Platform Development and Delivery:* Role & Responsibility: As the Founding Product Designer, led the end-to-end UX design and delivery of the Lending Origination System (LOS) and Loan Management System (LMS) from scratch.* Achievement: Successfully onboarded major financial institutions as clients, thanks to a user-centric design approach that streamlined their processes and enhanced user experience.Product Expansion:* Role & Responsibility: Took charge of the UX design and development of Loan Against Property (LAP) and Loan as a Service (LaaS) products.* Achievement: Significantly enhanced the company's product portfolio, ensuring a seamless and efficient user experience.#Co-Lending #Loan Against Property (LAP) #Loan Against Security (LAS)#Personal Loan #Embedded Finance

In M2P, I worked on remittance (cross-border payments) products such as Lulu Money and Al Fardan Exchange and banking products like Pockets by ICICI Bank.My responsibilities included:Stakeholder Interviews:* Identified the primary needs and expectations of different stakeholders.* Highlighted specific pain points and areas for improvement in existing products.Competitor Analysis and User Research:* Uncovered strengths and weaknesses of competitor products.* Revealed user preferences and common issues faced by users with similar services.Initial UX Concepts, Wireframes, and User Flows:* Created user-centric designs that addressed identified pain points.* Ensured the designs were aligned with user behavior patterns and industry trends.* Improved overall user satisfaction and engagement through intuitive interfaces and seamless user experiences.

Pockets is a VISA-powered e-wallet that customer of any bank can use to recharge mobile, send money, shop anywhere, pay bills and much more.Responsibilities:- Conducting stakeholder interviews (approx. 10+).- Competitor study, user research.- Creating initial UX concepts, wireframes, and user flows, informed by user research, trends.- Visual Design /interaction design.

AlfaPay by Al Fardan ExchangeIn Just a few clicks, you can send money and pay bills instantly with low transfer fees and competitive exchange rate.• Send money to loved ones in over 100 countries with low transfer fees• Pay bills with SEWA, Etisalat, Dubai Police and much more.Responsibilities:- Conducting stakeholder interviews (approx. 7).- Competitor study, user research.- Creating initial UX concepts, wireframes, and user flows, informed by user research, trends.- Visual Design /interaction design.

LuLu Money is a remittance app that makes cross-border money transfer. It is powered byLuLu Exchange, one of the world's leading financial services company with more than 200 branches worldwide.Responsibilities:- Conducting stakeholder interviews (approx. 25+) across 6+ Countries.- Competitor study, user research.- Creating initial UX concepts, wireframes, and user flows, informed by user research, trends.

- Heading end-to-end experience for the travel journey on all channels (Mobile and Desktop) on the consumer platform.

In Egencia (An Expedia Company), I was responsible for Car Rental product.Responsibilities:- Contribution of ideas and brainstorming with product managers, developers and the entire design team. I used to participate in all phases of a product, from discovery to delivery to iteration.- Consider comfort and usability when designing new products. Sit in on feedback sessions to obtain feedback from the users.- Modify design following feedback from users and test groups. Assist Design Engineers when needed.

As a Lead Product Designer, I led the design of Flight products, crafting the user experience with clarity and creativity for Paytm Travel.

*Got acquired by Snapdeal. FreeCharge - The Simplest & Fastest way to do an Online Recharge for Prepaid Mobile, Postpaid Bill, Datacard & DTH.

Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience. Execute all visual design stages from concept to final hand-off to engineering.

Execute all visual design stages from concept to final hand-off to engineering.Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.

Design intuitive, interactive yet simple and user-centred mobile applications.

Created designs for digital media. Created wireframes and visual designs for web applications.

Created designs for digital media. Created wireframes and visual designs for web applications.

Created designs for print and digital media. Created wireframes and visual design for web applications.