• Social Media & Campaign Management: Developed and executed social media campaigns, creating engaging teaser visuals, motion graphics, and scheduling posts. Monitored and analyzed campaign results to optimize strategies, significantly increasing e-commerce traffic.• Design & Creative Strategy: Led the conceptualization and design of product display layouts and promotional artwork, ensuring alignment with brand image and market standards. Provided aesthetic guidance for campaigns, outlet openings, and roadshows.• Collaboration & Partnership Development: Strengthened partner relationships through regular communication and collaborative project management. Met with potential partners to explore new collaboration opportunities.• Project Management & Innovation: Managed design projects to ensure they met corporate requirements, stayed within budget, and were delivered on time. Brainstormed innovative ideas with the team to enhance interaction with target audiences.• Research & Trend Analysis: Conducted ongoing research on product and design trends across social media and competitors to keep strategies ahead of the curve.• Event Design & Coordination: Organized and designed layouts for brand launches and events, ensuring high-quality presentation and alignment with overall marketing goals.

• Brand Strategy & Development: Developed branding direction and guidelines to unify future visuals, significantly enhancing conversion rates by over 50%. Led the creation of marketing materials for government-sponsored events and various campaigns, driving innovative engagement strategies.• Project & Content Management: Managed up to 10 projects concurrently, meeting strict weekly deadlines and achieving monthly KPIs. Maintained and updated the image/video library and website content, ensuring brand consistency across all platforms.• Design & Production: Collaborated closely with the product and marketing teams to refine and optimize design outputs. Responsible for the design, video shooting, editing, and animation for high-impact marketing initiatives.• Technical Leadership & Collaboration: Provided technical support and training on Adobe Photoshop and Illustrator, boosting team capabilities. Facilitated department meetings to brainstorm creative ideas, aligning team efforts with brand goals.• Research & Innovation: Conducted ongoing research on design trends and competitor strategies to keep the brand ahead in a competitive market. Consistently recognized for delivering fresh and innovative ideas that resonate with target audiences.

• Understanding of prepress process for printed materials.• Contributing to team efforts by accomplishing tasks as needed.• Work with Production Managers to keep all projects on time and on budget.

• Brand Strategy & Creative Direction: Collaborated with the marketing team to develop and maintain consistent company imagery and branding across all platforms.• Project Management & Team Collaboration: Managed multiple projects simultaneously, meeting strict deadlines and fostering a collaborative team environment.• Design & Production: Oversaw layout planning and design for new outlet openings and concept stores such as Optimal, The Ballroom, and BlackBull Bistro.• Partner Relations & Content Management: Strengthened partnerships through regular communication and managed updates for social media and online platforms, enhancing the brand’s digital presence.

• Visual Design & Branding: Developed and pitched initial design concepts using 3D and 2D visuals. Led redesign and rebranding efforts for company identity, including logos and marketing materials.• Event Design & Execution: Designed and managed on-ground visual elements for major events such as the Mountain Dew Challenge and Xpas Fantasy Fest.• Client Engagement & Trust Building: Built and maintained strong relationships with clients, ensuring successful project outcomes from concept through to final artwork.• Creative Leadership: Played a key role in the creative development and execution of Southeast Asia's first largest gaming event, showcasing significant project management and creative skills.

• Responsible for creating event designs, drawings, and renderings.• Managing aspects of an event from pre-planning & pre-event marketing.• Meeting with Creative Director to discuss and review projects and deadlines.