Nikita Erunkov

Nikita Erunkov Email and Phone Number

Head of Marketing | Director of Digital and Marketing | Marketing Manager with 8+ years of experience | SaaS, Grocery, Delivery | B2C, OTT, Media, Content Delivery, Subscription Model Expert | Award-Winning Strategist @ UTEX.io
Nikita Erunkov's Location
Dubai, Dubai, United Arab Emirates, United Arab Emirates
About Nikita Erunkov

Accomplished Director of Digital and Senior Marketing Manager with over 9 years of expertise in B2C, OTT, and subscription models. I've led the development of groundbreaking content and brand marketing strategies, including a transformative venture at "Paket" within X5, Russia's foremost food retailer.My proficiency lies in multiple facets of marketing, and here are my last accomplishments:✅ Innovated creative communications in the department and reduced CPA costs by 30%.✅ Enhanced user LTV by 15% with a revamped CRM strategy. ✅ Boosted app MAU by 40% via ASO optimization and targeted strategies.✅ Oversaw a team of 10, driving revenue growth in AVOD/SVOD sectors.✅ Assembled a marketing team of 10 professionals from scratch in less than 1 month.✅ Directed a customer journey mapping project and reduced bounce rate by 15%.🏆 Recognized with industry accolades, including Effie, Mixx, Promax, The Clio, and more, for my brand-building and refinement skills.I am unwavering in delivering exceptional results and forging memorable customer experiences. Relish challenges that push the boundaries of marketing, and I'm eager to connect with like-minded professionals, collaborators, and organizations. ✍ Fell free to contact me via direct message on LinkedIn or by e-mail or phone:📧 Email: nerunkov@gmail.com 📱 𝐏𝐡𝐨𝐧𝐞: +971 54 485 69 65 𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐫𝐞𝐬𝐩𝐨𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: SaaS | Grocery, delivery, e-commerce | OTT | Media | Gaming, Esport | Digital marketing | Product marketing management | Launching New Brands | Customer experience𝐒𝐤𝐢𝐥𝐥𝐬: Marketing strategy | Data-driven marketing | Content & Creative | Growth-hacking | Consumer experienc | User acquisition | Branding & position strategy | Strategic Leadership thinking | Customer-focused | Adaptability | Continuous learning | Effective team leadership | Strong social and emotional intelligence | Strong product makreting experience

