Supporting the formulation and implementation of sustainable tourism policies, strategies and management processes through continuous and systematic measurement of sustainability indicators. Moving the needle of ethical business practice to empower new companies with a more social and environmental purposes to emerge. This is only attained with the contribution of all, governments, citizens, and, very importantly, companies. Independently of size, age and sector.

Marketing: 1) Streamline communication between the company and the client 2) Focus on Brand Identity of the company to increase company value in the minds of the clients 3) Development, Implementation, Execution and Review of the company’s annual Marketing Strategies to ensure company goals are met 4) Research profit potentials, business sustainability and social trends within the market 5) Customer and Competitor profiling to analyse strengths, weaknesses, opportunities and threats 6) Developing new strategies to remain relevant with changes to the market Sales and Promotions: 7) Focus on online marketing and social media presence to increase awareness within the targeted market 8) Creating publicity by sending media releases to print media and radio broadcasting within the relevant target market 9) Creating, designing and Implementation of short-term sales promotions using emails, pamphlets and brochures Recruitment and Training: 10) Recruitment of Employees through a selection process derived from the Brand Identity of the company 11) Training recruits on the product and service offered 12) Continuous Employee review and development to enhance skills, knowledge and company attitude 13) Signing and monitoring of Employment contracts and Leave policies 14) On-site follow-ups with employees and customers Administrative: 15) Schedule appointments (recruitment of clients for Instructors; between employer and clients; between employer and various entities) 16) Keeping an open line of communication between Employees and clients; 17) Data capturing for payroll of Employees (hours worked, hourly rate relative to client) Finance: 18) Compiling monthly financial reports 19) Review, in conjunction with, invoices and quotes for client 20) Development of a pricing strategy based on customer expectation, company mark-up to cover overheads and competitive advantage

Events: 1) Identify event required to meet clients’ expectations; 2) Planning event – accounting for corporate identity of client; number and genre of guests; designing format of event; researching most appropriate venue for event; 3) sourcing products according to client’s budget; 4) designing, producing and distributing invitations; 5) sending out RSVP’s; 6) Prepare running schedules for each event; Corporate Gifts: 7) Procuring of gifts to meet occasion (Christmas, Thank-you, promotions); 8) Ensure gift is appropriately branded for client; 9) Schedule appointments (recruitment of permanent staff for clients; between employer and clients; between employer and various entities; provision of resources for events/promotions); 10) Data capturing for payroll of recruits (hours worked, hourly rate relative to client) 11) Quoting and Invoicing; 12) Compiling status report for client (incorporating assessment and needs analysis); 13) Created and maintained supplier and promoter database; 14) Preparing timetables of events and promotions for clients (annual calendars). Promotions: 15) Recruitment of promoters (for corporate.); 16) Training recruits on products; 17) Determining which recruits are best utilized for promoting a particular product alternatively best utilized for events; 18) Research most appropriate venue/best placement of promotion product within the events to maximise impact of product; 19) Book appropriate venue; 20) On-site follow-ups with promoters to test their knowledge of product; 21) On-site follow-ups with customers 22) Review promotional feedback documentation completed by promoters; 23) Prepare assessment/overview and presentation for client based on aforesaid documentation; 24) Presentation to client Miscellaneous: 25) Social Media Marketing, projecting client across social media and assisting in marketing opportunities here within 26) Formatting of information for posters and other information needed for promotional and marketing documentation