50 raffle program•Accurately handle the sale and distribution of the tickets, following program requirements•Answer questions fans may have about the program •Turn in all cash and tickets to Coordinator at the close of the shift

(Seasonal, 2011 & 2014)• Supported operations and administrative functions within the facility and grounds, including set-up and tear-down of events, such as Owners Weekend and Corporate Sponsored trips.• Coordinated with team’s Traveling Secretary on matters related to staff, players, and coaches. Represented the team as Mr. Redleg, the official Reds’ mascot, throughout the community and at games.

• Executed game day events including pregame on-field ceremonies, in-park entertainment, and in game promotions, ensuring activations were timely. Interfaced with scoreboard control room and fan cam/in-game host with information pertaining to promotions. Served as point of contact for VIP guests.KEY ACCOMPLISHMENTS: • Instrumental role in facilitating behind the scenes execution of the two-day, Redsfest attended by 24,000 fans, reporting to Director of Events and Promotions.• Participated in the annual Reds Winter Caravan tour traveling over 1,100 miles across Reds Country, with scheduled stops at schools, malls and other locations to connect fans in neighboring states, such as WVA and KY. Answered fans’ questions and gained media coverage from area radio affiliates.• Promoted the sale of the 10,000 Reds Heads Kids Club memberships for kids 5-12 through facilitation on game day and online orders, resulting in a 30% fiscal year increase.

• Supported fulfillment of sponsorship obligations contractually and as-needed for game tickets, ceremonies, and various events, communicating with Corporate Sales seller regarding sponsorship needs, and pursued ideas for new contract ideas. Input data and retrieved information in Microsoft CRM software.

(7/2011 - 11/2011; 8/2013 - 11/2013)• Oversaw operations staff of 10 in managing game day operations at Surprise Stadium Complex, serving as liaison for the facility, players, trainers, field staff, fans, MLB personnel, and league officials during the AFL Season.• Assisted in operations of the Arizona Fall League Rising Stars game as well as Arizona Fall League Championship game, building community involvement with creative outreach campaigns.

• Responsible for day-to-day office operations within the University of Phoenix Stadium complex, including assisting with training 800+ event/game day staff. Built relationships with organizations at the University of Phoenix Stadium.• Provided game day support with security and guest service operations for the following events:- Arizona Cardinals Home NFL Football games (2006-2011, Glendale, AZ)- Annual BCS Tostitos Fiesta Bowl (2006-2011, Glendale, AZ)- BCS National Championship (2007 & 2011, Glendale, AZ)- NFL Super Bowls: XLII (2008, Glendale, AZ); XLIII (2009, Tampa, FL); XLV (2011, Dallas, TX)