Neritti Lakshman Email & Phone Number

Greater Boston Area

Co-founder and Head of Marketing at Hoamsy- Conceptualized, launched and managed all search,social media and email marketing campaigns and trained a marketing team of five on creating content for all our marketing processes.- Analyzed data and created reports to optimize marketing campaigns, user conversion and more using Google Analytics and Google Data Studio.- Developed and launched content and search marketing campaigns at scale that increased our site visitors from 1000/month to 20,000/month. Increased our paid customer base from 10+/month to 100+/month.

Fully Remote!

Remote

- Identified key process efficiencies and collaborated with cross-functional teams including technology, operations and sales to decrease client processing time from 45 minutes to 15 minutes/per task.- Implemented operational procedures and policies that reduced risk and increased efficiency by 15-20%-Onboarded several high net worth clients from manual trading processes to automated payment system which decreased manual risk and increased client satisfaction.- Trained several junior and senior analysts as the subject matter expert and provided mentorship/coaching.

Greater Boston Area

- Conceptualized blog articles on personal finance management for the Babson Financial Literacy Project (BFLP) online platform.- Helped organize financial literacy workshops aimed at educating the general public on personal finance; helped organize coaching sessions for university faculty in the Boston Area.- Performed benchmarking exercises of similar workshops for the launch the BFLP Symposium in 2020.

Greater Boston Area

- Executed marketing campaign for promotion of annual guide to Boston's startup ecosystem; resulted in increased survey participants and new subscribers.- Launched business development strategies that increased leads and improved lead conversion rates.

Greater Boston Area

Accomplishments:-Executed a promotional marketing campaign on Navigate's Webinar Series through email and online media; resulted in higher webinar sign-ups and increase in NPS Score.- Re-structured agreements with current partners that improved relations and accelerated future event collaborations.- Created a marketing strategy to effectively promote partner organizations within the firm's network.

Bengaluru, Karnataka, India

Accomplishments:- Conceptualized engaging blog content that promoted travel packages to target audiences through digital media platforms.- Edited and approved blog articles of five copywriters on the basis of keyword utilization to gain SEO advantage.

Bengaluru Area, India

Accomplishments:-Launched a small-business venture that offers on beauty and spa services for women and children.- Solely responsible for brand building, business development and promotion of venture.- Instrumental in business reaching break-even point within a year of establishment.

Bengaluru Area, India

Accomplishments:- Set up the first LinkedIn Learning Team in India.- Trained and mentored three new hires on core processes and ensured smooth integration into the existing process function; resulted in higher client satisfaction scores and reduced turnaround time on client requests.- Received the Top performer Award for client service excellence for 4 consecutive months.

Bengaluru Area, India

Accomplishments:- Created employee welcome program that decreased new hire training time and effort.- Launched employee achievement newsletter that received recognition by senior management for improving team morale.- Promoted within 10 months of employment to set up a new functional team.

Bengaluru

Role Description: Senior member of the stock lending team which involved liaising with the stock trading desk, global clientele and internal stakeholders. Responsibilities:Executed sensitive and complex client deals for stock borrow/lending activity.Presented risk analysis reports and firm balance reconciliations to stakeholders.Business Plan Continuity Leader, responsible for training and handover of critical stock-lending processes.Accomplishments:- Converged 5+ manual payment processes onto a single automated payment platform that mitigated financial risk and improved process efficiency.- Migrated 200+ client accounts each worth approx. 5 million each from Salt Lake City to Bangalore resulting in reduced client turnover time and increased client satisfaction levels.- Trained and mentored 5+ interns and full-time employees on client-sensitive processes and stakeholders reporting procedures.

Bengaluru Area, India

Role Description:Summer analyst for the Stock Lending Team, Securities Operations.Project Accomplishments:Identified manual gaps in the stock lending process, quantified risks posed due to these gaps and proposed feasible solutions to mitigate risks and increase process control.Additional Responsibilities:Updated client database systems; Reported trade exceptions to the Stock Trading Desk & Reconciled differences between client and firm statements.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Graduate Assistant Scholar, Babson Finance Division & Co-Chair, Babson Entrepreneurship Forum 2019

Bachelor'S Degree, Marketing

Activities and Societies: Subject Proficiency Award for International Marketing

Pre-University, Commerce

Activities and Societies: Part of the winning team for Dumb Charades and Creative Collage-makingCore Subjects: Economics, Business.

High School, G.C.S.E, 7 Gcse'S