Nikita Erunkov's Current Company Details
UTEX.io

Utex.Io

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Head of Marketing | Director of Digital and Marketing | Marketing Manager with 8+ years of experience | SaaS, Grocery, Delivery | B2C, OTT, Media, Content Delivery, Subscription Model Expert | Award-Winning Strategist
Nikita Erunkov Work Experience Details
  • Utex.Io
    Chief Marketing Officer
    Utex.Io Jun 2024 - Present
    Dubai, United Arab Emirates
  • Wind Rises Dubai
    Marketing Lead
    Wind Rises Dubai Jan 2023 - Apr 2024
    Dubai, United Arab Emirates
    The first Sailing Rides & Races Experience in Dubai𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:► Outperformed seasonal KPIs by an impressive 30% by implementing a highly strategic marketing approach.► Spearheaded initiatives to significantly elevate product awareness using content and marketing strategies.► Delivered analytical insights, enabling data-informed decision-making for key projects and management, resulting in a 10% reduction in operational costs.
  • Ctc Media, Inc.
    Chief Marketing Officer | Marketing Director
    Ctc Media, Inc. Sep 2021 - Feb 2023
    Russia's leading independent broadcasting company𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:► Pioneered creative communication strategies, resulting in a remarkable 30% reduction in Cost Per Acquisition (CPA).► Significantly increased User Lifetime Value (LTV) by 15% by implementing a comprehensive CRM strategy.► Provided strategic leadership to a 10-member team (Creative, content, and performance managers.► Increased revenue of AVOD (Advertising Video on Demand) / SVOD (Subscribe Video on Demand) by 33%.► Achieved a remarkable 40% growth in Monthly Active Users (MAU) for the app by optimizing App Store Optimization (ASO) techniques and deploying targeted marketing strategies.► Spearheaded the successful redesign of ctc.ru, contributing to a substantial 15% Year-over-Year (YoY) revenue growth.
  • X5 Retail Group
    Head Of Content & Communication
    X5 Retail Group Sep 2020 - Dec 2021
    Russia
    Russia’s largest food retailer and the No. 20 largest food retailer globally𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:► Established a new Communication Department, integrating Content, PR, and Design functions to streamline the brand's messaging and design strategy.► Strategically positioned the brand to secure a coveted #3 top-of-mind status in Russia due to a comprehensive naming and brand strategy.► Successfully oversaw a Customer Journey Mapping initiative, contributing to a notable 15% reduction in the bounce rate.► Improved Click-Through Rate (CTR) by 10% through a rigorous approach to landing page optimization and A/B testing, with more than 50 variations tested.► Spearheaded the development and execution of a holistic 360° advertising strategy, spanning Online Video (OLV), Digital, Print, and Outdoor and Indoor media channels.
  • Ctc Media, Inc.
    Head Of Digital
    Ctc Media, Inc. Jul 2019 - Sep 2020
    #1 entertainment TV channel in Russia.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:► Implemented the Brand Romance model, resulting in a remarkable 40% increase in Monthly Active Users (MAU) on the website.► Achieved an impressive collection of 20+ prestigious awards for excellence in international marketing campaigns.► Spearheaded the creation of the pioneering interactive series on TikTok, marking a groundbreaking achievement in content innovation.► Revamped the content strategy, leading to a substantial 39% growth in social media followership.► Propelled CTC to the coveted position of the #1 entertainment channel in Russia, marking a historic accomplishment after a decade of dedicated efforts.
  • Winstrike
    Head Of Media
    Winstrike Sep 2018 - Jul 2019
    Russia's premier Esports Agency.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:► Orchestrated digital projects for top-tier partners, consistently generating an impressive $1 million in Year-over-Year (YoY) revenue.► Skillfully crafted strategic media plans for a wide range of products, resulting in a measurable increase in market share and brand visibility.► Established a successful media department from the ground up, contributing to a 50% increase in operational efficiency and a 30% reduction in external agency costs.► Conducted comprehensive campaign and content efficiency analyses, identifying optimization opportunities that led to a 15% increase in ROI and a 10% reduction in customer acquisition costs.
  • Gazprom-Media
    Head Of Digital Projects, Tnt Channel
    Gazprom-Media Oct 2017 - Sep 2018
    The Largest Russian Media Holding 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:► Formulated product strategies for social media platforms.► Crafted a targeted Social Media Marketing (SMM) strategy for successfully launching Premier’s online streaming service.► Spearheaded creative development within the Digital department.► Consistently managed SMM strategies and content.► Oversaw advertising and promotional activities on social media platforms.
  • Alfa-Bank
    Head Of Smm, Alfa Future People Festival
    Alfa-Bank Apr 2015 - Sep 2017
    The largest private bank, one of the top 10 important credit organizations in Russia.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:► Developed and executed comprehensive digital marketing strategies aligned with company goals and the target audience.► Planned and oversaw digital marketing campaigns, including SEO, SEM, social media, email, employer branding, and display advertising, ensuring they were optimized for maximum reach and impact.► Collaborated with internal and external creative teams to create engaging and relevant content for various digital channels, including blogs, social media, videos, and infographics, through briefing and management of both internal and external teams.

Nikita Erunkov Education Details

Frequently Asked Questions about Nikita Erunkov

What company does Nikita Erunkov work for?

Nikita Erunkov works for Utex.io

What is Nikita Erunkov's role at the current company?

Nikita Erunkov's current role is Head of Marketing | Director of Digital and Marketing | Marketing Manager with 8+ years of experience | SaaS, Grocery, Delivery | B2C, OTT, Media, Content Delivery, Subscription Model Expert | Award-Winning Strategist.

What schools did Nikita Erunkov attend?

Nikita Erunkov attended Mirea (Russian Technological University).

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