Maria Nerobeieva Email & Phone Number

London, Gb

London, England, United Kingdom

In my role at Zühlke, I lead strategic, high-impact employer branding initiatives globally, with a dedicated focus on the UK and Portugal markets. I deliver strategic oversight of the global careers website, recruitment marketing programmes, and campaigns that drive candidate engagement and elevate Zühlke’s employer brand. My responsibilities include developing and executing a content strategy that effectively showcases Zühlke’s Employer Value Proposition (EVP) through engaging content across social media, blogs, email newsletters, videos, events and partnerships.I collaborate closely with local and global PR and marketing agencies to ensure alignment and amplify our brand message across diverse markets. To further enhance our reputation in the talent marketplace, I manage essential platforms such as Glassdoor, LinkedIn, Meta and company profiles on recruiting websites to stay in close touch with our target audiences and make sure all our content assets are up-to-date and on brand.A key part of my role also involves driving internal engagement by building strong, meaningful relationships with the global team and company stakeholders, ensuring our employer branding efforts are integrated and widely supported. I facilitate the DEI initiatives as a part of internal employer branding to create a safe space for open and honest conversations. By leveraging data and analytics, I continuously assess our brand performance and refine strategies, positioning Zühlke as an employer of choice in an increasingly competitive landscape.

Kyiv City, Ukraine

- Developed, budgeted, and implemented the global marketing strategy, inclusive of Web, E-mail, Events, PR, and Product communications planning, execution, and reporting.- Delivered a full rebranding of the company to access the bigger audiences of users and investors by giving a company a contemporary and refreshing messaging and look- Drafted a copy for grants and contests application, which resulted in landing the investment of $50K from the Ukrainian Startup Fund- Assembled and managed small yet highly efficient marketing communications and design team of 4 professionals, as well as coordinated the subcontractors when needed.- Arranged the company's participation in key health industry events, representing it and pitching the product from the stage to build awareness among industry stakeholders;- Collaborated on a daily basis with product-, development- and sales EU-based teams to ensure seamless cooperation between company departments and their synergy.- Drafted blog posts, news entries, presentations, and success cases, managed them through the WordPress to ensure the corporate website is always up-to-date and available for the stakeholders- Created the content and product images aligned with the brand guidelines through Canva, Figma, and Readymag to ease and speed up the following work of the fellow colleagues and subcontractors

Kyiv, Kyiv City, Ukraine

- Developed marketing strategy for the Group of Companies brand and implemented it with achieving business goals in a timely manner and on a budget.- Created digital marketing and PR strategies for the 5 of the Group's agencies, assembled the teams of copywriters, designers, and videographers to deliver performing and business goals-driven content.- Integrated PR support for Group's top management appearances and agencies' brand projects, initiatives, and coordinated corporate brand events- Leaded all marketing and communications activities for Employer Leadership Summit 2017 and 2018 (https://www.facebook.com/KyivELS) - main Ukrainian platform on leadership development for CEOs, HR, and Comms executives.- Submitted successful applications for events and awards participation, drafted all the necessary case studies and essays to ensure all marketing materials are relevant and up-to-date;- Built efficient partnerships with local and international organizations (EBA, ACC, UNDP, etc) to broaden the ecosystem of like-minded companies and support the community of responsible businesses.- Headed internal communications to facilitate people's active engagement in Group's social initiatives.- Composed and effectively managed Group's 7-digit marketing budget to ensure smart and cost-efficient allocation to optimize expenditure and achieve business goals.- Drafted creative marketing materials (videoediting, scriptwriting) and copy to deliver the best possible result under the tightest deadline- Took the lead in Group's social initiative realization - HasToBeSo - movement for people with disabilities to improve inclusivity and socialization through employment.

Kyiv, Kyiv City, Ukraine

- Developed and implemented marketing strategy for the IT service providing company to support the company's market entry- Managed the company’s online presence on relevant service providers' platforms (social media, clutch.co, extract.co, etc) to attract more clients. Developed creative copy for the website, landing pages, pre-sale presentations, PPC campaigns (FB, Google). - Optimized clients' journey with Zoho CRM system implementation- Drafted portfolio cases to further distribute them through media, and promote for better awareness. - Facilitated the lead-generation activities through Google Ads and e-mail marketing (Mailchimp, Hunter, YAMM) instruments. - Coordinated full projects' communication from incoming lead processing and software development contract terms negotiation to project requirements definition and budgeting.

Kyiv, Kyiv City, Ukraine

- Developed, budgeted, and implemented the company's PR strategy from scratch to deliver the communications support needed for achieving the company's business goals. - Managed brand communications on all levels of stakeholders and company representation activities. - Concepted and managed the new corporate website creation from scratch- Drafted copy for the company's owned and earned media (Facebook, Instagram, Twitter, VK), managed company's presence and profiles on most relevant blogs and forums. - Created multiple marketing and promo materials in a highly fast-paced environment, briefed the team for its creation and translation, as well as managed their distribution across multiple online platforms. - Organised branded booths assembly and represented the company at international business events and conferences in Amsterdam, Berlin, and London (iGB Affiliate events) as the main spokesperson, conducted lead-generation and B2B sales. - Managed the top clients' accounts in advertising and PR campaigns, budgeted them to achieve proposed KPIs, reported to both top management and client teams in a timely and efficient manner to ensure a high satisfaction level. - Performed SERM and successfully solved several reputation crises of the company caused by unscrupulous competitor provocation. - Drafted concepts for the company's products websites and landing pages, coordinated their development, drafted copy, and managed their content, as well as community comments. - Coordinated the charity project of the company as part of its social responsibility, which was dedicated to helping struggling poor communities in Ukraine, organized fundraising events, and facilitated internal communications to raise more money for the cause.- Assisted to company's owners and senior investors in administrative work to process and manage the information of high sensitivity and confidentiality

Kyiv, Ukraine

- Facilitated company's internet services online promotion with articles, social media posts publication, and press releases distribution- Acted as a technical support representative for companies' services to ensure seamless product operation and customer satisfaction- Moderated all company's owned media, developed and distributed social media content of high relevance and engagement (FB, Twi, G+, VK.com)- Run paid media campaigns across multiple digital platforms (inclusive of Reddit) to achieve company's marketing goals between various audiences and locations- Created structure and copy for products promo pages (landing pages) to ensure brand alignment with the developed guidelines- Localized company's services for Eastern Europe markets and personally translated all the necessary website copy- Conducted marketing research and drafted presentations, promo-materials. - Set internet monitoring services to accumulate mentions of the company's brands, managed the online reputation of the company

Kyiv, Ukraine

- Worked at the Consular Department of the Ministry of Foreign Affairs of Ukraine as a part of the University class best people internship opportunity - Assisted in Department's administrative work and incoming correspondence organization- Analysed the incoming data for further memo draft and advising support

Kyiv, Ukraine

Commercial Real Estate UA magazine journalist. - Drafted copy for commercial real estate reviews and new developments overviews - Participated in printed ad sales to improve magazine's profitability- Administrated office as a part of implementing the hands-on attitude

Specialist, International Economic Relations, 5

Activities and Societies: University Club of the Funny and Inventive team member, Debate Club participant; singer

Bachelor'S Degree, International Economic Relations, 5

Activities and Societies: lots of university entertainment and scientific activity.